NIVEA妮维雅品牌怎么样 申请店铺

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全球护肤专家妮维雅，为女性提供专业的肌肤健康知识，成为广大女性乐于亲近、相伴左右的护肤品牌。

来自德国的护肤品牌妮维雅(Nivea)是拜尔斯道夫公司BeiersdorfAG(简称BDF)所有。该公司1882年创立于德国汉堡，致力于开发，生产及销售高品质的护肤品，创口贴及胶带等品牌产品。

妮维雅(Nivea)的历史始于突破性地发现了Eucerit，首个油包水型乳化剂，这一发现首次使制造该类型的稳定乳液成为可能。1911年，拜尔斯道夫(Beiersdorf)的拥有者OskarTroplowitz与化学家Isaac和皮肤学家PaulUnna紧密合作，在该乳液的基础上开始开发润肤露。1911年12月，世界上第一个长效润肤露面世。源自于意为'雪白'的拉丁语'NIVUUS'，Troplowitz将该润肤霜命名为NIVEA，即妮维雅。首个听装设计具有丰富的艺术想象力，体现了时代风格，同时也符合人们对妇女看法的主流观念——娇弱、芬芳、柔美。

到了30年代，妮维雅(Nivea)强化其作为户外娱乐护肤霜的概念，拜尔斯道夫(Beiersdorf)推出一种特殊的晒黑霜，很快这种具有护肤和晒黑效果的产品获得批准。采用妮维雅(Nivea)天气日历的方式，拜尔斯道夫(Beiersdorf)为消费者提供之后两周内的天气情况。这些天气预报用图表的形式表示天气的趋势，深受大众欢迎，有助于妮维雅(Nivea)是四季皆宜的护肤霜这一理念深入人心。

今天，在全球公认的最具权威性的肌肤及医学研究中心——BDF公司的PGU研究中心，有一百多位博士正在研发自然，高效的产品，其成果已使妮维雅(Nivea)成为全球最大的护肤用品品牌。其品牌形象——“妮维雅能给肌肤最温和的呵护”已深入人心。

妮维雅(Nivea)在中国的历史可以追溯到1930年。当时，蓝听装妮维雅(Nivea)润肤霜(当时译名为“能维雅”)进入中国市场，遍布上海，天津，北京，汉口，广州的各大药店和百货商店，成为老少皆宜，四季适用的护肤品，享有很高的声誉，从而赢得大批忠实消费者。在八十年代，中国重新对外开放之际，妮维雅(Nivea)成为第一个重回中国的国际护肤品牌。

Nivea, a global skin care expert, provides women with professional skin health knowledge and becomes a skin care brand that women are willing to be close to and around. Nivea, a skin care brand from Germany, is owned by Beiersdorf Ag (BDF). Founded in 1882 in Hamburg, Germany, the company is committed to the development, production and sale of high-quality skin care products, band aids and adhesive tapes. The history of NIVEA (Nivea) began with the groundbreaking discovery of Eucerit, the first oil in water emulsifier. This discovery made it possible for the first time to make this type of stable emulsion. In 1911, OskarTroplowitz, the owner of Beiersdorf, worked closely with chemist Isaac and dermatologist PaulUnna to develop moisturizing lotion based on the emulsion. In December 1911, the world's first long-lasting moisturizer was launched. Derived from the Latin "nivuus" meaning "Snow White", tropiwitz named this cream Nivea, namely Nivea. The first tinsel design has rich artistic imagination, reflects the style of the times, and also conforms to the mainstream concept of people's views on women - delicate, fragrant and soft. In the 1930s, Nivea strengthened its concept as an outdoor entertainment skin cream. Beiersdorf launched a special sunscreen, and soon the product with skin care and tanning effect was approved. Using Nivea weather calendar, Beiersdorf provides consumers with weather conditions in the next two weeks. These weather forecasts show the trend of the weather in the form of charts, which are popular with the public, and help Nivea to become a skin cream suitable for all seasons. Today, in the PGU research center of BDF, the most authoritative skin and medical research center in the world, more than 100 doctors are developing natural and efficient products. Their achievements have made Nivea the world's largest brand of skin care products. Its brand image - "Nivea can give skin the most gentle care" has been deeply rooted in people's hearts. Nivea's history in China can be traced back to 1930. At that time, Nivea moisturiser (translated as "Nivea" at that time) entered the Chinese market, spread all over the major pharmacies and department stores in Shanghai, Tianjin, Beijing, Hankou and Guangzhou, becoming a skin care product suitable for all ages and all seasons, enjoying a high reputation, thus winning a large number of loyal consumers. In the 1980s, when China reopened, Nivea became the first international skin care brand to return to China.

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