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Hengli food, founded in the 1980s, has become a diversified industrial group integrating R & D, production, sales, international trade and logistics after more than 20 years of steady development. It is one of the larger and more professional children's food manufacturers in China. The company specializes in the production of gel fudge, gum, milk sugar and other products. The first phase of Hengli food science and Technology Park covers an area of 40000 square meters. It introduces the world's best Bosch milk sugar production line and Baker Perkins lollipop production line. Under the parent brand "xiongzai", it has sub brands such as "Q in love with time", "phenanthrene bears are not allowed" and "playful candy". The company's distribution network covers all provinces, cities, autonomous regions, Hong Kong, Macao, Taiwan, Southeast Asia, the Middle East and other regions. In 2013, it cooperated with xiongzai Animation Co., Ltd. to create the first 3D animation in China's food industry. "Cub" is released nationwide, including CCTV, five cartoon satellite TV and more than 150 provincial and municipal TV media. The animation of "cub" is bundled with product advertising films, highlighting multi platform coverage, combination of software and hardware, in-depth communication, and setting off a hot trend of brand building. Focus on creating a "three-dimensional animation marketing model", and promote the development of "bear" brand into a new star of Chinese candy brand. The company takes specialization as its business strategy and systematization as its management concept. Based on high quality products, implement brand strategy. The company will continue to develop along the path of specialization and internationalization, focusing on becoming a benchmark food manufacturing enterprise to promote industry development and create business value.

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