M&M'S品牌怎么样 申请店铺

我要投票 M&M'S在巧克力行业中的票数:386 更新时间:2025-07-27
M&M'S是哪个国家的品牌?「M&M'S」是玛氏食品(中国)有限公司旗下著名品牌。由创始人牛英华在1993期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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M&M'S怎么样

M&M's®是世界著名巧克力品牌。香浓牛奶巧克力,五彩薄脆糖衣包裹,性格鲜明的M&M's®卡通形象,向人们传递了色彩缤纷的巧克力乐趣。历经70年的发展,风靡至今,M&M's®成为人们心中妙趣挡不住的诱人巧克力。

M&M's是美国的一种巧克力豆品牌。2004年,M&M's被评为美国最受喜爱的广告标志。M&M's的广告语“只溶在口,不溶在手”也被广告周刊评为2004全美第一广告名句。

1941年,M&M's牛奶巧克力正式诞生。由弗瑞斯特玛氏的玛氏公司及好时公司一同打造。

1948年,M&M's牛奶巧克力从原来的纸筒包装更改为更有个性的棕色塑胶筒,一代经典从此出现,沿用至今。

1954年,M&M's花生牛奶巧克力隆重登场,它与纯牛奶巧克力成为了好拍挡,一起创造了持续性的销量增长。

1954年,M&M's推出第一支电视广告,广告语“M&M's牛奶巧克力,只溶在口、不溶在手”风靡全球。

1960年,M&M's花生牛奶巧克力出现了三种新颜色,它们分别是红色、绿色和黄色,加上原来的棕色,M&M's花生牛奶巧克力共有四种缤纷成员。

1976年,M&M's花生牛奶巧克力又多了一种新颜色,那就是橙色!

1976年,美国一种红色食用色素的安全性受到大众怀疑,虽然M&M's牛奶巧克力并没有使用该种红色食用色素,但为了避免大众混淆,以及让巧克力爱好者能够安心享受美味的M&M's牛奶巧克力,所以决定暂时把红色从M&M's牛奶巧克力中剔除.

玛氏巧克力中国

作为全球巧克力市场的领导企业之一,我们致力于为全世界的消费者带来更多的欢乐。玛氏巧克力业务拥有13000名同事,产品覆盖全球110多个国家和地区,拥有众多国际知名品牌。在中国,我们的主要品牌包括德芙®巧克力,士力架®巧克力、M&M's®巧克力、脆香米®巧克力等。

1990年,作为最大的赞助商之一,玛氏以M&M's®品牌赞助了在北京举办的第十一届亚运会。1993年,玛氏食品(中国)有限公司在北京正式成立,是最早的外商独资企业之一。巧克力生产工厂在同年建成投产。1996年我们将中国的公司总部和巧克力糖果生产厂落户怀柔。2008年,玛氏中国以士力架®巧克力作为奥运会官方巧克力,赞助了北京奥林匹克运动会。

如今,玛氏在中国拥有两间巧克力工厂,分别位于北京市怀柔区和浙江省嘉兴市,产品行销全中国并出口多个国家与地区。公司良好的信誉,突出的业绩和深受广大消费者喜爱的高质量产品,为我们赢得了业内的广泛赞誉。同时,玛氏中国连续多年保持了业务的快速增长,为中国的优秀人才提供了大量的职业机会,以及广阔的未来发展前景。


M & M's is a famous chocolate brand in the world. Fragrant milk chocolate, colorful and crispy icing package, and distinctive M & M's cartoon image convey colorful chocolate fun to people. After 70 years of development and popularity, M & M's has become an irresistible chocolate. M & M's is an American brand of chocolate beans. In 2004, M & M's was named the most popular advertising logo in the United States. M & M's slogan "only dissolves in the mouth, not in the hand" was also named the No. 1 advertising sentence in 2004 by advertising weekly. In 1941, M & M's milk chocolate was born. Created by Forester Mars' Mars and Hershey. In 1948, M & M's milk chocolate changed from the original paper packaging to a more personalized brown plastic packaging. A generation of classics has emerged and is still in use. In 1954, M & M's peanut milk chocolate made its debut. It became a good partner with pure milk chocolate, creating a sustained sales growth together. In 1954, M & M's launched its first TV ad, which said "M & M's milk chocolate, only dissolves in mouth, but not in hand", and became popular all over the world. In 1960, there were three new colors of M & M's peanut milk chocolate: red, green and yellow. In addition to the original brown, M & M's peanut milk chocolate had four colorful members. In 1976, M & M's peanut milk chocolate added a new color, orange! In 1976, the safety of a red food pigment in the United States was doubted by the public. Although M & M's milk chocolate did not use the red food pigment, in order to avoid confusion among the public, and to make chocolate lovers enjoy the delicious M & M's milk chocolate, they decided to temporarily change the red color from M & M's; As one of the leading enterprises in the global chocolate market, we are committed to bringing more joy to consumers all over the world. Mars chocolate business has 13000 colleagues, products cover more than 110 countries and regions around the world, with many international famous brands. In China, our main brands include dove's, Schlegel's, M & S's and crispy rice's. In 1990, as one of the largest sponsors, Mars sponsored the 11th Asian Games in Beijing under the M & M's brand. In 1993, Mars food (China) Co., Ltd. was officially established in Beijing, which is one of the earliest wholly foreign-owned enterprises. The chocolate factory was built and put into operation in the same year. In 1996, we established our company headquarters and chocolate candy factory in Huairou. In 2008, Mars China sponsored the Beijing Olympic Games with Schlegel ® chocolate as the official Olympic chocolate. Today, Mars has two chocolate factories in China, located in Huairou District of Beijing and Jiaxing City of Zhejiang Province. The products are sold all over China and exported to many countries and regions. The company's good reputation, outstanding performance and high-quality products loved by consumers have won us wide praise in the industry. At the same time, Mars China has maintained the rapid growth of business for many years, providing a large number of career opportunities and broad prospects for future development for China's outstanding talents.

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本页详细列出关于M&M'S的品牌信息,含品牌所属公司介绍,M&M'S所处行业的品牌地位及优势。
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