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1910年，Mr.JesseShwayder在美国创建了制造行李箱的Samsonite公司。当时，他希望为新款行李箱起一个绰号，能够象征产品坚固、耐用的特性。Mr.JesseShwayder在喜爱的英雄人物中，选择了《圣经》中的大力士参孙（Samson）来象征产品特点。

最初的产品是木头衣箱，在那个以车马为主要交通工具的年代，这些箱子曾是最理想的行李箱。二次世界大战后，人们的旅行方式发生了巨变，他们开始乘飞机越洋过海做长距离旅行，当乘飞机旅行时就需要坚实耐用的特制行李箱以防在托运过程中被挤压、刮擦、变形而导致箱内物件受损，Samsonite正是顺应这种不断变化的市场需求，第一时间开发出一个用镁代替木头为原料的行李箱。

作为旅行用品领域历史最悠久的品牌之一，Samsonite一贯秉承传统精湛工艺和不断创新的优良传统，为挑剔的旅行者提供别具一格的产品。

优良历史创建远大未来：

经过了一个世纪的发展，Samsonite已从单纯的“旅行箱公司”升华至“充满理想的旅游解决方案”的生活方式的品牌。从繁荣的20年代，经历了大萧条的30年代，到“喷气机时代”乃至日后，Samsonite公司始终保持对旅行者不断变化需求的敏锐洞察力及适应能力。

今天的消费者们向往更加个性化的体验，倾向于选择更独特的旅行，也希望他们的旅行箱能够体现出个人的身份及品位。Samsonite考虑到这一点，把许多感性因素溶入到产品设计中，完全满足消费者的多项需求。Samsonite始终引领着旅行箱包行业的变革，同时Samsonite也成为旅行爱好者的首选品牌。

时至今日，Samsonite依旧秉持相同的宗旨，继续领导业界，并以设计和创意发展全新的产品系列，同时扩大目标消费群体，进一步将Shwayder先生的抱负推广至全世界。

Samsonite的新口号──“Life’saJourney”，具体刻划出品牌的变迁及未来发展方向，象征Samsonite能够融入旅行人士的不同生活范畴。

公司概况：

随着公司不断地发展壮大，Samsonite已经进入有史以来最辉煌的时代。作为行业领军者及世界最著名的旅行用品品牌之一，Samsonite始终引领潮流。

在过去的数年间，公司已经从单一化自营品牌公司发展至一个强大的自营及代理品牌的全球化公司，旗下的自营品牌：Samsonite，AmericanTourister(美旅)，全球代理品牌：Lacoste，Timberland，真正地成为了一家多元化品牌经营管理公司。所有品牌都细化了各自的目标消费群体，不同的市场定位代表着不同的品牌价值，不同的价格体系满足了不同的目标消费者的需求。体现了Samsonite一贯的风格、可靠性以及卓越品质。

目前，公司的产品线广泛，包括旅行箱、旅行袋、配饰产品、商务公文包、笔记本电脑包、小型皮具、户外用品以及儿童产品等。所有产品都充分地体现Samsonite一贯的风格、可靠性以及卓越品质。

今日辉煌：

2006年，Samsonite已将总部迁至时尚之都——英国伦敦，同时设立了全球创意中心。Samsonite正经历着令人激动的转变时期，尊贵产品系列SamsoniteBlackLabel的陆续推出将Samsonite带入了崭新的纪元。将继续秉承品牌实用性及灵活性的优点，以时尚及摩登的外型取代一向给人“稳重及保守”的旅行箱外型。

随着消费者收入的提高，及财富的增长，消费费对体现与众不同的个人品味，卓尔不凡的产品的需要日益提高，Samsonite将不同的创新材质及科技融入设计里，使产品从单纯的“旅行箱公司”升华至“充满理想的旅行解决方案”的品牌。

以优秀而卓越的产品质量，与时代同步的设计风格，考虑周到的实用性以及可靠性，配以完善的售后服务，使Samsonite赢得了世界各地消费者的喜爱和认同。

In 1910, Mr. Jesse shwayder founded the Samsonite company, which makes luggage in the United States. At that time, he hoped to give a nickname to the new suitcase, which could symbolize the strong and durable features of the product. Among his favorite heroes, Mr. Jesse shwayder chose the biblical Samson to symbolize the product features. The original product was wooden suitcases, which used to be the most ideal suitcase in the era when horses and cars were the main means of transportation. After the Second World War, people's way of travel changed dramatically. They began to travel across the ocean by air for a long distance. When traveling by air, they need a solid and durable special suitcase to prevent the objects in the suitcase from being squeezed, scratched and deformed in the process of shipment. Samsonite is in line with this changing market demand. It was the first time to develop a magnesium based suitcase A trunk made of wood. As one of the oldest brands in the field of travel products, Samsonite has always been adhering to the tradition of exquisite craftsmanship and continuous innovation to provide unique products for discerning travelers. Good history creates a great future: after a century of development, Samsonite has been upgraded from a pure "suitcase company" to a brand of lifestyle full of ideal tourism solutions. From the boom of the 1920s, the Great Depression of the 1930s, to the "jet age" and beyond, Samsonite has always maintained a keen insight and adaptability to the changing needs of travelers. Today's consumers yearn for a more personalized experience, tend to choose a more unique travel, and hope that their suitcases can reflect their personal identity and taste. Taking this into account, Samsonite integrates many perceptual factors into product design to fully meet multiple needs of consumers. Samsonite has always led the transformation of the luggage industry, and has become the preferred brand for travel enthusiasts. To this day, Samsonite still adheres to the same purpose, continues to lead the industry, develops new product series with design and creativity, and expands the target consumer groups to further promote Mr. shwayder's ambition to the world. Samsonite's new slogan - "life's a journey", specifically carves out the brand change and future development direction, symbolizing that Samsonite can be integrated into different life areas of tourists. Company profile: as the company continues to grow, Samsonite has entered the most brilliant era ever. As an industry leader and one of the world's most famous travel products brands, Samsonite always leads the trend. In the past few years, the company has developed from a single self owned brand company to a strong global self owned and agent brand company. Its self owned brands: Samsonite, American tourist, global agent brands: lacoste, timberland, have truly become a diversified brand management company. All brands refine their target consumer groups, different market positioning represents different brand values, different price systems meet the needs of different target consumers. It embodies Samsonite's consistent style, reliability and excellent quality. At present, the company has a wide range of product lines, including suitcases, bags, accessories, business briefcases, laptop bags, small leather goods, outdoor products and children's products. All products fully reflect Samsonite's consistent style, reliability and excellent quality. Brilliant today: in 2006, Samsonite moved its headquarters to London, the fashion capital of the UK, and set up a global creative center. Samsonite is experiencing an exciting transformation period. The successive launch of the noble product series Samsonite black label has brought Samsonite into a new era. We will continue to uphold the advantages of brand practicability and flexibility, and replace the "stable and conservative" suitcase appearance with fashionable and modern appearance. With the increase of consumers' income and wealth, the demand of consumer fees for distinctive personal taste and outstanding products is increasing. Samsonite integrates different innovative materials and technologies into the design, and makes the product sublimate from a simple "suitcase company" to a brand full of ideal travel solutions. With excellent and excellent product quality, design style synchronized with the times, considerate practicality and reliability, and perfect after-sales service, Samsonite has won the love and recognition of consumers all over the world.

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