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The brand of ribbon embroidery originated from Hong Kong specializes in the research and development and production of New Handmade project ribbon embroidery. It is a fashionable art product made of ribbon / ribbon embroidery. Adele (Hong Kong) International Co., Ltd. is headquartered in kaitu development building, 33 Mongkok Road, Kowloon, Hong Kong, the world financial center. Since its establishment in September 2007, it has researched, developed and produced new handmade projects in the 21st century - ribbon embroidery (commonly known as 3D cross embroidery upgrade products, but mainly relying on ribbon and ribbon embroidery), which has been exported to 23 countries, including France, Britain, Italy, South Korea, Singapore, the United States, Russia, Vietnam, etc. In order to maintain the brand characteristics and widen the gap with the replicators, the company invested heavily in introducing "French court skills" and established yadaier (International) design team. Keep up with fashion trend on the basis of developing quality. In 2010, Adele officially entered the domestic market, and the "ribbon embroidery mainland marketing headquarters" was located in Zhengzhou, Henan Province, central China. In addition, in order to reduce the transportation cost and reduce the price of domestic ribbon embroidery, the company has established a production base in Central China covering an area of 20000 square meters, with a total number of more than 600 employees. All workshops are equipped with new digital printing and dyeing equipment to meet the "diversified consumption demand". Now, with the advanced business model, Adele ribbon embroidery has rapidly spread to 31 provincial administrative regions in China, with more than 1000 stores. In just two years, this fashion art originated from the French court has been sought after by thousands of handcraftsmen in China, just like the wind vane of DIY embroidery industry.

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