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一．公司概况

上海劲马车辆有限公司成立于1994年，公司地处上海浦东奉贤境内，交通方便，通讯发达。公司拥有技术中心、总装、焊接、金工冲压、电泳磷化、烘房、检测等多条生产流水线，年生产能力50000辆各种规格车辆，公司业务在于设计、制造、加工、销售九马牌汽车和关健汽车零部件。

二．产品及其特点

上海劲马车辆有限公司主要生产九马牌汽车，包括自卸车、平板车、轿卡车、敞蓬车、电动车、多功能特种车、厢式车等多种车型。环保节能、安全实用、新型多用途是九马牌汽车的特色。优异的产品质量价格比、良好的售后服务赢得了用户的信赖。

三．汽车市场分析

九马牌汽车是以高科技节能发动机为动力的实用、耐用、多功能的车辆，它是伴随着党的扶持“三农”新政策的实施而产生的，它符合当前国家建设社会主义新农村和节能减排汽车产业政策，是随着农村经济的发展和壮大，它改善了农村交通运输面貌和广大城乡农民的生活方式和生活观念，是符合中国国情的特殊产品，从而以其不可替代性确立了自己的特殊地位。国家对农业和汽车工业产业政策的大力支持，今后二十年中农村、农业、农民所需用车发展前景将非常看好。

四．九马牌汽车产品及技术定位

1．市场定位

立足东部地区，发展西部地区，争取出口第三世界发展中国家。避开与大城市汽车的正面竞争，以占领全国中小城镇及广大农村与城郊地区及国外同类市场，

2．车型定位

以实用节能多功能车为主。以适用性、、经济性为设计原则，采用已开发成功的高速柴油机为动力，生产中速大扭矩、节能低排放、适中价格、多功能的农村特种车。并满足能在3级以下恶劣道路越野行驶的要求，同时生产适合西部开发的超强型自卸车和适合大城市环保要求的电动汽车。

3．性能价格定位

每辆车价定位根据配置不同而拉开订价宽度，销售对象可应用于农业农村、市政工程、卫生防疫、野战部队、抢险救援、交通运输、生活生产等各种场合。近20年内中国此群体约有3亿户目标家庭。

4．技术支持

与德国埃佛特技术中心进行合作，并与上海师范大学成立了产学研汽车开发研究中心，利用国际技术与国内大学的汽车科研开发力量和科研设备，开发研究九马新产品。

与清华大学、北京理工大学、交通大学、上海师范大学机电学院等科研院校签订技术合作协议，在新技术开发、试验设备、CAD开发、电动混合动力车、新燃料应用等方面提供有力支持。

公司自身已在车身设计、发动机、机械制造、营销等重要岗位引进和培养了一大批中高级技术人员。

购买引进意大利整车电脑平板式检测设备和技术，设计制造了多条整车制造机械化流水线，为产品质量的稳定和提高提供了支持。企业已通过国际ISO9001-2000质量体系认证。

五．公司布局

上海劲马车辆有限公司在上海市奉贤区设公司总部，负责公司管理运作。包括技术中心、销售公司、财务管理、生产基地、供应、技术、质量、设备、仓库及后勤保障部门等。

目前全世界与中国政府高度重视能源安全、粮食安全问题，重视农业、农村、农民、“三农”工作和建设新农村，面对着天时、地理、人和三大利好条件，公司坚持高起点、高质量、多用途、环保节能设计原则，目前正抓紧扩大规模，增加特种车、电动汽车、混合动力车的产能与产量，并开拓国外批量市场，以高科技节能环保车辆占领市场制高点，提高产品与企业的市场竞争能力。

1、 Company profile Shanghai Jinma Vehicle Co., Ltd. was founded in 1994. The company is located in Fengxian, Pudong, Shanghai, with convenient transportation and developed communication. The company has a number of production lines, such as technology center, general assembly, welding, metal stamping, electrophoretic phosphating, drying room, testing, etc., with an annual production capacity of 50000 vehicles of various specifications. The company's business lies in the design, manufacturing, processing and sales of jiuma automobile and key automobile parts. 2、 Products and features Shanghai Jinma Vehicle Co., Ltd. mainly produces jiuma brand automobiles, including dump trucks, flat cars, car trucks, convertible cars, electric vehicles, multi-functional special vehicles, van cars and other models. Environmental protection, energy saving, safe and practical, new and multi-purpose are the characteristics of jiuma automobile. Excellent product quality price ratio, good after-sales service has won the trust of users. 3、 Automobile market analysis: nine horse brand automobile is a practical, durable and multi-functional vehicle driven by high-tech energy-saving engine. It is generated with the implementation of the new policy of "three agriculture" supported by the party. It conforms to the current national policy of building a new socialist countryside and energy-saving and emission reduction automobile industry. It improves rural transportation with the development and expansion of rural economy The appearance and the life style and life concept of the majority of urban and rural farmers are special products in line with China's national conditions, thus establishing their own special status with their irreplaceable. With the strong support of the state for the industrial policies of agriculture and automobile industry, the development prospect of the vehicles needed by the countryside, agriculture and farmers will be very promising in the next two decades. 4、 Jiuma brand automobile products and technology positioning 1. Market positioning based on the eastern region, develop the western region, and strive to export to the third world developing countries. To avoid the positive competition with big city cars, to occupy the national small and medium-sized towns and vast rural and suburban areas and similar foreign markets. 2. The model positioning is mainly practical energy-saving multi-functional cars. Based on the design principles of applicability, economy and the power of developed high-speed diesel engine, the special rural vehicles with medium speed and large torque, energy saving and low emission, moderate price and multi-function are produced. At the same time, it can produce super dump truck which is suitable for the western development and electric vehicle which is suitable for the environmental protection requirements of big cities. 3. Performance price positioning the price of each vehicle is set according to different configurations. The sales target can be applied to agricultural and rural areas, municipal engineering, health and epidemic prevention, field troops, emergency rescue, transportation, life and production and other occasions. In the past 20 years, there are about 300 million target families in this group in China. 4. Technical support cooperates with the German Everest technology center, and establishes the automobile development and research center with Shanghai Normal University to develop and research new products of jiuma by using international technology and automobile research and development forces and research equipment of domestic universities. Technical cooperation agreements have been signed with Tsinghua University, Beijing University of science and technology, Jiaotong University, Shanghai Normal University and other research institutions to provide strong support in new technology development, test equipment, CAD development, electric hybrid vehicles, new fuel applications, etc. The company has introduced and trained a large number of middle and senior technical personnel in body design, engine, machinery manufacturing, marketing and other important positions. We have purchased and imported Italian complete vehicle computer flat panel testing equipment and technology, designed and manufactured a number of complete vehicle manufacturing mechanization assembly lines, providing support for the stability and improvement of product quality. The company has passed the international ISO9001-2000 quality system certification. 5、 Company layout Shanghai Jinma Vehicle Co., Ltd. set up company headquarters in Fengxian District, Shanghai, in charge of company management and operation. Including technical center, sales company, financial management, production base, supply, technology, quality, equipment, warehouse and logistics support department. At present, the whole world and the Chinese government attach great importance to energy security and food security, agriculture, rural areas, farmers, agriculture, rural areas and the construction of new rural areas. Facing the favorable conditions of time, geography, people and three major advantages, the company adheres to the design principles of high starting point, high quality, multi-purpose, environmental protection and energy conservation. At present, it is expanding its scale, increasing special vehicles, electric vehicles and hybrid vehicles The production capacity and output of power vehicles, and develop foreign batch market, occupy the market commanding point with high-tech energy-saving and environmental protection vehicles, and improve the market competitiveness of products and enterprises.

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