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西安宏兴乳业有限公司成立于2002年11月，是专业从事乳粉生产和研发的乳制品企业。企业的主导产品为婴幼儿配方乳粉、成人乳粉、脱脂乳粉和全脂乳粉。公司占地面积200多亩，现有总资产2.6亿元，拥有婴幼儿配方乳粉、成人乳粉、脱脂乳粉、全脂乳粉及奶油成套生产线。婴幼儿配方乳粉生产线其生产工艺和技术设备均为国内一流水平，生产、包装车间为万级空气净化车间，空气净化率与国家对婴幼儿配方乳粉生产的要求提高了两个等级。公司具有自己的新产品技术研发中心，中心聚集着国内著名的高级营养学专家，高级乳品检测专家和高级乳品生产技术专家，为企业新产品的研发、试制、生产，并进而推向市场，起到了决定性作用。公司秉承“做企业如做人”、“产品就是人品”的经营理念，坚持科学管理和诚信经营，取得了婴幼儿配方乳粉，全脂乳粉、脱脂乳粉、调制乳粉，其他乳制品的全国工业产品生产许可证和中华人民共和国出口食品卫生注册证等行业资格证书，通过了ISO9001:2008国际质量管理体系和HACCP国际食品安全管理体系标准认证、GMP良好生产规范认证、有机产品认证和CMS诚信管理体系认证。公司的注册商标获得西安市著名商标；2009年2月，公司被陕西省人民政府认定为“省级农业产业化经营重点龙头企业”。

宏兴乳业坚持“公司+基地+农户”的经营模式，自建和自主监控的奶源基地80多处，在羊奶基地中，拥有中国唯一的奶山羊天然放养基地“陕西蓝田”高山放牧奶源，为生产优质独特的羊乳粉提供了稳定的原料来源。公司拥有国家级标准的质量检测中心，中心引进和配备了数十名现场品控、专职检测、品保稽核和高级质量工程师，拥有国际先进的质量检测设备，具备婴幼儿配方乳粉、调制乳粉等产品的全部指标自检能力，为产品品质保障提供了优越条件。

宏兴乳业除有一套务实完善的管理制度外，在全国乳粉行业率先运用了电脑网络化管理，网络化的运用，对内为产品合格率达到100%奠定了基础，尤其对婴幼儿配方乳粉的产品质量安全起到了极大地保障作用，对外在产品市场拓展方面发挥了积极的促进作用。宏兴乳业拥有自己的产品营销公司、网络营销公司和市场营销中心，在古都西安设有市场营销中心的办事机构，并在澳大利亚新南威尔士州注册自己的跨国营销公司，形成了既有国内又有国外，既有陆地又有空中网络的产品营销系统。

2013年，宏兴乳业再添新品，液态羊奶全新上线，这将是公司从单纯性乳粉生产向乳粉、液奶并重发展的一个重要开端。

宏兴乳业的战略发展近期目标是：用两年时间完成公司上市，用三年时间成为羊乳粉行业的领军企业；长期目标是：在坚持可持续发展的基础上打造百年宏兴，为中华民族乳品工业的发展做出自己的贡献。

Founded in November 2002, Xi'an Hongxing Dairy Co., Ltd. is a dairy enterprise specializing in the production and R & D of milk powder. The leading products are infant formula milk powder, adult milk powder, skim milk powder and whole milk powder. The company covers an area of more than 200 mu, with a total asset of 260 million yuan. It has a complete set of production lines for infant formula milk powder, adult milk powder, skim milk powder, whole milk powder and cream. The production process and technical equipment of infant formula milk powder production line are all of the first-class level in China, and the production and packaging workshops are grade 10000 air purification workshops. The air purification rate and the national requirements for infant formula milk powder production have been increased by two grades. The company has its own R & D Center for new product technology, which gathers famous domestic senior nutrition experts, senior dairy testing experts and senior dairy production technology experts, playing a decisive role in the R & D, trial production and production of new products for the enterprise, and then to the market. The company adheres to the business philosophy of "being an enterprise as a person" and "products are human character", adheres to scientific management and honest management, and has obtained the national industrial product production license for infant formula milk powder, whole milk powder, skimmed milk powder, prepared milk powder and other dairy products, and the industrial qualification certificate for the export food hygiene registration certificate of the people's Republic of China, and has passed ISO9001:2008 international standard Quality management system and HACCP international food safety management system standard certification, GMP good production practice certification, organic product certification and CMS integrity management system certification. The registered trademark of the company has obtained the famous trademark of Xi'an; in February 2009, the company was recognized as the "provincial key leading enterprise of agricultural industrialization management" by Shaanxi Provincial People's government. Hongxing dairy industry adheres to the business model of "company + base + farmer", with more than 80 milk source bases built by itself and monitored independently. In the goat milk base, it has the only natural dairy goat breeding base in China, "Shaanxi Lantian" Alpine grazing milk source, which provides a stable source of raw materials for the production of high-quality and unique goat milk powder. The company has a national standard quality testing center. The center has introduced and equipped dozens of on-site quality control, full-time testing, quality assurance audit and senior quality engineers. It has international advanced quality testing equipment, and has all index self inspection capabilities of infant formula milk powder, formulated milk powder and other products, providing superior conditions for product quality assurance. In addition to a set of practical and perfect management system, Hongxing milk industry takes the lead in the application of computer network management in the national milk powder industry, which lays a foundation for the product qualification rate to reach 100%, especially for the product quality and safety of infant formula milk powder, and plays a positive role in promoting the product market expansion. Hongxing dairy has its own product marketing company, network marketing company and marketing center. It has an office of marketing center in Xi'an, the ancient capital. It has registered its own transnational marketing company in New South Wales, Australia. It has formed a product marketing system with both domestic and foreign, land and air network. In 2013, Hongxing dairy added new products and liquid goat milk was launched, which will be an important start for the company to develop from simple milk powder production to both milk powder and liquid milk. The short-term goal of Hongxing dairy's strategic development is to complete the listing of the company in two years, and to become the leading enterprise in the milk powder industry in three years; the long-term goal is to build Hongxing for one hundred years on the basis of sustainable development, and make its own contribution to the development of the dairy industry of the Chinese nation.

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