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内蒙古圣鹿源生物科技股份有限公司（原内蒙古大圣鹿业）（以下简称“公司”）于1996年5月创立于中国鹿城——包头，是国家高技术产业化示范工程企业、国家高新技术企业、中国鹿业协会会长单位、中国最大的种鹿繁育和鹿产品深加工基地、自治区农牧业产业化重点龙头企业和林业产业化重点龙头企业，也是一家集种鹿繁育与养殖、鹿产品深加工、产品研发、连锁营运销售、现代农业观光旅游与特色餐饮为一体的综合性成长型拟上市公司。

多年来，公司与国内外10多个科研院（所）紧密联合，走“产、学、研”一体化发展道路，已获得“低温超声裂解提取优质鹿茸素技术”、“鹿胎盘生理活性多肽制备方法”等多项国家发明专利，先后与新西兰、澳大利亚、加拿大、韩国、日本、美国、智利、阿根廷等全球8个鹿业主产国建立了科技贸易合作关系。公司现已通过了ISO9001国际质量管理体系、国家绿色食品、国家有机食品和食品质量安全QS等多项资质认证。公司生产的鹿茸素、鹿茸茶、茸参胶囊、超微冻干粉、鹿皮制品、鹿肉、鹿酒等120多个产品深受广大消费者的青睐，先后荣获内蒙古名牌产品，产品销售遍布全国，并远销至韩国、俄罗斯、新西兰等国家。

公司现已建立了“公司+农户+基地”的产业化养殖模式，先后在包头市达茂旗、赛罕塔拉和九原区建有三大自有种鹿繁育基地，合同养殖户遍布内蒙古中西部地区8个盟市以及山西、河北、陕西、宁夏等周边地区，先后发展合作养殖户达1062多户，鹿存栏量突破2万8千多头，为公司未来持续快速发展奠定了坚实的原料供应基础。

面对空前的市场发展机会，公司提出了“1+N”万店连锁营销战略，即以“圣鹿源天然滋补品”为核心，以“1+N”连锁营销模式为牵引，以现代农业观光旅游购物和特色餐饮服务为补充，在全国布局“圣鹿源天然滋补品”连锁专卖店（含专柜），全面推进圣鹿源市场布局、营运销售和品牌建设工作。

公司坚信“人是企业的第一资源”，始终把人力资源管理工作当作企业发展的第一要务来抓，高度重视管理、技术和营销三大核心人才队伍建设工作，并逐步为广大员工提供更广阔的事业发展机会、薪酬福利待遇和工作环境，大量的行业优秀人才加盟为公司未来资本上市和可持续发展奠定了坚实的人才保障。

展望未来，公司将逐步立足于“人才、资源、资金、品质、渠道、品牌”六大核心优势，以市场为导向，大力实施品牌战略，加强新产品研发和市场连锁营销业务拓展，并不断地提升内部规范化管理水平，力争通过3-5年时间将圣鹿源打造成为“中国鹿业第一品牌”，为社会奉献更优质、更安全的天然滋补品。

Inner Mongolia shengluyuan Biotechnology Co., Ltd. (formerly Inner Mongolia dashengluye) (hereinafter referred to as "the company") was founded in May 1996 in Baotou, Lucheng, China. It is a national high-tech industrial demonstration engineering enterprise, national high-tech enterprise, head unit of China deer industry association, the largest deer breeding and deer Product deep processing base in China, and the agricultural and animal husbandry industry in the autonomous region It is also a comprehensive growth company to be listed, integrating deer breeding and breeding, deer product deep processing, product research and development, chain operation and sales, modern agricultural tourism and featured catering. Over the years, the company has been closely associated with more than 10 research institutes (institutes) at home and abroad, taking the integrated development path of "production, learning and research", and has obtained many national invention patents such as "technology of extracting high-quality pilose antler by low-temperature ultrasonic cracking" and "preparation method of physiologically active polypeptide of deer placenta". It has successively cooperated with New Zealand, Australia, Canada, South Korea, Japan, the United States, Chile and Argentina Eight major deer producing countries in the world, including Ting, have established cooperation in science and technology trade. The company has passed ISO9001 international quality management system, national green food, national organic food and food quality and safety QS and other qualification certification. More than 120 products produced by the company, such as pilose antler element, pilose antler tea, pilose antler capsule, ultra micro freeze-dried powder, deer skin products, deer meat, deer wine, are favored by the majority of consumers. They have been awarded the Inner Mongolia famous brand products successively. The products are sold all over the country and exported to South Korea, Russia, New Zealand and other countries. The company has established the industrial breeding mode of "company + farmer + base". It has built three self bred deer breeding bases in Damao Banner, Saihantala and Jiuyuan District of Baotou City successively. The contracted breeding households are distributed in 8 League cities in the central and western regions of Inner Mongolia and the surrounding areas of Shanxi, Hebei, Shaanxi and Ningxia. It has developed more than 1062 cooperative breeding households, and the deer stock has exceeded 28000 Long, for the company's sustained and rapid development in the future to lay a solid foundation for the supply of raw materials. In the face of unprecedented market development opportunities, the company has put forward a "1 + n" chain marketing strategy, which takes "shengluyuan natural tonic" as the core, takes "1 + n" chain marketing mode as the traction, takes modern agricultural sightseeing, tourism, shopping and characteristic catering services as the supplement, and comprehensively promotes the shengluyuan market in the "shengluyuan natural tonic" chain stores (including counters) of the National Bureau Layout, operation, sales and brand building. The company firmly believes that "people are the first resource of the enterprise", always regards the human resource management as the first priority of the enterprise development, attaches great importance to the construction of three core talent teams of management, technology and marketing, and gradually provides a broader career development opportunity, salary and welfare treatment and working environment for the majority of employees, and a large number of excellent talents in the industry join in to provide the company with future resources This listing and sustainable development have laid a solid talent guarantee. Looking forward to the future, the company will gradually base on the six core advantages of "talents, resources, funds, quality, channels and brands", take the market as the guide, vigorously implement the brand strategy, strengthen new product research and development and market chain marketing business expansion, and constantly improve the internal standardized management level, and strive to build shengluyuan into the "No.1 brand of China deer industry" in 3-5 years To provide the society with better quality and safer natural tonics.

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