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隶属于中国中央电视台，中央电视台体育赛事商业运营机构，从事体育营销、赛事（节目）制作播出、赛事管理和产业研究的创新型企业
中视体育娱乐有限公司（简称“中视体育”）隶属于中国中央电视台，其前身是1996年成立的中国国际电视总公司体育推广分公司，2009年为适应当代体育发展趋势，正式更名为中视体育娱乐有限公司。
作为中央电视台的体育赛事商业运营机构，中视体育大力整合国家体育总局、相关单位体育协会以及国际各单项体育协会的赛事资源，联合IMG（国际管理集团）积极推进国际化布局，并已形成集体育营销、赛事（节目）制作播出、赛事管理和产业研究四位一体的服务体系。具体业务涵盖体育赛事组织管理及商业运营、赛事品牌宣传、节目制作、赛事信号制作、赛事版权交易、体育产业规划咨询和运动员经纪等。通过在体育领域的多年耕耘，中视体育已经成长为一家具有国际体育营销与传播实力的创新型企业。
中视体育专注于中国体育产业的长远发展，不断挖掘、引进国际赛事资源，带领体育时尚。同时，创新中国传统赛事运营方式，弘扬中国传统体育文化。每年，中视体育参与运营、管理和播出的赛事（节目）多达千余场。其中，既有影响巨大的国际性大赛；又有公开赛等赛事；还有备受观众喜爱的乒乓球超级联赛、跳水系列赛，具有中国传统特色的中华龙舟大赛。
凭借成熟的赛事运作经验和专业的整合营销能力，中视体育还积极开展商业全案定制化服务，成功地为多家国内外企业提供营销解决方案。
CCTV Sports Entertainment Co., Ltd. (hereinafter referred to as "CCTV sports"), an innovative enterprise engaged in sports marketing, event (program) production and broadcasting, event management and industrial research, is subordinate to China Central Television. Its predecessor is the sports promotion branch of China International Television Corporation established in 1996 In 2009, in order to adapt to the development trend of contemporary sports, it was officially renamed as CCTV Sports Entertainment Co., Ltd. As the commercial operation organization of sports events of CCTV, CTV sports vigorously integrates the resources of sports events of the General Administration of sports of the people's Republic of China, sports associations of relevant units and international single sports associations, and actively promotes the international layout with img (International Management Group), and has formed a service integrating sports marketing, event (program) production and broadcasting, event management and industrial research Service system. The specific business covers the organization and management of sports events and commercial operation, event brand publicity, program production, event signal production, event copyright trading, sports industry planning consultation and athlete brokerage, etc. Through years of hard work in the field of sports, China sports has grown into an innovative enterprise with international sports marketing and communication strength. CTV sports focuses on the long-term development of China's sports industry, constantly excavates and introduces international competition resources, and leads sports fashion. At the same time, we should innovate the operation mode of Chinese traditional sports events and carry forward Chinese traditional sports culture. Every year, CCTV sports participates in operation, management and broadcasting of more than 1000 events (programs). Among them, there are not only international competitions with great influence, but also open competitions and other events. There are also Table Tennis Super League, diving series, and Chinese dragon boat competition with Chinese traditional characteristics, which are popular with the audience. With mature operation experience and professional integrated marketing ability, CTV sports also actively carried out commercial customized services, successfully providing marketing solutions for many domestic and foreign enterprises.
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