宋茗品牌怎么样 申请店铺
前身是长思岭与灵芝山茶场,正式组建于2007年,集茶叶种植、加工、研发、销售及茶文化传播于一体的省级农业龙头企业
浙江安吉宋茗白茶有限公司始创于上世纪90年代末,前身是长思岭与灵芝山两家茶场,2007年正式联袂组建公司,以精心打造“宋茗”茶文化品牌为企业愿景,是一家集茶叶种植、加工、研发、销售及茶文化传播于一体的省级农业龙头企业。
经过短短几年的发展,公司规模逐步壮大,现占地面积达到70亩,拥有20800平方米绿色生产厂房和包装车间,具有专业的生产管理技术和操作流程,注册商标“宋茗”、“乳叶”、“灵芝山”等。在“公司+基地+农户”的运营模式引导下,公司开辟的白茶基地已逾3000亩,并通过订单农业扩展基地4800余亩,产值连年翻番,带动周边上百户茶农致富。公司还是中国农业科学院茶叶研究所、农业部茶叶质量监督检验测试中心定点服务企业。为满足企业可持续发展需求,公司加大市场化招聘力度,现有员工100多人,人才结构趋于年轻化、专业化,其中大专以上学历员工超过半数,35岁以下员工达到90%以上。
公司本着“诚信做人,用心做事,以人为本,以茶会友”的宗旨,加快“宋茗”品牌建设,积极开展各类茶事活动,塑造良好的企业公众形象。
目前公司已完成了标准化、规模化、专业化、科学化茶叶加工企业的战略转型。2010年3月,中国安吉白茶研发中心正式落户公司,使得公司在白茶的研发及综合应用方面迈出了实质性的一步。公司对茶叶的工序处理道道把关,整个工艺流程绿色、健康,宋茗白茶从源头种植、加工、销售直到消费者的杯中,品质是可追溯的。
公司在扩大企业规模和提升产品质量的同时,专注于拓展营销市场。2010年,宋茗白茶旗舰店在安吉城区落成,成为宋茗品牌重要的展示平台和宣传窗口。目前除个别省、市、自治区外,在绝大部分省份、大中城市都设有专营店或特约经销店。公司在县政府的推介下,利用“宋茗”品牌带来的市场效应,使得白茶香飘万里远渡日本,让更多的国外朋友品尝到宋茗白茶,通过茶文化建立起各国间的友谊桥梁。
The former is changsiling and Lingzhi mountain tea farm, which was formally established in 2007. Zhejiang Anji songmingbai Tea Co., Ltd., a provincial agricultural leading enterprise integrating tea planting, processing, R & D, sales and tea culture communication, was founded in the late 1990s. The former is changsiling and Lingzhi mountain tea farms. In 2007, the company was formally jointly established to create a "Songming" tea culture brand For the enterprise vision, it is a provincial agricultural leading enterprise integrating tea planting, processing, R & D, sales and tea culture communication. After just a few years of development, the company has gradually expanded its scale, now covers an area of 70 mu, has 20800 square meters of green production plant and packaging workshop, has professional production management technology and operation process, registered trademarks "Song Ming", "ruye", "Lingzhi mountain", etc. Under the guidance of the operation mode of "company + base + farmer", the company has opened a white tea base of more than 3000 mu, expanded the base by order agriculture of more than 4800 mu, doubled the output value year by year, and promoted hundreds of tea farmers around to become rich. The company is also a designated service enterprise of Tea Research Institute of Chinese Academy of Agricultural Sciences and tea quality supervision, inspection and testing center of Ministry of agriculture. In order to meet the needs of the sustainable development of the enterprise, the company has increased its market-oriented recruitment efforts. There are more than 100 employees, and the talent structure tends to be younger and more specialized. More than half of them have college degree or above, and more than 90% of them are under the age of 35. In line with the tenet of "being honest, doing things with heart, being people-oriented and making friends with tea", the company accelerates the brand construction of "Song Ming", actively carries out all kinds of tea activities, and creates a good corporate public image. At present, the company has completed the strategic transformation of standardized, large-scale, specialized and scientific tea processing enterprises. In March 2010, China Anji white tea R & D center officially settled in the company, making the company take a substantive step in the research and development of white tea and its comprehensive application. The company controls the process of tea processing. The whole process is green and healthy. The quality of song mingbai tea is traceable from the source of planting, processing, sales to consumers' cups. The company focuses on expanding the marketing market while expanding the enterprise scale and improving the product quality. In 2010, the flagship store of Song Ming white tea was completed in Anji City, becoming an important display platform and publicity window for Song Ming brand. At present, except for some provinces, cities and autonomous regions, there are franchise stores or franchised outlets in most provinces and large and medium-sized cities. Under the promotion of the county government, the company makes use of the market effect brought by the "Song Ming" brand to make the white tea fragrance travel thousands of miles to Japan, let more foreign friends taste the Song Ming white tea, and establish a friendship bridge between countries through the tea culture.
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