JUNLEBAO君乐宝品牌怎么样 申请店铺

我要投票 JUNLEBAO君乐宝在酸奶行业中的票数:26 更新时间:2024-11-22
JUNLEBAO君乐宝是哪个国家的品牌?「JUNLEBAO君乐宝」是 石家庄君乐宝乳业有限公司 旗下著名品牌。该品牌发源于河北省石家庄市,由创始人魏立华在2000-04-21期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。
JUNLEBAO君乐宝怎么样

石家庄君乐宝乳业有限公司成立于1995年,是河北省最大的乳制品加工企业,是农业产业化国家重点龙头企业、国家高新技术企业、国家乳品研发技术分中心。公司现有员工5800人,在石家庄、保定等地建有十个生产工厂,主要经营酸牛奶、低温乳酸菌饮料、纯牛奶、花色奶、乳饮料、乳粉等50多个品项。2013年完成销售收入36亿元,销售增长率高于行业平均增速一倍以上,上缴税金2.3亿元。低温酸牛奶、乳酸菌饮料市占率居全国第四位。

君乐宝建有完善的质量管理体系。公司通过了IS09001质量管理体系、IS014001环境管理体系认证和ISO22000食品安全认证体系及诚信体系认证。自主研发的“乳制品生产企业电子追溯系统”初步实现了从原料到成品、从成品到原料的双向溯源功能。投资近3亿元的永盛高档酸奶生产线,实现了从收奶、杀菌、发酵、灌装、CIP清洗等全过程的自动化、程序化控制,整个车间按照国家药品GMP的要求进行净化设计,有效保证了环境卫生和产品质量,工艺技术在国内居领先地位。

君乐宝把奶源管理作为生产的第一道工序。公司合作的300余家牧场和养殖小区,规模化养殖比例、机械化挤奶比例均达100%,公司派驻人员24小时驻站,对奶牛饲养、卫生防疫、科学挤奶、奶厅卫生、原奶检验等实施全程监管,使生鲜乳质量得到可靠保障。

公司十分重视技术创新。君乐宝乳业每年研发投入占销售额的5%以上。君乐宝乳业技术中心先后完成创新项目150多项。率先开发了红枣、沙棘酸奶等系列养生产品,开创了国内养生酸奶的先河;开发出国内首款功能性活性乳酸菌饮料——“每日活菌”;自主研发的“酪爵庄园”欧式酸奶酪是我国首次开发的新鲜奶酪产品,与自主研发的斯浓布丁两款产品,均在有食品界“奥斯卡”之称的SIALChina国际食品与饮料展览会上被授予“最佳特别奖”。

作为国家级、省级农业产业化重点龙头企业,君乐宝不仅追求企业自身发展,更注重与上下游产业协调发展,带动了奶牛养殖、饲草饲料、交通运输、包装装潢等10多个相关产业的发展,使农牧养殖业形成良性循环,超过十万农民增收致富,产生了显著的经济效益和社会效益。尤其与广大奶农建立了长期、稳定、双赢的合作关系。

面向未来,君乐宝将增加高端产品比例,进军婴幼儿乳粉领域,增强企业盈利能力。加强品牌建设,打造营养健康的专业乳品品牌形象。强化奶源深度管理,确保原奶质量安全,保持全国低温发酵乳行业领先地位,成为“中国营养健康乳制品领先者”。

Founded in 1995, Shijiazhuang JUNLEBAO Dairy Co., Ltd. is the largest dairy processing enterprise in Hebei Province, the national key leading enterprise of agricultural industrialization, the national high-tech enterprise and the national dairy research and development technology sub center. The company has 5800 employees and 10 production plants in Shijiazhuang, Baoding and other places, mainly engaged in more than 50 products such as sour milk, low-temperature lactobacillus beverage, pure milk, colored milk, milk beverage and milk powder. In 2013, the sales revenue was 3.6 billion yuan, the sales growth rate was more than double the average growth rate of the industry, and the tax paid was 230 million yuan. Low temperature yoghurt and lactobacillus beverage occupy the fourth place in China. JUNLEBAO has a perfect quality management system. The company has passed IS09001 quality management system, IS014001 environmental management system certification, ISO22000 food safety certification system and integrity system certification. The self-developed "electronic traceability system for dairy production enterprises" initially realizes the two-way traceability function from raw materials to finished products and from finished products to raw materials. The Yongsheng high-grade yoghurt production line with an investment of nearly 300 million yuan has realized the automation and procedural control of the whole process from milk collection, sterilization, fermentation, filling, CIP cleaning, etc. the whole workshop has been designed for purification according to the requirements of the national GMP, effectively ensuring the environmental health and product quality, and the process technology is in the leading position in China. JUNLEBAO regards milk source management as the first process of production. The company cooperates with more than 300 pastures and breeding communities, and the proportion of large-scale breeding and mechanized milking reaches 100%. The company sends personnel to stay in the station for 24 hours, to supervise the whole process of cow feeding, health and epidemic prevention, scientific milking, dairy hall sanitation, raw milk inspection, etc., so as to ensure the quality of fresh milk. The company attaches great importance to technological innovation. The annual R & D investment of JUNLEBAO dairy accounts for more than 5% of the sales. JUNLEBAO dairy technology center has completed more than 150 innovative projects. Taking the lead in the development of a series of health care products such as red dates and seabuckthorn yoghourt, it has pioneered the domestic health care yoghourt, and developed the first functional active lactobacillus beverage in China - "daily living bacteria"; The European style yoghurt developed independently by "casejue Manor" is the fresh cheese product developed for the first time in China, and the two products independently developed by sten pudding are both awarded the "best special award" at sialchina international food and Beverage Exhibition, which is known as the "Oscar" in the food industry. As a national and provincial key leading enterprise of agricultural industrialization, JUNLEBAO not only pursues its own development, but also focuses on coordinated development with upstream and downstream industries, It has driven the development of more than 10 related industries, such as cow breeding, forage feed, transportation, packaging and decoration, and made the farming and animal husbandry industry form a virtuous circle. More than 100000 farmers have increased their income and become rich, which has produced significant economic and social benefits. Especially with the majority of dairy farmers to establish a long-term, stable, win-win cooperation. Facing the future, JUNLEBAO will increase the proportion of high-end products, march into the field of infant milk powder, and enhance the profitability of the enterprise. Strengthen the brand construction and create a professional brand image of nutritious and healthy dairy products. We will strengthen the in-depth management of milk sources, ensure the quality and safety of raw milk, maintain the leading position of low-temperature fermented milk industry in China, and become the "leader of nutrition and health dairy products in China".

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