蒙古王品牌怎么样 申请店铺
始于1921年,内蒙古著名商标,知名白酒品牌,其以糯红高粱为主要原料,搭配玉米/大米/小麦/糯米的黄金配比调制出来的美酒
内蒙古蒙古王实业股份有限公司地处科尔沁草原通辽市,始建于1921年,史称“东泰隆•西烧锅”,1951年更名为“地方国营通辽市制酒厂”,1994年改制为“通辽市辽河酒业有限公司”,1996年变更为“内蒙古蒙古王酒业有限公司”,2008年内蒙古蒙古王酒业有限公司引进战略投资者组建“内蒙古蒙古王实业股份有限公司”。多年来,公司坚持“勇于参与竞争,不断超越自我”的企业精神,创造了显著的经济效益和社会效益,为民族地区经济发展做出了突出的贡献。
为把“蒙古王”这一民族品牌做大做强,实现企业长远可持续发展,公司制定了多元化、集团化、证券化的远景发展目标。2009年11月,公司投资近亿元,占地235亩,完成新厂区迁址一期工程建设,建成年生产白酒15000吨的制酒车间、灌装车间、标准化仓储物流库区、蒙古王酒文化博物馆、综合办公楼等配套设施。2012年7月,占地约400亩,包括2万吨酒库、50万件成品库、8000吨/年五粮酿酒车间及配套粮仓、制曲等配套设施的新厂区二期工程开始施工建设,并于2013年11月建成投产。2014年下半年,新厂区三期工程动工,包括2014年建成并投入使用的:20吨锅炉房扩建、纸箱车间、制曲车间,及2015年开工建设的:芝麻香型酿酒车间、清香型酿酒车间、仓储库区、酒文化博览体验馆扩建等项目,其中芝麻香型酿酒车间当年建成并投产。
蒙古王酒以科尔沁冲积平原优质糯红高粱为主要原料,精选玉米,搭配大米、小麦、糯米,恪守五粮黄金配比;酿酒之水源自草原深层优质地下水;秉承800年蒙古王族“槽坊”秘酿工艺,经陈年老窖池发酵和酿酒名师精心调制,以自治区级企业技术中心和完善的生产与检验设备为依托,所得之酒窖香幽雅、绵柔醇厚、余味悠长。
蒙古民族有着悠久和辉煌的历史,广袤的大草原有着她独特的民俗风尚。蒙古王酒作为传承和弘扬这一文化的载体,正是以此为根基,深度挖掘,高度提炼,形成了藏品系列、黄金家族系列、天赐系列、尊品系列、经典系列及延伸品牌等六个产品系列。
Started in 1921, Inner Mongolia Mongolia King Industry Co., Ltd., a famous trademark and liquor brand in Inner Mongolia, is located in Tongliao City, Horqin grassland. It was founded in 1921, and was renamed "Tongliao local state-owned distillery" in 1951 In 1994, it was restructured as "Tongliao Liaohe liquor industry Co., Ltd." in 1996, it was changed as "Inner Mongolia Mongolia King liquor industry Co., Ltd." in 2008, Inner Mongolia King liquor industry Co., Ltd. introduced strategic investors to establish "Inner Mongolia King liquor industry Co., Ltd.". Over the years, the company adheres to the enterprise spirit of "dare to participate in the competition and constantly surpass itself", creating remarkable economic and social benefits and making outstanding contributions to the economic development of ethnic areas. In order to make the national brand of "king of Mongolia" bigger and stronger and realize the long-term sustainable development of the enterprise, the company has formulated the long-term development goals of diversification, collectivization and securitization. In November 2009, the company invested nearly 100 million yuan, covering an area of 235 mu, completed the first phase of the relocation project of the new plant area, and built 15000 tons of liquor making workshop, filling workshop, standardized storage and logistics reservoir area, Mongolian King liquor culture museum, comprehensive office building and other supporting facilities. In July 2012, the second phase of the new plant area, covering an area of about 400 mu, including 20000 tons of wine warehouse, 500000 pieces of finished products warehouse, 8000 tons / year five grain brewing workshop, supporting granary, starter making and other supporting facilities, began construction, and was completed and put into operation in November 2013. In the second half of 2014, the construction of the third phase of the new plant area started, including the expansion of 20 ton boiler house, carton workshop and starter making workshop completed and put into use in 2014, and the expansion of sesame flavor type winemaking workshop, fragrance type winemaking workshop, storage area, wine culture exhibition and inspection hall started in 2015, among which sesame flavor type winemaking workshop was completed and put into operation in the same year. The main raw materials of Mongolian King liquor are high-quality glutinous Red Sorghum in Horqin alluvial plain, selected corn, matched with rice, wheat and glutinous rice, strictly abiding by the golden ratio of five grains; the source of liquor is from the deep and high-quality groundwater in the grassland; adhering to the secret brewing technology of "Chafang" of the Mongolian king in 800 years, carefully prepared by the aged old cellar fermentation and liquor making masters, and with the technical center of the autonomous region level enterprises and perfect health Relying on the production and inspection equipment, the wine cellar is fragrant and elegant, soft and mellow, with long aftertaste. The Mongolian nation has a long and glorious history, and the vast prairie has its unique folk customs. As the carrier of inheriting and carrying forward this culture, Mongolian king wine is based on it, which is deeply excavated and highly refined, forming six product series, including collection series, gold family series, gift series, noble series, classic series and extended brand.
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