龙凤旗袍品牌怎么样 申请店铺

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“龙凤”是我们的标记字，也是我们的商标。它散发的是集体的智慧、龙凤人的力量和个性，它传统的字体延承的是龙凤公司七十多年的精工细作，精益求精不断创新的历史内涵。

龙凤旗袍是中西缝纫工艺结合的典范，采用胸省、腰省、装袖、肩缝等西式缝制工艺，与苏广成衣铺的传统手工技艺，“镶、嵌、滚、宕、盘、绣”结合，使旗袍在表现女性妙曼曲线的同时，不失中国传统女性的端庄稳重。为了增加旗袍的艺术观赏性，“龙凤”匠心独运“镂、雕”绝技：在丝绒或其它面料上，用手工镂雕出“龙凤、如意、蝙蝠、花卉”等各种精美图案，然后贴缝在旗袍或中式短袄的领子、门襟、袋口、肩头等醒目部位。

发扬和继承苏广成衣铺的“镶、嵌、滚、宕、盘、绣”传统工艺和制作特色，“镶”就是为了让整件旗袍的花型图案更加亮丽，根据穿着人的个性，采用近似于旗袍本身颜色的真丝绸缎裁剪成条状，把它“镶”在旗袍各个接缝处，使得各个图案有层次感，不过分单一。“嵌”就是旗袍固有的特色，通常就是根据“镶”条的颜色，再结合旗袍本身的颜色和花型图案的颜色用特制的布料熨烫成1.5~2分的条状形，用手工缝制在“镶”条和大身的边缘之中。通过“嵌”的手法起到了颜色的过渡，增加了旗袍的看点。“滚”就是沿袭了旗服的做法，采用旗袍本身的面料，单色的真丝绸缎在旗袍的领口、袖口、下摆、四周的边缘处进行手工缝制，增加了旗袍的美观，又使面料的毛边不会外露。“宕”就是用反差性极强的真丝单色绸缎截剪成流线型或者波浪型，缝制在领口下方至袖口上方的胸口处，使得旗袍富有张扬的感觉。“盘”就是旗袍不可缺少的纽扣附件，在中装中称之为“盘”扣。采用真丝绸缎根据花型图案用手工弯曲成纽扣状，缝制在旗袍的各个开口处，使旗袍前后有个连接的过程，又起到了锦上添花的美感。“绣”就是把单色的面料用传统的手工刺绣方法绣成各种图案，使整件旗袍有着极强的观赏性，又有艺术性。款式多样，风格独特，手工细腻，面料上乘。龙凤旗袍讲求剪裁贴身，这便要求有准确的量身。对顾客量身应该注意顾客体型上的特点，除三围、身长、臂长等基本数据外，颈长、颈粗，单肩、双肩、臂粗、胸高等细致的数据也要在量身时准确记录。这些数据直接影响到旗袍成型后的美观适体和顾客穿着的舒适程度。有精确测量人体36个部位之说。这是制作一件美观舒适的龙凤旗袍的基础和关键。

引入“镂、雕”新工艺，在丝绒及其他面料上用手工镂雕龙凤、如意、蝙蝠、花卉等各种精美图案。

在盘扣的制作上形成特色，通过手工盘结各式花扣，花型棱角圆滑，大小均匀，立体感强，品种繁多，神形兼俱。按比例精心弯制成棱角圆润的“福、禄、寿、喜”字型盘钮；“梅、兰、竹、菊”、国色天香等花型盘钮；龙凤呈祥、游龙戏凤、春燕展翅、群蝶竞舞等鸟型盘钮。

龙凤旗袍几十年在经营模式上始终保持“前店后场”的手工制作模式。纯手工制作，为客人量身定做，体现了其个性化的特点。同时蕴涵了中华元素的精华，令国内外客户都十分满意。

"Dragon and phoenix" is our logo and our trademark. It exudes the collective wisdom, the strength and personality of the people of dragon and Phoenix. Its traditional font inherits the historical connotation of more than 70 years of meticulous work of dragon and Phoenix company and continuous innovation. Dragon and Phoenix cheongsam is a model of the combination of Chinese and Western sewing techniques. It adopts Western sewing techniques such as chest dart, waist dart, sleeve, shoulder seam and so on, combined with the traditional handicraft of Su Guang ready to wear shop, "inlay, inlay, roll, Dang, plate and embroidery", so that the cheongsam can not lose the dignity and stability of Chinese traditional women while displaying the curve of female Miaoman. In order to increase the artistic appreciation of cheongsam, "dragon and phoenix" is ingenious in "carving and carving" stunt: on velvet or other fabrics, various exquisite patterns such as "dragon and Phoenix, Ruyi, bats, flowers" are carved by hand, and then pasted on the collar, placket, bag mouth, shoulder and other striking parts of cheongsam or Chinese short jacket. Carry forward and inherit the traditional crafts and production features of "inlay, inlay, roll, Dang, plate and embroidery" of Su Guang's ready-made clothing shop. "Inlay" is to make the pattern of the whole cheongsam more beautiful. According to the personality of the wearer, cut the silk and satin similar to the color of the cheongsam itself into strips, and "inlay" it at each joint of the cheongsam, so that each pattern has a sense of hierarchy, but separate One. "Inlay" is the inherent feature of cheongsam, which is usually pressed into a 1.5-2-minute strip shape with special cloth according to the color of "inlay" strip, combined with the color of cheongsam itself and the color of pattern pattern, and sewed in the edge of "inlay" strip and body by hand. Through the "inlay" technique, it plays a role in the transition of color and adds the focus of cheongsam. "Roll" is to follow the practice of Qipao. It adopts the fabric of Qipao itself, and the single color silk and satin are sewed manually at the neckline, cuff, hem and the surrounding edges of Qipao, which increases the beauty of Qipao and prevents the burr of the fabric from being exposed. "Dang" is to cut the pure silk with strong contrast into streamline or wave shape, and sew it from the lower part of the neckline to the upper part of the chest above the cuff, making the cheongsam full of publicity. "Pan" is the indispensable button accessories of cheongsam, which is called "pan" button in Chinese dress. It is made of silk and satin, which is bent into button shape by hand according to the pattern of pattern, and sewed at each opening of cheongsam, so that there is a connection process between the front and back of cheongsam, and the aesthetic feeling of icing on the cake. "Embroidery" is to embroider monochromatic fabrics into various patterns with traditional manual embroidery methods, so that the whole cheongsam has a strong ornamental and artistic quality. Various styles, unique style, exquisite workmanship and superior fabric. The dragon and Phoenix cheongsam emphasizes tailoring, which requires accurate measurement. We should pay attention to the characteristics of customers' body shape. In addition to the basic data of three circumference, body length and arm length, the detailed data of neck length, neck diameter, single shoulder, double shoulder, arm diameter and chest height should also be accurately recorded during the measurement. These data have a direct impact on the beauty and fitness of cheongsam and the comfort of customers. It is said that 36 parts of the human body are accurately measured. This is the basis and key of making a beautiful and comfortable Dragon Phoenix cheongsam. The introduction of "carving" new technology, in velvet and other fabrics with hand carving dragon and Phoenix, Ruyi, bats, flowers and other exquisite patterns. It has formed its own characteristics in the production of turnbuckles. By hand, it has all kinds of turnbuckles, with smooth edges and corners, uniform size, strong three-dimensional sense, various varieties and a combination of spirit and shape. According to the proportion, it is carefully bent into the round and angular "Fu, Lu, Shou, Xi" shaped plate buttons; "plum, orchid, bamboo, chrysanthemum", national color, natural fragrance and other flower shaped plate buttons; Dragon and Phoenix, dragon and Phoenix, spring swallow, butterfly dance and other bird shaped plate buttons. For decades, Longfeng cheongsam has always maintained the handmade mode of "front store and back yard" in its business model. It is made by hand, which is customized for customers, and embodies its personalized characteristics. At the same time, it contains the essence of Chinese elements, which makes customers both at home and abroad very satisfied.

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