东风锐骐品牌怎么样 申请店铺

郑州日产汽车有限公司成立于1993年3月，是中日合资整车制造企业，2004年10月，重组进入东风体系。目前是国家高新技术企业、国家认定企业技术中心，2011年度河南省省长质量奖获得者。拥有员工总数4000余人。企业定位为东风、日产双品牌LCV产品的主要发展基地，长期致力于轻型商用车的专业化和细分市场的高端化。

郑州日产拥有从产品研发、供应链管理、生产制造到营销服务全价值链的业务流程。按照双品牌发展战略，郑州日产目前共有NISSAN、东风两个品牌、五大序列、八大车型，其中NISSAN品牌包括NISSANPICKUP、帕拉丁SUV、凯普斯达高端轻卡及CDV车型NV200，东风品牌包括锐骐皮卡及其多功能车、奥丁SUV、御轩MPV、帅客高级紧凑商务车，是国内LCV产品覆盖最全的企业之一。

郑州日产还拥有日产汽车公司两大高端车型的销售权：NISSAN全进口高端商务车碧莲（NISSANCIVILIAN），NISSAN最纯正硬派越野车型—途乐第六代原装进口车。郑州日产自2004年起，在营销体系中全面推行NISSANNSSW（日产销售服务方式），N-NAM（日产竞争优势图）等工作方式，在服务网站中导入N-SAP（日产接待管理标准），N-NEP（日产维修技术方法）等培训管理模式。目前，郑州日产拥有一级经销商（4S专营店、展厅等）约300家，二级经销商约700家，特约维修站约500家，形成了集整车销售、配件销售、信息反馈、售后服务为一体的、行之有效的销售服务网络。

郑州日产以优质的产品质量赢得了行业客户的充分信赖，在长期实践与探索中建立了多项行业车标准，通过为客户提供个性化产品改装，满足行业客户多样性需求，开辟了富有竞争优势的特装车事业。产品已深入公安、电力、通讯、医疗等各个行业，年改装及销售能力愈万台，逐步确立了在部分专用车领域的标杆地位和改装车领域的领先优势。

郑州日产首批（河南首家）通过国家按新规范审查的"新能源汽车生产资质"审核；自主品牌的锐骐、奥丁等四款纯电动汽车率先取得了国家电动汽车产品公告，并列入工信部《节能与新能源汽车示范推广应用工程推荐车型目录》。2009年被认定为省级新能源轻型汽车工程实验室和院士工作站，纯电动汽车开发研制能力在同行业处于领先地位。拥有国内先进的电动车远程监控系统，可实时监控用户的车辆使用状况。

郑州日产的海外事业近几年蓬勃发展，目前已形成了以非洲、中南美洲、东南亚为重点，东欧、大洋洲为补充的六大目标市场，拥有海外网络35个。

Zhengzhou Nissan Automobile Co., Ltd., founded in March 1993, is a Sino Japanese joint venture vehicle manufacturing enterprise. In October 2004, it was reorganized into Dongfeng system. At present, it is the national high-tech enterprise, national recognized enterprise technology center, and the winner of 2011 Henan provincial governor quality award. It has more than 4000 employees. The company is positioned as the main development base of Dongfeng and Nissan double brand LCV products, and has long been committed to the specialization of light commercial vehicles and the high-end segment of the market. Zhengzhou Nissan has the whole value chain business process from product research and development, supply chain management, production and manufacturing to marketing services. According to the double brand development strategy, Zhengzhou Nissan currently has Nissan and Dongfeng brands, five series and eight models, among which Nissan brands include nissanpickup, Paladin SUV, kempsda high-end light truck and CDV model nv200, Dongfeng brands include Ruiqi pickup and its multi-functional vehicle, Odin SUV, Yuxuan MPV and Shuaike advanced compact business vehicle, which are the most comprehensive LCV products in China One of the enterprises. Zhengzhou Nissan also has the sales rights of two high-end models of Nissan Automobile Company: Nissan fully imported high-end business vehicle (nissancilian), and the most pure and hard-working off-road model of Nissan, Tule sixth generation original imported vehicle. Since 2004, Zhengzhou Nissan has fully implemented nissannsw (Nissan sales service mode), n-nam (Nissan competitive advantage map) and other working methods in the marketing system, and introduced n-sap (Nissan reception management standard), n-nep (Nissan maintenance technology method) and other training management modes in the service website. At present, Zhengzhou Nissan has about 300 first-class dealers (4S stores, exhibition halls, etc.), 700 second-class dealers, and about 500 special maintenance stations, forming an effective sales service network integrating vehicle sales, parts sales, information feedback and after-sales service. Zhengzhou Nissan has won the full trust of industry customers with high-quality product quality. In the long-term practice and exploration, it has established a number of industry vehicle standards. By providing customers with personalized product modifications, it has met the diverse needs of industry customers and opened up a special loading business with competitive advantages. The products have been in-depth public security, electric power, communication, medical and other industries, with an annual refitting and sales capacity of more than 10000 units, and gradually established the benchmark position in some special vehicle fields and the leading advantages in Refitting Vehicle fields. The first batch of Zhengzhou Nissan (the first one in Henan Province) passed the "new energy vehicle production qualification" review by the state in accordance with the new specifications; four pure electric vehicles, such as Ruiqi and Odin, with their own brands, took the lead in obtaining the national electric vehicle product announcement and were listed in the recommended model catalog of energy saving and new energy vehicle demonstration and application project by the Ministry of industry and information technology. In 2009, it was recognized as the provincial new energy light vehicle engineering laboratory and academician workstation. The development and research capacity of pure electric vehicle is in the leading position in the same industry. With the domestic advanced electric vehicle remote monitoring system, it can monitor the user's vehicle use status in real time. In recent years, Nissan's overseas business has been booming. At present, it has formed six target markets with Africa, central and South America, Southeast Asia as the focus, Eastern Europe and Oceania as the supplement, with 35 overseas networks.

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