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新知集团旗下品牌"新知图书"，是深受读者喜爱的图书、音像制品发行全国连锁品牌；同时拥有新闻出版总署颁发的图书、报纸、期刊、电子出版物全国连锁经营权和文化部颁发的音像制品全国连锁经营权的民营企业。

昆明新知集团有限公司，创建于1991年5月，从创业初期的30平米小店，成长为覆盖云南、四川、贵州、湖南等省和柬埔寨金边、老挝万象、马来西亚吉隆坡、缅甸曼德勒、斯里兰卡科伦坡的76个连锁书城，经营总面积16万平方米，经营图书品种36万种，员工2200余人、注册资金3000多万元的大型连锁企业。是全国各大出版社在中国西南地区重要的战略合作伙伴。

公司拥有广泛的服务网络、品种齐全的连锁书城；精品荟萃的音像经营管理公司、文化用品经营管理公司；专业的教材教辅经营公司、图书馆服务公司、院校书店管理公司；满足广大读者需求的同时，又在各专业服务领域不断提高。优良的计算机信息系统、远程视频会议系统，对实现跨省连锁、多业态经营起着积极的推动作用。较早在全国同行业中向读者开通800和4008服务热线，受到读者的广泛好评。

新知集团将稳步发展国内连锁和国际连锁，计划到2020年，将在中国10个省建设100个连锁书城（现在已经有75个），在东南亚、南亚、东北亚、中亚、西亚和欧洲、美洲、非洲、大洋洲国家建设20个以上华文书局，使新知国外华文书局成为永不落幕的中国书展，成为展示和传播中华文化的重要窗口。

新知集团的核心文化价值观是：成为以推动人类的文明和进步来实现自身价值的企业，与社会高度和谐的企业，新知集团投资建设的社会公益项目——韶山藏书楼正在建设进程中，藏书楼紧邻现代新昆明大学城，山清水秀，鸟语花香，书山学海，相映成趣。在省、市、县各级党委政府的关心支持下，以董事长李勇为代表的新知人怀着文化报国的理想回馈社会，韶山藏书楼投入建设资金2.5亿元，藏书量2000万册，价值8亿元人民币。建成后的韶民间藏书楼，将成为有影响力的文化交流平台和文化休闲场所。公司专注于为广大读者提供丰富的精神食粮，搭建强大的文化交流平台。

Xinzhi group's brand "Xinzhi book" is a national chain brand of books and audio-visual products distribution, which is loved by readers. At the same time, it has the national chain operation right of books, newspapers, periodicals and electronic publications issued by the General Administration of press and publication and the national chain operation right of audio-visual products issued by the Ministry of culture. Kunming Xinzhi Group Co., Ltd., founded in May 1991, has grown from a 30 square meter shop at the beginning of its business to 76 chain Book cities covering Yunnan, Sichuan, Guizhou, Hunan and other provinces, Phnom Penh, Laos Vientiane, Kuala Lumpur, Malaysia, Mandalay, Myanmar and Colombo, Sri Lanka, with a total business area of 160000 square meters, 360000 kinds of books, 2200 employees A large chain enterprise with a registered capital of more than 30 million yuan. It is an important strategic partner of publishing houses in Southwest China. The company has a wide range of service networks, a full range of chain bookstore; a collection of high-quality audio-visual business management company, cultural goods business management company; professional teaching aids business company, library service company, College Bookstore management company; to meet the needs of the majority of readers at the same time, but also in various professional service areas continue to improve. The excellent computer information system and remote video conference system play an active role in promoting the realization of cross province chain operation and multi industry operation. It has opened 800 and 4008 service hotlines to readers in the same industry nationwide earlier, which has been widely praised by readers. Xinzhi group will steadily develop domestic and international chain stores. By 2020, it plans to build 100 chain stores in 10 provinces of China (now there are 75) and more than 20 Chinese book stores in Southeast Asia, South Asia, Northeast Asia, Central Asia, West Asia and countries in Europe, America, Africa and Oceania, so as to make Xinzhi foreign Chinese book stores a never ending China Book Fair and an exhibition An important window to show and spread Chinese culture. The core cultural values of Xinzhi group are: to become an enterprise that realizes its own value by promoting human civilization and progress, and an enterprise that is highly harmonious with the society. The Shaoshan library, a social public welfare project invested and constructed by Xinzhi group, is in the process of construction. The library is close to the modern new Kunming University City, with beautiful mountains and rivers, beautiful birds and flowers, and a sea of books. With the concern and support of the party committees and governments at the provincial, municipal and county levels, the new intellectuals, represented by Li Yong, chairman of the board of directors, give back to the society with the ideal of serving the country through culture. Shaoshan library has invested 250 million yuan in the construction of 20 million books, worth 800 million yuan. After completion, Shao folk library will become an influential cultural exchange platform and cultural leisure place. The company focuses on providing readers with rich spiritual food and building a strong cultural exchange platform.

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