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Tianjin Rongcheng Xiangtai Investment Holding Group Co., Ltd. (hereinafter referred to as Rongcheng group) is one of the large private key enterprises in Tianjin. Headquartered in Binhai New Area, Tianjin, the group now employs more than 8000 people. Since 2001, Rongcheng group has achieved sales revenue of 455.9 billion yuan, profits and taxes of 14.9 billion yuan, social contribution of 19.2 billion yuan and social public welfare investment of 490 million yuan. With the advent of the global financial crisis in 2008, which directly impacted the real economy, the steel manufacturing industry is particularly prominent, and the contradiction between supply and demand is increasingly prominent. The global steel industry is facing the dilemma of serious overcapacity, weak demand and tense trade situation, and structural adjustment problems need to be solved urgently. Based on the bottleneck encountered in operation, combined with policy orientation, social phenomenon and market demand, Rongcheng group has made strategic adjustment, relying on industrial gene, industry finance interaction as strategy, resource integration as core, interconnection as purpose, and continuous innovation of customer value. In the past ten years, from manufacturing to creating intelligent manufacturing, it has realized the B2B2C mode from metal to finance, from single industry to diversified development, and the organic combination of steel hard power and cultural soft power. It has constructed the pattern of one body and two wings, realized the layout of Internet finance from one industry and multiple fields to multiple industries, and created the industrial interconnection with the characteristics of prosperity New business form of online finance. Rongcheng group's iron and steel industry has an annual production capacity of 5 million tons of iron, steel and steel, forming four major product series of pipe (Billet), belt (steel), wire (material) and bar (material), covering hundreds of specifications such as general steel and special steel. The main business of iron and steel implements the important deployment of "three removal, one reduction and one compensation", takes the supply side reform as the main line, takes multiple measures to reduce costs and make efforts to make up for shortcomings, and completes "addition, subtraction, multiplication and division" around the integration of production and city. The proportion of high-quality steel and variety steel with relatively high added value rises to 50%. Some products have successfully entered the fields of automobile, high-speed rail, marine engineering, military industry, etc., and are included in the name of military suppliers Single. At the same time, we will further promote environmental governance, energy conservation, emission reduction and circular economy, realize green development through intelligent construction, and improve the comprehensive competitiveness of the main steel industry. Build a modern iron and steel manufacturing industry in harmony with the city, actively respond to the strategy of "made in China 2025", accelerate the upgrading of intelligent manufacturing and green manufacturing, promote the integration of informatization and industrialization, and build a model for intelligent upgrading of metallurgical enterprises. Rongcheng Internet financial sector highlights the integration of production and finance, and promotes the "real economy + Internet plus finance" business model, creating "Internet plus" industrial clusters, and realizing the new industry internet financial format, and promoting financial services such as financial management, financial leasing, factoring, financial services, asset management, commodity trading and other financial platforms in the coastal business, in terms of business development, product development, and Breakthroughs have been made in model innovation and connectivity. Among them, Rongbao payment achieved a transaction scale of 320 billion yuan in the first three quarters of 2017. Among more than 200 payment companies in the country, the transaction scale and profitability are in the forefront of the industry. Lay a solid foundation for platform branding. Cultural industry is one of the important directions of the group's transformation and upgrading strategy. As the leading investor of international culture and health care, tyyue international leads the relevant investment of Rongcheng group's culture and health sector. As the core brand of the development of cultural industry, time memory has been focusing on the promotion of Chinese excellent traditional culture and the inheritance, protection and innovation of global intangible cultural heritage since its establishment; taking "life, life and ecology" as the development core, building a harmonious coexistence between human and nature; taking the time memory platform as the carrier, building a service system and investment system, bringing together China and the world Based on the intangible cultural heritage of 5000 years in China, we will explore, protect, innovate, provide multi-dimensional and multi-level cultural industry investment, financing and cultural development related supporting services for traditional cultural industry and inheritors, and promote traditional culture and science It also explores the international promotion mode of cross-cultural communication of traditional Chinese brands. On December 26, 2013, the cultural project "era memory Memorial Hall" under the era memory brand was officially opened, which "pursues the era memory and inherits the spirit of the era". As the presenter of the era dream, the museum has received nearly 400000 tourists in more than three years since its opening. At present, it has become an important patriotism education base in Beijing, Tianjin and Hebei. Based on this, it will continue to promote the construction of era memory At the same time, we will promote the development of innovative and creative culture, guide innovation, creativity, entrepreneurship, and create the "four creative spaces" of the times. We will build an operation mode of "integration of ancient and modern, integration of eastern and Western cultures, and interaction of industry and finance" with products as the core, so as to realize the integration of steel and iron hard strength and cultural soft strength, and lead a positive way of life Lead a healthy consumption mode. Rongcheng health sector implements the health China 2030 plan and actively responds to the national poverty alleviation policy. It advocates the concept of "the integration of body and mind". Focusing on the six dimensions of "body, mind and spirit" health and "life, life and ecology", it has opened up four health fields of "food, nutrition, therapy and cultivation" to help realize the "healthy China" and the Centennial dream of human health. At present, with the support of "five bases" in China and international health green resources such as Russia and Canada, based on "xiangqingtang" traditional Chinese medicine planting, deep processing and traditional Chinese medicine treatment, and based on "assured purchase" e-commerce platform, the health sector has a good momentum of development. We have successfully launched a series of brands, such as "Amir", "north latitude 45", "xiaoqinmi", and steadily improved the market awareness of our products. Adhering to the combination of poverty alleviation and wisdom, we have carried out poverty alleviation activities in Heilongjiang, Shandong, Gansu and other provinces and regions, and achieved good social effects. To enter the new era, we should adhere to the strategy to guide new ideas, innovation to lead the new era, culture to lead the new journey, and talent to create new brilliance. Adhere to the concept of "family culture and water", use the word "true" as a person, use the word "sincere" to deal with affairs, manage the family by virtue, innovate forever, and stick to it all the way. In the new era, the Rongcheng people will adhere to the principle of "taking life with the spirit of Long March, polishing life with the spirit of craftsman, shaping life with a strong spirit". Taking the east wind of the 19th national congress, they will not forget their original mind, remember their mission, keep pace with the times, forge ahead, and contribute to the realization of the charm of China.

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