中视体育品牌怎么样 申请店铺

CCTV Sports Entertainment Co., Ltd. (hereinafter referred to as "CCTV sports"), an innovative enterprise engaged in sports marketing, event (program) production and broadcasting, event management and industrial research, is subordinate to China Central Television. Its predecessor is the sports promotion branch of China International Television Corporation established in 1996 In 2009, in order to adapt to the development trend of contemporary sports, it was officially renamed as CCTV Sports Entertainment Co., Ltd. As the commercial operation organization of sports events of CCTV, CTV sports vigorously integrates the resources of sports events of the General Administration of sports of the people's Republic of China, sports associations of relevant units and international single sports associations, and actively promotes the international layout with img (International Management Group), and has formed a service integrating sports marketing, event (program) production and broadcasting, event management and industrial research Service system. The specific business covers the organization and management of sports events and commercial operation, event brand publicity, program production, event signal production, event copyright trading, sports industry planning consultation and athlete brokerage, etc. Through years of hard work in the field of sports, China sports has grown into an innovative enterprise with international sports marketing and communication strength. CTV sports focuses on the long-term development of China's sports industry, constantly excavates and introduces international competition resources, and leads sports fashion. At the same time, we should innovate the operation mode of Chinese traditional sports events and carry forward Chinese traditional sports culture. Every year, CCTV sports participates in operation, management and broadcasting of more than 1000 events (programs). Among them, there are not only international competitions with great influence, but also open competitions and other events. There are also Table Tennis Super League, diving series, and Chinese dragon boat competition with Chinese traditional characteristics, which are popular with the audience. With mature operation experience and professional integrated marketing ability, CTV sports also actively carried out commercial customized services, successfully providing marketing solutions for many domestic and foreign enterprises.

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