维他奶品牌怎么样 申请店铺

维他奶集团的首要使命，是透过为消费者提供营养丰富、优质美味的产品，促进消费者健康，致力提倡优质生活。我们不单是一家重视长远发展与创意的企业，亦是员工值得信赖的工作伙伴，及积极承担社会责任的企业公民。

香港维他奶国际集团有限公司成立于1940年，其所出品的维他奶品牌豆奶饮料在香港市场的同类饮料中占有率为第一位，是香港著名产品之一，维他奶集团现在于香港、美国、澳洲及中国大陆均设有厂房，生产超过240款不同类型、容量和包装的产品，行销世界各地。

深圳维他（光明）食品饮料有限公司（以下简称深圳维他）为香港维他奶国际集团有限公司与深圳市光明集团有限公司合资建立的中外合资企业，成立于一九九一年四月，投资总额2亿元人民币，年产值近5亿元人民币。产品系列从单一的拳头产品——维他奶豆奶系列——向产品多元化发展。先后推出茶类、牛奶类、果汁类等饮品，以满足不同消费者的需求。产品主要在华南地区、香港、澳门销售，现逐步向华中、西南、华北等其他地区拓展。公司自2005年以来，在新的领导团队的带领下，执行新的核心战略，生产经营和财务状况较之往年取得明显好转，业务蒸蒸日上。特别是内销业务，获得了价量同升的良好局面，实现了内销产品自公司成立以来第一次盈利，具有深圳维他奶发展史上划时代的意义，在维他国际的中国区战略实施上，具有里程碑的意义。

维他奶(上海)有限公司（以下简称维他奶上海）成立于1995年8月，是香港维他奶国际集团全资附属公司，总投资额为2.4亿港币，是一家大型的饮料专业生产企业。公司采用目前世界上最先进的利乐包及罐装生产设备，加上现代化的管理和严格的品质控制措施，保证了所生产的产品具有优良的品质，产品不但畅销华东市场，还返销至香港市场，产销量逐年稳步增长。
维他奶的故事：

维他奶的故事，应从1940年说起，一切源于一个伟大理念及一颗细小的豆。

「一颗细小的豆」所指的是四千多年来为中华民族提供蛋白质的主要来源─大豆，而「伟大理念」则是来自创办人罗桂祥博士，他以前所未有的创意，将这颗细小的豆研制出一款健康的豆奶饮料，令广大市民受益。维他奶」便由此诞生。当时，香港市民经历了世界大战，经济元气大伤，而这种营养丰富、蕴含高蛋白质而价钱相宜的豆奶制品，正好惠及普罗大众。最初，新鲜的「维他奶」是由送货员以脚踏车逐户派发，及后罗桂祥博士改以透过零售店铺销售「维他奶」；及至1950年，「维他奶」销量大幅上扬，维他奶集团更成立新厂房以满足市场需求。

1953年，我们引入高温消毒法，使「维他奶」毋须冷藏，销售网因此而进一步扩大，亦为集团的企业发展揭开革命性一页。

1975年，集团在香港率先推出纸包装饮品，并成为本地首家饮品生产商引进利乐保鲜包装技术，这种保鲜包装设备乃利用超高温处理(UHT)技术进行包装，，将产品包装在无菌的保鲜纸包内，确保饮品毋须冷藏亦可保存多月。

此时，「维他奶」已成为家传户晓的品牌，深入民心。到七十年代末及八十年代初，集团更进一步，致力拓展国际市场。

今日，「维他奶」品牌的足迹，已跨出香港，集团旗下产品于全球逾40个海外市场发售，包括美国、加拿大、中国大陆、欧洲、巴布亚新畿内亚、澳洲、新西兰、东南亚、危地马拉、千里达及委内瑞拉。

此外，维他奶国际集团有限公司(0345.HK)在香港联合交易所上市，并于香港、中国大陆、澳洲、美国及新加坡设有厂房。作为积极求进的跨国企业，我们会贯彻追求卓越与创新精神，为全球市场提供优质产品。

Vitasoy group's primary mission is to promote consumers' health and quality life by providing consumers with nutritious, high-quality and delicious products. We are not only an enterprise that attaches great importance to long-term development and creativity, but also a reliable working partner of employees and a corporate citizen who actively undertakes social responsibility. Hong Kong Vita milk International Group Co., Ltd. was founded in 1940. Its Vita milk brand bean milk beverage occupies the first place in the Hong Kong market. It is one of Hong Kong's famous products. Vita milk group now has factories in Hong Kong, the United States, Australia and Mainland China, producing more than 240 products of different types, capacities and packages, which are sold all over the world. Shenzhen Vita (bright) food and Beverage Co., Ltd. (hereinafter referred to as Shenzhen Vita) is a Sino foreign joint venture established by Hong Kong Vita milk International Group Co., Ltd. and Shenzhen bright group Co., Ltd. It was founded in April 1991 with a total investment of 200 million yuan and an annual output value of nearly 500 million yuan. Product range from a single fist product - Vitasoy milk series - to product diversification. Successively launched tea, milk, fruit juice and other drinks to meet the needs of different consumers. The products are mainly sold in South China, Hong Kong and Macao, and now they are gradually expanded to other regions such as central China, Southwest China and North China. Since 2005, under the leadership of the new leadership team, the company has implemented the new core strategy, and its production, operation and financial situation have improved significantly compared with the previous years. Its business is booming. In particular, the domestic sales business has achieved a good situation in which the price and volume of domestic products have risen together, and achieved the first profit since the establishment of the company. It has epoch-making significance in the development history of Shenzhen Vitasoy milk, and milestone significance in the implementation of Vitasoy International's China strategy. Vitasoy (Shanghai) Co., Ltd. (hereinafter referred to as Vitasoy Shanghai) was established in August 1995. It is a wholly-owned subsidiary of Hong Kong Vitasoy International Group, with a total investment of 240 million Hong Kong dollars. It is a large-scale professional beverage manufacturer. The company adopts the most advanced Tetra Pak and canned production equipment in the world, plus modern management and strict quality control measures, to ensure that the products produced have excellent quality. The products not only sell well in the East China market, but also sell back to the Hong Kong market. The production and sales volume increases steadily year by year. The story of Vitasoy: the story of Vitasoy should be told in 1940. It all comes from a great idea and a small bean. "A small bean" refers to the main source of protein for the Chinese nation for more than 4000 years. The "great idea" comes from the founder, Dr. Luo Guixiang. With unprecedented creativity, he developed a healthy soybean milk drink from this small bean, which benefits the general public. Vitasoy was born. At that time, Hong Kong people experienced world war and their economic vitality was greatly damaged. This nutritious, high protein and affordable soymilk product just benefited the general public. At first, the fresh Vitasoy milk was distributed by the delivery man by bicycle, and later Dr. Luo Guixiang changed to sell Vitasoy milk through retail stores. By 1950, the sales volume of Vitasoy milk increased significantly, and Vitasoy group established a new factory to meet the market demand. In 1953, we introduced the high-temperature disinfection method, so that "Vitasoy milk" does not need to be refrigerated. As a result, the sales network was further expanded, which also opened a revolutionary page for the development of the group's enterprises. In 1975, the group took the lead in launching paper packaging drinks in Hong Kong, and became the first local beverage manufacturer to introduce Tetra Pak fresh-keeping packaging technology. This fresh-keeping packaging equipment uses ultra-high temperature treatment (UHT) technology to package products in sterile fresh-keeping paper packages, ensuring that drinks can be preserved for many months without refrigeration. At this time, "Vitasoy" has become a well-known brand and deeply popular. By the end of the 1970s and the beginning of the 1980s, the group was further committed to expanding the international market. Today, Vitasoy's brand footprint has crossed Hong Kong. Its products are sold in more than 40 overseas markets around the world, including the United States, Canada, mainland China, Europe, Papua New Guinea, Australia, New Zealand, Southeast Asia, Guatemala, Trinidad and Venezuela. In addition, Vitasoy International Group Co., Ltd. (0345. HK) is listed on the stock exchange of Hong Kong and has plants in Hong Kong, mainland China, Australia, the United States and Singapore. As an active multinational enterprise, we will implement the spirit of excellence and innovation, and provide high-quality products for the global market.

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