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恒大音乐有限公司，于2010年12月由恒大集团投资5000万注册成立。恒大音乐专注于推动华语流行音乐的发展，继承了恒大集团一贯的企业文化作风和现代化管理模式，网罗业内顶尖音乐从业者，重金打造中国一线高端音乐品牌，整合优势资源组建一流的音乐团队。

2012年，业内顶尖操盘手宋柯进驻恒大音乐担任董事长，著名音乐人高晓松担任董事音乐总监。在未来的发展中，恒大音乐主要从事音乐制作、版权管理、艺人经纪、企划营销以及传统和数字音乐版权等业务。现阶段恒大音乐拥有近3000首歌曲的版权、录音以及MV、演唱会的版权，预计2013年底公司版权曲库中歌曲将达万首，成为国内最大的音乐版权公司。

恒大音乐拥有大型网络门户、电视频道、视频载体、电台广播、大型户外、潮流杂志等多种渠道构成的全方位媒体群，多层次高密度覆盖各个群体。在新媒体方面，恒大音乐在数字音乐发行渠道和信息网络传播渠道上也拥有强大的优势。恒大音乐将打造国内顶级的艺人经纪团队，致力于中国音乐新晋人才的开发培养和知名艺人的营运与推广。

恒大音乐拥有最强大的媒体合作平台和运营经验，开创了音乐公司与电视节目跨行业深度合作的新模式，并与中央电视台、湖南卫视、深圳卫视、北京卫视等顶级电视媒体在节目策划、营销及版权等领域建立了长期、深度的合作关系。

恒大音乐以音乐产品的多元化、多渠道作为公司运作理念，广泛拓展综合性音乐娱乐营销新模式。以“优质、多渠道、多元音乐娱乐内容生产和集成商”为企业定位，全力打造具备规模化和产业化高度的音乐娱乐企业平台。

Evergrande music Co., Ltd. was established in December 2010 with an investment of 50 million yuan from Evergrande group. Evergrande music focuses on promoting the development of Chinese pop music, inherits Evergrande group's consistent corporate culture style and modern management mode. Top music practitioners in the Internet industry, invest heavily in building China's first-line high-end music brands, and integrate advantageous resources to form a first-class music team. In 2012, song Ke, the top player in the industry, settled in Evergrande music as chairman, and Gao Xiaosong, a famous musician, served as director of music. In the future development, Evergrande music is mainly engaged in music production, copyright management, artist brokerage, planning and marketing, traditional and digital music copyright and other businesses. At this stage, Evergrande music owns the copyright of nearly 3000 songs, recording, MV and concert. It is estimated that by the end of 2013, the company will have 10000 songs in the copyright music library, becoming the largest music copyright company in China. Evergrande music has a comprehensive media group composed of large-scale network portal, TV channel, video carrier, radio broadcast, large-scale outdoor, fashion magazine and other channels, covering all groups in a multi-level and high-density way. In terms of new media, Evergrande music also has strong advantages in digital music distribution channels and information network communication channels. Evergrande music will build a top-level talent agency team in China, dedicated to the development and cultivation of new talents in Chinese music and the operation and promotion of famous artists. Evergrande music has the most powerful media cooperation platform and operation experience, creating a new mode of cross industry in-depth cooperation between music companies and TV programs, and has established a long-term and in-depth cooperation relationship with CCTV, Hunan Satellite TV, Shenzhen satellite TV, Beijing Satellite TV and other top TV media in the fields of program planning, marketing and publishing rights. Evergrande music takes the diversification and multi-channel of music products as the company's operation concept, and widely expands the new marketing mode of comprehensive music entertainment. Taking "high quality, multi-channel, multi-element music entertainment content production and integrators" as the enterprise positioning, we will strive to build a music entertainment enterprise platform with a high degree of scale and industrialization.

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