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RapalaVMC集团是一家世界领先的渔具企业，在路亚、三锚钩、渔刀及钓鱼工具等产品领域是全球市场的领导者。集团在其他渔具产品的全球市场中也占有重要地位，同时RapalaVMC集团也是北欧市场户外产品、狩猎用品以及冬季运动产品市场的领先销售商。集团拥有业内最庞大的销售网络以及遍布全球的下属制造企业，在芬兰、法国、爱沙尼亚、英国、俄罗斯、中国、印尼都有独资的现代化工厂。集团拥有业内众多的全球知名品牌，比如Rapala（乐伯乐）、VMC（世纪钩）、Storm（世尊）、BlueFox（蓝狐）、Sufix（梭飞士，世界著名渔线品牌）、LuhrJensen（1932年，诞生于俄勒冈州的美国著名渔具品牌，产品以亮片类著称。）、Williamson（威廉姆森，来自非洲的著名海水拖钓用假饵品牌）、Terminator（终结者）、Marttiini（世界著名刀具品牌）和TriggerX（鱼克，添加特殊信息素诱鱼剂的软饵产品品牌）。RapalaVMC集团2012年度销售额为2亿9070万欧元，在全世界30个国家雇员超过2200人。集团股票从1998年起在NASDAQOMX赫尔辛基证券交易所上市交易。

RapalaVMCChina——瑞帕拉贸易（北京）有限公司是RapalaVMC集团中国区全资子公司，负责集团旗下所有品牌产品在大中华区的推广和销售。公司于2005年10月在北京正式注册成立，并在无锡、重庆设立了办事处。一直以来，公司致力于将世界上最优秀的钓鱼装备引进并推荐给广大的中国钓鱼人，我公司现拥有业界最为齐全的产品系列，包括传统淡水钓竿、路亚竿、纺车轮、水滴轮、鼓形轮、硬饵、软饵、亮片、复合亮片、海钓铁板、服装、手套、救生衣、钓鱼眼镜、钓鱼工具、渔刀、钓鱼专业箱包、路亚线、淡水台钓渔线、路亚鱼钩、淡水鱼钩、浮漂、粉饵等。产品得到了中国广大钓鱼人的认可和一致好评。

70多年来，Rapala品牌一直恪守一个承诺，那就是致力于向全世界的钓鱼爱好者奉献最为卓越的钓具产品。我们秉承Rapala的这一宗旨和承诺，致力于将欧美国家先进的、流行的钓鱼理念和钓鱼装备介绍推广给中国的垂钓爱好者，让广大钓鱼人更好地与大自然相处，享受垂钓的乐趣，享受美好的生活。

Rapalavmc group is a leading fishing gear company in the world. It is a global market leader in Luya, three anchor hooks, fishing knives and fishing tools. The group also plays an important role in the global market of other fishing gear products, while rapalavmc group is also a leading seller of outdoor products, hunting supplies and winter sports products in the Nordic market. The group has the largest sales network in the industry and subordinate manufacturing enterprises all over the world. It has wholly-owned modern chemical plants in Finland, France, Estonia, Britain, Russia, China and Indonesia. The group has a large number of world famous brands in the industry, such as Rapala (Le Bole), VMC (Century hook), Storm (Shi Zun), BlueFox (Lan Hu), Sufix (Sotheby, a world-famous fishing line brand), LuhrJensen (in 1932, born in Oregon, the famous American fishing gear brand, and its products are famous for sequins.) Williamson, terminator, marttinini and triggerx. Rapalavmc group's sales volume in 2012 was 290.7 million euros, with more than 2200 employees in 30 countries around the world. The group's shares have been listed on the NASDAQ OMX Helsinki Stock Exchange since 1998. Rapala vmcchina - Rapala Trading (Beijing) Co., Ltd. is a wholly-owned subsidiary of Rapala VMC group in China, which is responsible for the promotion and sales of all brand products of the group in Greater China. The company was formally registered and established in Beijing in October 2005, and set up offices in Wuxi and Chongqing. The company has always been committed to introducing and recommending the world's best fishing equipment to the vast number of Chinese fishermen. Our company now has the most complete product line in the industry, including traditional freshwater fishing rod, Luya rod, spinning wheel, water drop wheel, drum wheel, hard bait, soft bait, Sequin, composite Sequin, sea fishing iron plate, clothing, gloves, life jackets, fishing glasses, fishing Tools, fishing knives, fishing bags, lures, freshwater platform fishing lines, lures, lures, etc. The products have been recognized and praised by the Chinese fishermen. For more than 70 years, the Rapala brand has been committed to providing the most outstanding fishing tackle products to the fishing enthusiasts all over the world. Adhering to the purpose and commitment of Rapala, we are committed to introducing the advanced and popular fishing concepts and equipment from European and American countries to Chinese fishing enthusiasts, so that the majority of anglers can get along with nature better, enjoy the fun of fishing and enjoy a better life.

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