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红宝石墙布创立至今，一直秉持产品是企业的根基这一理念，行业首家推出墙布产品质量保证保险和绿色环保险。其独特的艺术效果和先进的彩经工艺受到市场的广泛关注和一致好评，且在业内一直处于领先地位。2015年红宝石墙布完成品牌升级，定位“彩经墙布·美学专家”。 2018年3月北京新国展首推轻奢刺绣，引领行业风潮。同年8月，在上海展会推出的夜光极简概念轻奢墙布，再次引起行业轰动，引领行业潮流。2019年1月签约著名影视明星唐嫣女士为品牌形象代言人;2月和9月广告片分别登陆中央电视台CCTV-1、CCTV-10、上海电视台，品牌战略再度升级，品牌推广全面启动;2019年10月，红宝石墙布参加2020巴黎小皇宫春夏高定发布会《山海经》，是行业内唯一 一家也是第一家入选为此次巴黎时装周高定服装面料的供应商。总体来说，红宝石墙布深度解析每一款风格代表花型，用形态诠释美的艺术的哲学。力求从美学的角度出发，揭示和阐明审美现象，帮助消费者了解美、欣赏美、创造美。从而满足消费者对墙布市场的需求。即海德格尔所说的"诗意地栖居"。

Since its establishment, ruby wallcovering has always adhered to the idea that products are the foundation of the enterprise. It is the first one in the industry to launch wallcovering product quality assurance insurance and green environmental protection insurance. Its unique artistic effect and advanced Caijing technology are widely concerned and praised by the market, and it has been in the leading position in the industry. In 2015, the brand of ruby wall cloth was upgraded and it was positioned as an "expert of color classics wall cloth and aesthetics". In March 2018, Beijing new national exhibition first promoted light luxury embroidery, leading the industry trend. In August of the same year, the minimalist concept light luxury wall cloth launched at the Shanghai exhibition once again caused a sensation in the industry and led the industry trend. In January 2019, Ms. Tang Yan, a famous film and television star, was signed as the brand image spokesperson; in February and September, the advertising films landed on CCTV-1, CCTV-10 and Shanghai TV respectively, the brand strategy was upgraded again, and the brand promotion was launched in an all-round way; In October 2019, ruby wall cloth participated in the 2020 Paris little palace spring and summer Gaoding press conference "Shanhaijing". It is the only one and the first one in the industry to be selected as the supplier of Gaoding clothing fabric for the Paris fashion week. Generally speaking, ruby wall cloth deeply analyzes each style to represent the flower pattern, and interprets the artistic philosophy of beauty with form. From the point of view of aesthetics, this paper tries to reveal and clarify the aesthetic phenomenon, so as to help consumers understand, appreciate and create beauty. So as to meet the needs of consumers for the wall cloth market. That is what Heidegger called "living poetically".

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