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"Bailian" - fragrant and elegant, Bailian is the hualushui brand of Meichen Group Co., Ltd. Bailian, a classic personal care brand with a history of nearly 30 years, takes "nature" as its brand orientation, bases itself on traditional Chinese herbal medicine, ultra pure extracts herbal plants, and provides consumers with safe and high-quality care products. Since the 1980s, Bailian has been loved and favored by consumers. Over the past 30 years, Bailian has made unremitting efforts to improve and upgrade its brand value connotation and product image with the brand concept of "natural protection and happy health", aiming to meet the changing needs of consumers and create a high-quality national brand of personal care. Meichen group, formerly one of the earliest professional toothpaste manufacturers in China, has been transformed from a traditional manufacturing enterprise into a modern high-tech enterprise through several strong alliances and strategic restructuring, and has also developed from a single daily chemical production enterprise into a diversified and comprehensive high-tech private enterprise. At present, the business scope covers oral care products, food raw materials and ingredients, beauty and skin care products, etc., and at the same time, it operates real estate property, import and export business, and provides information technology services.

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