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2006年，罗兰诞生在世界家具之都—广东佛山，致力于木门、衣柜、墙板的研发、生产和营销。罗兰拥有木门、衣柜2个现代化工厂，建筑面积3万平方米，在国内拥有200多个城市代理商。凭借“德式品质”，罗兰成为上海世博会德国馆合作伙伴，挑战了德国人的品质挑剔!中央电视台在“中国新闻”频道以“中德企业环保合作”为题报道罗兰，给予高度赞誉;做为洛阳克里斯汀五星级酒店合作伙伴，罗兰获得中国建筑工程质量的奥斯卡—鲁班奖。罗兰具有国际视野的设计灵魂，时刻同步意大利高端潮流以及中国的本土化创新。凭借“意式设计”，罗兰成为中国最有设计品位的家居品牌。

罗兰的品牌价值观：

时尚品味，源于“创新设计”

罗兰的设计追求之路，一直在自觉求解企业品牌和价值链的成长之道。罗兰拥有国际视野的设计团队，时刻领欧洲高端潮流以及中国的本土化创新，将极简主义、英伦新贵族时尚与高技派进行有机结合,追求设计创新。罗兰产品富有深刻的文化内涵和鲜明的艺术气质，成为家居领域的风向标。

在罗兰的世界中可以寻找到生活的品质，细节，内敛的奢华，艺术与生活相合的美感。在罗兰带来的优雅意境中，无论是木门，还是衣柜，都参悟着对生活诗意的体验，将美学境界与木作科技地结合在一起，无限接近自然的静谧，让人彻底摆脱尘世的喧嚣。

至高水准，源于“核心技术”

"每一件罗兰的产品都展现那个时代的最高水准"，这是罗兰恒久不变的企业精神。在这一精神的指引下，罗兰以领先行业的研发技术，精益求精的制造工艺，打造出精湛设计和性能结合的产品。

领先同行的先进高科技，保证了罗兰每一扇木门、每一个衣柜都不同寻常、品质非凡。高科技是罗兰产品性能的核心，是罗兰产品精湛设计的保障。只有经历过时间验证的高科技才能够进入生活的创新领域，只有回归人性的高科技才能够让生活艺术化。

以人为本，源于“性能”

罗兰产品的性能因人们的需求而产生，闪烁着创新的光芒。从罗兰第一扇木门的诞生，到如今形形色色的衣柜等各类产品，无不以人们对生活的期待为依据。罗兰力求以性能为人们的未来负责，为艺术添加生活的内涵。

让我们抚摸木门表面的肌理吧，你会感受到北美森林的盎然气息;每一次开启衣柜的瞬间，阻尼系统会让你怦然心动!

优良品质，源于“精益制造”

精良的制造系统和严格的质量保证体系，保证了罗兰产品的柔性共线和高品质。罗兰现有木门、移门、衣柜、衣帽间、书架、床六个模块的制造系统，拥有大批高水平的工程师、工艺师、高级技工和优秀管理人才，了多项产品加工工艺，使罗兰的制造体系在市场竞争中始终保持领先优势。

为了保证产品质量的领先，罗兰建立了完善的ISO9001质量保证体系，坚持“以标准流程操作，用正确数据说话”的原则进行全面质量管理。罗兰实物质量评定标准以“顾客期望”及“高于标准”为设定准则。

管理，源于“文化基因”

以天然“现代基因”成长的罗兰，经过6年的发展和积淀，培育和锻造出了独具罗兰特色的企业文化，成为了推动罗兰持续变革与创新的基因，培植了罗兰追求的企业人格。罗兰守护着自己的价值观，让人文之树长青。

罗兰的文化基因，以及罗兰对“合作秩序”有着高度的认识和寻求，建立了现代企业治理机制。罗兰对“价值领先”核心理念的坚定不移，使罗兰得以制度领先而领跑于行业;共同的文化和一致的追求，使罗兰成为罗兰人共同奋斗的平台，构建了一支富有创新动力的团队。

绿色环保，源于“社会责任”

“尊重”是罗兰的核心价值之一。我们努力地通过向顾客提供优秀的设计，高品质的物有所值的产品来实现这一价值。罗兰的产品必须由有着良好的工作环境的原材料供应商生产，并且他们致力于环境保护。

在罗兰，我们与一些战略伙伴合作，因为我们相信这是担起社会责任和环境保护的最好方式。所有罗兰的原材料供应商必须确保是在严格准则下生产出来的。

概括地说，我们的目标是生产对环境危害最小化的产品。我们致力于在生产过程和送货过程中改善环境，因此让品牌的影响力世界的每一个角落留下足迹。

领先市场，源于“感动客户”

产品的市场优势，必须转化为客户的心智认知。自2006年开始销售第一扇木门，到2007年研发的第一个衣柜，罗兰始终以超前的品牌意识，明确了罗兰品牌的营销思路，打造高效的营销保障链和市场反应链，巩固罗兰与代理商之间长期可信赖的双赢伙伴关系。

罗兰诚信经营，在消费者心智中建立认知并守护罗兰品牌声誉。罗兰服务体系已遍布各地，到2009年，罗兰形成了基于互联网商务平台的销售服务体系。高附加值的品牌，全方位的人性化服务，使罗兰不仅成为家居产品的提供商，更是周到细致的服务商。

In 2006, Roland was born in Foshan, Guangdong, the furniture capital of the world. It is committed to the research and development, production and marketing of wooden doors, wardrobes and wallboards. Roland has two modern chemical plants, wooden doors and wardrobes, with a building area of 30000 square meters, and more than 200 city agents in China. By virtue of "German quality", Roland has become a partner of the German Pavilion of Shanghai World Expo, challenging the German's quality pickiness! CCTV reported Roland on the topic of "Sino German enterprise environmental protection cooperation" on "China News" channel, and highly praised him; as a partner of Christine's five-star hotel in Luoyang, Roland won the Oscar Luban Award for China's construction engineering quality. Roland has the design soul of international vision, keeping pace with the high-end trend of Italy and the localized innovation of China. With "Italian design", Roland has become the most design grade household brand in China. Roland's brand values: fashion taste, originated from Roland's design pursuit of "innovative design", has been consciously solving the growth path of corporate brand and value chain. Roland has an international vision of the design team, always leading the European high-end trend and China's localization innovation, combining minimalism, British New aristocratic fashion and high-tech school organically, pursuing design innovation. Roland products are rich in profound cultural connotation and distinctive artistic temperament, and become a vane in the field of home furnishings. In Roland's world, we can find the quality of life, details, introverted luxury, the beauty of art and life. In the elegant artistic conception brought by Roland, no matter the wooden door or the wardrobe, they are all experiencing the poetic life, combining the aesthetic realm with the woodwork technology, infinitely close to the natural tranquility, so that people can completely get rid of the noise of the world. The highest level comes from "core technology" and "every product of Roland shows the highest level of that era". This is Roland's constant corporate spirit. Under the guidance of this spirit, Roland has created a product with exquisite design and performance by leading industry R & D technology and improving manufacturing technology. The advanced high technology of leading peers ensures that every wooden door and wardrobe of Roland is unusual and of extraordinary quality. High technology is the core of Roland's product performance and the guarantee of its exquisite design. Only the high-tech that has experienced time verification can enter the innovation field of life, and only the high-tech that returns to human nature can make life artistic. People oriented, from the "performance" Roland product performance due to people's needs, flashing the light of innovation. From the birth of Roland's first wooden door to today's various products such as wardrobe, all are based on people's expectation of life. Roland strives to be responsible for people's future with performance and add life connotation to art. Let's touch the texture of the wooden door surface, you will feel the full breath of North American forest; every time you open the wardrobe, the damping system will make you excited! The excellent quality comes from the excellent manufacturing system of "lean manufacturing" and the strict quality assurance system, which ensures the flexibility and high quality of Roland products. Roland has a manufacturing system of six modules, namely wooden door, sliding door, wardrobe, cloakroom, bookshelf and bed. It has a large number of high-level engineers, technologists, senior technicians and excellent management talents. It has a number of product processing technologies, which makes Roland's manufacturing system always maintain a leading position in the market competition. In order to ensure the leading product quality, Roland has established a perfect ISO9001 quality assurance system, and adheres to the principle of "standard process operation, speaking with correct data" for overall quality management. Roland physical quality evaluation standard takes "customer expectation" and "higher than the standard" as the setting criteria. Management, originated from "cultural gene" and growing up with natural "modern gene", has cultivated and forged a unique corporate culture with Roland characteristics after six years of development and accumulation, has become the gene to promote the continuous change and innovation of Roland, and cultivated the corporate personality pursued by Roland. Roland guards his values and makes the tree of humanity evergreen. Roland's cultural gene, as well as Roland's high understanding and pursuit of "cooperative order", has established a modern corporate governance mechanism. Roland's insistence on the core concept of "value leading" enables Roland to take the lead in the industry with system leading; common culture and consistent pursuit make Roland become a platform for Roland people to work together and build a team full of innovation motivation. Green environmental protection comes from "social responsibility" and "respect" is one of Roland's core values. We strive to achieve this value by providing customers with excellent design, high-quality products of value for money. Roland's products must be produced by raw material suppliers with good working environment, and they are committed to environmental protection. In Roland, we work with some strategic partners because we believe that this is the best way to take on social responsibility and environmental protection. All raw material suppliers of Roland must ensure that they are produced under strict rules. In summary, our goal is to produce products with minimal environmental impact. We are committed to improving the environment in the production process and delivery process, so as to leave footprints in every corner of the world. Leading the market, derived from the market advantage of "moving customers" products, must be transformed into customers' mental cognition. Since 2006, Roland began to sell the first wooden door and the first wardrobe developed in 2007, Roland has always made clear the marketing idea of Roland brand with advanced brand awareness, built an efficient marketing guarantee chain and market response chain, and consolidated the long-term and reliable win-win partnership between Roland and agents. Roland operates in good faith, establishes cognition in consumer mind and protects Roland brand reputation. Roland service system has been all over the country. By 2009, Roland has formed a sales service system based on Internet business platform. The brand with high added value and all-round humanized service make Roland not only a provider of household products, but also a thoughtful and meticulous service provider.

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