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Established in February 2009, Shandong badaxiang Food Co., Ltd. is a large-scale food processing enterprise mainly engaged in quick-frozen "conditioning leisure food". Its headquarter is located in various cities in Shandong Province, known as the "hometown of dinosaurs". Zhucheng, Shandong Province is the food industry base of our country. Based on the competitive market with strong hands, the company has a fixed assets of 260 million by the end of 2014. The plant covers an area of 150000 square meters, with more than 1000 employees. The company has four directly affiliated branches and more than 20 processing workshops. In the past eight years, the profit of badaxiang food has been steadily rising. At present, the products of badaxiang food are divided into three parts, group meal and prefabricated dishes. After several years of precipitation, the conditioning products have made remarkable achievements in the market. The products are sold all over the country and occupy a certain position in the industry. Adhering to the principle of being close to the market dynamics and meeting the needs of consumers, the research and development of shallow fried and prefabricated vegetables have been started in recent years. Once they are put on the market, they have also made a very good response. At present, the varieties and types of products are increasing, improving and upgrading day by day, and each piece is in normal and orderly production and operation. At the beginning of 2014, in order to actively respond to the increasingly rational changing market and truly understand the needs of consumers, our company established Beijing badaxiang Catering Management Co., Ltd., which established "jiasqui small station" and "badaxiang Sui's lion head" to join the chain brand and developed products with badaxiang characteristics. The raw materials of this series of products are either from the deep sea or from local sources Farmhouses are free of pollution and environmental protection to ensure the safety of products and the rights and interests of consumers. These newly developed products not only enrich the product chain of "jiasqui small station" and "Bada Xiangsui lion's head Pavilion", meet the needs of consumers, but also drive the daily production of the factory. At present, jiasqui station has joined more than 30 stores in Qingdao, Zhucheng, Qingzhou, Handan and other places, and the preparatory work of Bada Xiangsui lion's head pavilion has been improved. In order to speed up the brand chain construction, the company has contacted and discussed with the professional management team. After signing the contract, the professional team started quickly, striving to attract 400-500 franchisees nationwide in 2-3 years, so as to make Beijing Bada Xiangcheng For the more influential chain brand. With the rapid development of urbanization in China, the processing industry of prefabricated dishes will usher in an important period of opportunity. In order to adapt to the new development of the times, in the second half of 2014, badaxiang started to build a follow-up business direction, made contributions to liberating the kitchen labor force, improving the quality of life of Chinese people, and developed healthy, nutritious and convenient prefabricated vegetables. Relying on badaxiang's special product "badaxiang Sui's lion head" and other convenient and healthy series products, badaxiang's Prefabricated vegetables adopt the marketing mode of front store and back factory, online promotion and offline sales to present badaxiang's high-quality products to the majority of consumers. In order to meet people's yearning and pursuit for a better life, Bada Xiangsui lion's head has launched five series of products, namely, Fu (crab yellow), Lu (water chestnut), Shou (sea cucumber), Xi (egg yolk) and CAI (shrimps), according to different tastes without any implication. The concept of "the products of our own factory can be put on our own table for consumption" advocated by Bada Xiangren has been passed to thousands of families. Badaxiang has also been able to complete the transformation from a pure production-oriented enterprise to a service-oriented enterprise.

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