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温州东方轻工实业（打火机厂）有限公司是一家集生产和贸易为一体的中外合资企业，公司座落在瓯海经济开发区东方路187号，占地面积15000平方米。现有员工600多人，总资产5000多万元。公司每年为国家创汇千万美元。公司自创办以来，先后获得瓯海区明星企业、重点骨干企业、专利示范企业；温州市明星企业；专利示范企业、诚信企业；省AAA级资信企业；全国“质量、信誉”双佳企业，并连续四年荣获出口创汇先进企业称号。并在同行中率先通过ISO9001：2008质量管理体系认证和德国CE认证、AAA级标准化良好行为确认和二级计量体系确认。公司生产的“东方”牌打火机被评为浙江名牌产品、省著名商标。2007年9月“TUNGFONG”(东方)牌打火机荣获中国名牌产品称号。

2000年7月独家主办了国内首次打火机博览会，是中国烟具行业第一个走上国际市场的企业，2002年欧盟对我国出口的打火机产品实行“CR法规”和“反倾销调查”，我公司是温州唯一一家直接应诉市场经济地位的打火机企业。公司总经理李中坚先生曾作为唯一的中国企业家代表，参加了国家级的贸易对话——欧中首届反倾销论坛，并在会上作了《为什么温州打火机是中国市场经济的产物》的主题发言，同年10月获得市场经济地位，2003年7月已获得应诉反倾销的全面胜利。本公司以高标准的现代企业制度进行管理。产品多达8000多种，集实用、收藏、欣赏、礼品、广告为一体，以质优价廉远销世界50多个国家和地区，公司董事长李中芳先生在香港享有“打火机大王”的称号，公司在国内外均享有很高的知名度。2006年初我们在得知欧盟将要出台新的CR法案。规定进入欧盟市场的普通打火机需装备防止儿童开启的安全锁。

为了积极应对技术贸易壁垒，公司与浙江大学机械与能源学院科研所合作，向浙江省经贸委申请“打火机CR安全装置的研制及产业化”的技术攻关计划项目。该项目于2006年8月份研制成功，9月份经省经贸委验收通过开始批量生产。再一次将欧盟所设置的技术贸易壁垒突破。公司十分注重企业文化建设，在民营企业中率先建立党、工、团组织。她们在构筑和谐企业中发挥了极大的作用。2000年公司被评为温州市文明单位，2007年被评为瓯海区创建活力和谐企业先进单位。2009年被评为瓯海区活力和谐企业。公司在企业发展的同时，不忘回报社会，曾多次慷慨解囊，向教育、慈善等事业捐款，仅1993年就一次性向教育事业捐款234万，而获得“泽被学子”的光荣称号。2008年5月12日四川汶川发生大地震后，公司通过温州市慈善总会，向汶川捐款11万元。

如今，“东方”公司坚持“求质量完美、创世界名牌”的质量方针，诚实守信、开拓进取，努力朝着现代化企业集团迈进。

Wenzhou Dongfang light industry (lighter factory) Co., Ltd. is a Sino foreign joint venture integrating production and trade. The company is located at No. 187, Dongfang Road, Ouhai Economic Development Zone, covering an area of 15000 square meters. There are more than 600 employees and total assets of more than 50 million yuan. The company earns ten million dollars for the country every year. Since its establishment, the company has successively won the titles of star enterprise, key backbone enterprise and patent demonstration enterprise in Ouhai District; star enterprise in Wenzhou City; patent demonstration enterprise and integrity enterprise; provincial AAA credit enterprise; national "quality and reputation" double best enterprise, and has been awarded the title of advanced enterprise in foreign exchange earning for four consecutive years. Among the peers, the company took the lead in passing ISO9001:2008 quality management system certification, German CE certification, AAA level standardization good behavior confirmation and secondary measurement system confirmation. The "Oriental" brand lighter produced by the company is rated as Zhejiang famous brand product and provincial famous trademark. In September 2007, "tungfong" (Oriental) brand lighter won the title of China's famous brand product. In July 2000, it exclusively hosted the first lighter Expo in China. It is the first enterprise in China's cigarette industry to enter the international market. In 2002, the European Union implemented "CR regulation" and "anti-dumping investigation" on lighter products exported by China. Our company is the only lighter enterprise directly responding to the market economic status in Wenzhou. As the only representative of Chinese entrepreneurs, Mr. Li Zhongjian, general manager of the company, once participated in the national trade dialogue the first anti-dumping forum between Europe and China, and made a keynote speech on why Wenzhou lighter is the product of China's market economy at the meeting. In October of the same year, he won the market economy status, and in July 2003, he has won the overall victory of responding to the anti-dumping lawsuit. The company manages with high standard modern enterprise system. With more than 8000 kinds of products, it integrates practicality, collection, appreciation, gift and advertisement, and is sold to more than 50 countries and regions in the world with high quality and low price. Mr. Li Zhongfang, chairman of the company, enjoys the title of "lighter king" in Hong Kong, and the company enjoys a high reputation at home and abroad. At the beginning of 2006, we were informed that the EU would introduce a new CR bill. It is stipulated that ordinary lighters entering the EU market shall be equipped with safety locks to prevent children from opening. In order to actively deal with technical barriers to trade, the company, in cooperation with the Research Institute of the Institute of machinery and energy of Zhejiang University, applied to the Zhejiang Economic and Trade Commission for the technological research and development program of "development and industrialization of Cr safety device of lighter". The project was successfully developed in August 2006, and started mass production in September after being accepted by the provincial economic and Trade Commission. Once again, we will break through the technical barriers to trade set by the EU. The company attaches great importance to the construction of corporate culture and takes the lead in establishing party, industry and League organizations in private enterprises. They play a great role in building a harmonious enterprise. In 2000, the company was rated as the civilized unit of Wenzhou City, and in 2007, it was rated as the advanced unit of establishing a dynamic and harmonious enterprise in Ouhai District. In 2009, it was rated as a dynamic and harmonious enterprise in Ouhai District. At the same time of enterprise development, the company never forgets to return to the society. It has donated money to education, charity and other undertakings for many times. In 1993 alone, it donated 2.34 million yuan to education undertakings at one time, and won the glorious title of "Ze Bei Xuezi". After Wenchuan earthquake on May 12, 2008, the company donated 110000 yuan to Wenchuan through Wenzhou Charity Association. Today, "Oriental" company adheres to the quality policy of "seeking perfect quality and creating world famous brand", honest and trustworthy, pioneering and enterprising, and strive to move forward towards a modern enterprise group.

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