缤纷鸟少儿美术品牌怎么样 申请店铺

缤纷鸟少儿美术品牌简介：

缤纷鸟国际美术，隶属于缤纷鸟教育集团，创办于2004年。是一家经教育部门批准、拥有完全自主商标和教材知识产权、全国连锁的教育品牌。集团拥有400多名美育教育专家、管理和师资团队，平均年龄27岁，综合实力受到社会一致好评。旗下“缤纷鸟”国际美术，是国内将“大脑思维导图”科学融入少儿艺术教育中的知名品牌机构，累计培养超过100万名学员，成功研发20多套少儿美术的教材、练习册和上百种画具、用品。

经过十几年的努力，缤纷鸟荣获腾讯网2016回响中国“社会影响力儿童教育品牌”、中国网颁发的“家长信赖儿童教育品牌”、中国教育培训联盟“理事单位”、腾讯网回响中国“2015年度特色素质教育品牌”、2013新浪教育“具品牌价值连锁机构”、2012新浪教育“2012具口碑影响力教育连锁机构”、北京师范大学颁发的“全国少儿美术创新教学示范单位”；成为中国少儿造型艺术学会团体会员单位；多次荣获全国性大赛的“优秀教学单位”、“优秀组织奖”、“优秀组织单位”等荣誉称号。缤纷鸟常年特聘朱凡教授、龙念南教授等多位国内权威专家团队把关审核课程，为缤纷鸟健康有序的发展提供了权威、前沿、专业、可靠的品质保障。

缤纷鸟少儿美术加盟费用：

缤纷鸟少儿美术的投资金额、加盟费用上按城市等级所不同，在一线城市都比较高，三线城市则相对来说比较低，相对应的，它们的预计利润也会有所不同，在同样200m²的店铺面积下，一线城市的加盟总费用需要117.55万元，而三线城市是78.45万，所以投资者要根据自己的的实际情况，选择适合自己的进行加盟。（详情见下图）

一、加盟优势

1、全国连锁的品牌企业

缤纷鸟现在在全国有200余家连锁校区，在全国少儿美术行业已经有强大的品牌知名度，并颇具美誉度。有完整而系统的VI系统，统一的校名、统一的商标、统一的广告语、统一的着装、统一的色调、统一的装修、统一的教材和用品用具等，给家长和小朋友一种极佳的视觉效果和品牌形象，这些都能给家长一种强势品牌的视觉导入，使家长、小孩愿意光临，并通过家长和学员无意识的口口相传，在一定区域内很快形成良好的口碑，迅速提升缤纷鸟在当地受众心目中的品牌形象，为缤纷鸟各校区的有序发展提供良好的生源保障和强势的品牌支持。

2、完全自主知识产权的系统教材

拥有完全自主知识产权的《启蒙思维绘画》、《创意思维绘画》、《脑图思维绘画》和《趣味练字》数十种教材为缤纷鸟的发展和各校区的办学提供强力保障。

3、强大的行业背景支撑

缤纷鸟以“诚信第一、守法经营”的原则，与政府行政主管部门、专业机构、行业权威专家建立了良好的社会关系；与相关媒体建立了良性的、多层次的合作关系；并荣获了北京师范大学颁发的“全国少儿美术创新教学示范单位”；成为了中国少年儿童造型艺术学会团体会员单位；并多次荣获全国性大赛的“优秀教学单位”、“优秀组织奖”等荣誉。所有这些社会资源、荣誉对于全国所有缤纷鸟校区的招生和发展都是极具行业优势的背景支撑。

4、成熟的经营模式

缤纷鸟经过十余年脚踏实地的市场历练，在北京、西安、成都等地开办了十余家直营校区。运用“理论与实际相结合”的理念，将缤纷鸟少儿美术基地运作到一个城市的少儿美术教育行业的绝对优势品牌地位。形成并提炼出一套成功的、科学的、适用的少儿美术培训机构的运营模式。

5、强大的研发团队

 缤纷鸟专业、强大的研发团队，为缤纷鸟的健康有序的发展提供了权威、前沿、专业、可靠的品质支撑。

二、加盟支持

1、强大的管理团队和完善的服务体系

缤纷鸟将企业管理与服务各校区完美的结合，将这既对立又统一的工作做到人性化、科学化。创建了全国少儿美术教育行业最具规模、最专业的管理团队，制定了完善而科学的管理、服务标准，人性化的服务于缤纷鸟全国各校区。为全国各校区的开办、发展和强大提供各项保障和支撑。

2、专业的培训系统

专业的总部培训部，为全国各校区提供办学前和开学后各岗位、各阶段的培训工作，严格的考核标准保障了经培训合格的各岗位人员和教师完全能胜任其岗位。并为各校区的教学、招生和经营管理提供适时的、在线的、实用的服务与指导。

3、跨领域的商标保护

在处于二十一世纪的今天，是品牌营销的时代。无论是传统的快销品行业还是一日千里的IT业，无不受到品牌战略的冲击。缤纷鸟在众多领域的商标注册，为缤纷鸟品牌的保护做好了准备，并为缤纷鸟企业将来多领域的扩展提供了广阔的市场空间。

4、自主品牌的用品用具

数十种缤纷鸟品牌的画材、用品、礼品等为缤纷鸟品牌提供多维支撑。

5、媒体优势资源的共享

缤纷鸟官网、网络推广以及与电视台、其它网站、平面媒体的合作，为全国各校区的宣传、推广、招生、招聘提供多渠道的支持，为各校区在当地的品牌宣传提供有力支撑。

三、加盟利润分析

在加盟利润方面，一线城市经济发达、资源丰富，所有在同等条件下预计的利润会比二、三线城市高，但相对应的一线城市竞争也比较激烈，而且投入比较多。但这些利润估计也不是一定的，只要经营得当，就算在三线城市也可以获得比一线城市高的利润。（详情见下图）

Brief introduction of children's art brand of riotous bird: International Art of riotous bird, affiliated to riotous bird education group, was founded in 2004. It is an educational brand approved by the education department, with completely independent trademark and teaching material intellectual property rights, and national chain. The group has more than 400 aesthetic education experts, management and teachers team, with an average age of 27 years. Its comprehensive strength has been well received by the society. Its "colorful bird" international art is a well-known brand organization integrating "brain mind mapping" science into children's art education in China. It has cultivated more than 1 million students, and has successfully developed more than 20 sets of children's art textbooks, exercise books and hundreds of painting tools and supplies. After more than ten years of efforts, fanfanniao has won Tencent's 2016 response to China's "socially influential children's education brand", China's "parents trust children's education brand", China Education and Training Alliance's "governing unit", Tencent's response to China's "2015 characteristic quality education brand", 2013 Sina education's "brand value chain organization", 2012 Sina education's "201" 2 education chain organizations with public praise and influence, the "National Children's art innovation teaching demonstration unit" awarded by Beijing Normal University, became the group member unit of China children's Plastic Arts Association, and won the honorary titles of "excellent teaching unit", "excellent organization award", "excellent organization unit" and so on in the national competition for many times. Professor Zhu fan, Professor long niannan and many other domestic authoritative experts are specially invited to check and audit the course all year round, providing authoritative, cutting-edge, professional and reliable quality guarantee for the healthy and orderly development of profusion bird. Joining fees of children's art of colorful birds: the investment amount and joining fees of children's art of colorful birds are different according to the city level. They are higher in the first tier cities, and lower in the third tier cities. Correspondingly, their expected profits will be different. Under the same 200m2 shop area, the total joining fees of the first tier cities need 1.1755 million yuan, while the third tier cities are 7 84500, so investors should choose the right one according to their actual situation. (see the figure below for details) I. advantages of joining in 1. There are more than 200 chain campuses in China, and there is a strong brand awareness and good reputation in the National Children's art industry. There is a complete and systematic VI system, a unified school name, a unified trademark, a unified advertising language, a unified dress, a unified color, a unified decoration, a unified teaching material and supplies, etc., which can give parents and children an excellent visual effect and brand image. All of these can give parents a visual introduction of a strong brand, so that parents and children are willing to visit, and through the home Changhe students' unconscious word-of-mouth spread, quickly formed a good reputation in a certain area, quickly improved the brand image of profusion bird in the eyes of local audiences, and provided good student source guarantee and strong brand support for the orderly development of profusion bird campuses. 2. The system teaching materials with completely independent intellectual property rights have dozens of teaching materials with completely independent intellectual property rights, such as enlightenment thinking painting, creative thinking painting, brain map thinking painting and interesting calligraphy practice, which provide strong guarantee for the development of colorful birds and the school running of each campus. 3. The strong industry background supports profusion bird, with the principle of "integrity first, law-abiding operation", has established good social relations with the administrative departments, professional institutions and industry authoritative experts of the government; has established a benign and multi-level cooperation relationship with the relevant media; has won the "National Children's art innovation teaching demonstration unit" issued by Beijing Normal University; has become a middle school student It is a group member unit of China children's Plastic Arts Association, and has won many honors such as "excellent teaching unit" and "excellent organization award" in national competitions. All these social resources and honors are the background support of industry advantages for the enrollment and development of all the colorful bird campuses in China. 4. After more than ten years of down-to-earth market experience, the mature business model of colorful birds has opened more than ten direct campuses in Beijing, Xi'an, Chengdu and other places. Using the concept of "combination of theory and practice", the colorful bird children's art base will be operated into the absolutely dominant brand position of children's art education industry in a city. Form and refine a set of successful, scientific and applicable operation mode of children's art training institutions. 5. A strong R & D team, professional and strong R & D team, provides authoritative, cutting-edge, professional and reliable quality support for the healthy and orderly development of profusion bird. 2、 Alliance support 1. A strong management team and a perfect service system, colorful birds, combine enterprise management and service perfectly in all campuses, and humanize and scientize the work which is both opposite and unified. It has established the largest and most professional management team in the National Children's art education industry, formulated sound and scientific management and service standards, and humanized services to all campuses in the country. Provide all kinds of guarantee and support for the establishment, development and strength of all campuses in the country. 2. The Training Department of the headquarters of professional training system provides pre-school and post-school training for all campuses in the country. Strict assessment standards ensure that qualified personnel and teachers are fully qualified for their posts. And provide timely, online and practical services and guidance for the teaching, enrollment and management of each campus. 3. In the 21st century, cross domain trademark protection is the era of brand marketing. Whether it's the traditional fast-moving products industry or the IT industry, all are impacted by the brand strategy. The trademark registration of profusion bird in many fields prepares for the protection of profusion bird brand, and provides broad market space for profusion bird enterprises to expand in many fields in the future. 4. Dozens of products and appliances of our own brand, such as painting materials, supplies and gifts, provide multi-dimensional support for the colorful bird brand. 5. The sharing of media advantage resources, such as colorful bird official website, network promotion and cooperation with TV stations, other websites and print media, provide multi-channel support for the publicity, promotion, enrollment and recruitment of all campuses in the country, and provide strong support for the local brand publicity of all campuses. 3、 In franchise profit analysis, the first tier cities have developed economy and rich resources. Under the same conditions, the expected profit will be higher than that of the second and third tier cities. However, the corresponding first tier cities have fierce competition and more investment. However, these profit estimates are not certain. As long as the operation is proper, even in the third tier cities, the profit can be higher than that in the first tier cities. (see the figure below for details)

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