宝人boree品牌怎么样申请店铺

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宝人boree在拖鞋行业中的票数：343 更新时间：2025-07-02

宝人boree是哪个国家的品牌？「宝人boree」是泉州宝峰鞋业有限公司旗下著名品牌。该品牌发源于香港，由创始人郑六和在1999-07-14期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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宝峰旗下定位于中高端市场综合品牌，国内领先拖鞋、凉鞋及休闲鞋履品牌商及生产商

“宝人”品牌为宝峰旗下的主打综合品牌。主要面向时装拖鞋市场，满足消费者随心所欲进行时装搭配的需要；“宝峰”品牌则侧重于家居生活拖鞋市场，立足于推动中国家居生活拖鞋市场的升级换代，融“舒适、休闲，品质与时尚个性”为一体，顺应消费者消费水平与消费理念不断提升、追求更高生活品质的需要。

宝人的原文为英文“boree”，意为“相思树”。符合中国女性消费者的传统消费心理，以及她们的文化倾向。同时又与女式时装拖鞋的时尚、优雅特色非常贴近。

“宝人鞋”将自身品牌风格定位为“追求自我、摆脱束缚、休闲写意、时尚美丽”以其活力、动感、时尚为品牌特点。

产品定位：以四季高品质女性拖鞋专属为主打，以其它鞋服为补充的“1拖N工程”休闲时尚产品，同时外延男性和儿童鞋类产品。

宝人产品线支撑：以夏天拖鞋、冬季棉毛鞋为主打、外延帆布鞋、休闲靴、雪地靴及部分包袋、服装、丝巾为补充的一拖N工程，产品线四季的丰富性，创造更多的利润空间。

宝峰时尚国际控股有限公司( 股份代号：1121) 于2011 年1 月28 日于香港联合交易所主板上市，为中国拖鞋、凉鞋及休闲鞋履品牌商及生产商。

集团拥有两个自家时尚鞋履品牌 ─ 「宝人」及「宝峰」，凭借其自家品牌的成功，集团不但成功塑造时尚的品牌形象，成功地打进大众市场，成为大众宠儿。现时销售点覆盖中国及香港各地，并将继续扩充至东南亚及亚洲市场。

同时，集团为NBA 中国、NBA 亚洲、FashionTV 及水晶供货商施华洛世奇( 广州) 贸易有限公司的合作伙伴，并成功取得美国电视动画「海绵宝宝」卡通形象的使用权。此等伙伴关系将进一步扩宽集团的产品线及扩充至不同层面的消费群。

Baofeng is positioned as a comprehensive brand in the middle and high-end market. Baoren, a leading brand and manufacturer of slippers, sandals and leisure shoes, is the main comprehensive brand of Baofeng. Mainly for the fashion slipper Market, to meet the needs of consumers for fashion matching at will; "Baofeng" brand focuses on the home life slipper Market, based on promoting the upgrading of China's home life slipper Market, integrating "comfort, leisure, quality and fashion personality", conforming to the continuous improvement of consumer consumption level and consumption concept, and pursuing higher life products Quality needs. The original of Baoren is "boree" in English, which means "acacia tree". It is in line with the traditional consumer psychology of Chinese female consumers and their cultural tendency. At the same time, it is very close to the fashion and elegant features of women's fashion slippers. "Baoren shoes" positions its brand style as "pursuing self, getting rid of shackles, leisure and freehand, fashion and beauty" with its vitality, dynamic and fashion as its brand characteristics. Product positioning: it is a leisure and fashion product of "1-tow-n project" with exclusive high-quality women's slippers in four seasons as the main focus and other shoes and clothing as the supplement, and extends to men's and children's footwear products. Baoren's product line support: with summer slippers, winter cotton and wool shoes as the main hit, extended canvas shoes, leisure boots, snow boots and some bags, clothing, scarves as the supplement, the product line is rich in four seasons, creating more profit space. Baofeng Fashion International Holding Co., Ltd. (Stock Code: 1121) was listed on the main board of the stock exchange of Hong Kong on January 28, 2011. It is a brand and manufacturer of Chinese slippers, sandals and leisure shoes. The group has two own fashion shoes brands - "Baoren" and "Baofeng". With the success of its own brand, the group has not only successfully shaped the fashion brand image, but also successfully entered the mass market and become the favorite of the public. The current outlets cover all parts of China and Hong Kong, and will continue to expand to Southeast Asia and Asia. At the same time, the group is a partner of NBA China, NBA Asia, Fashion TV and crystal supplier Swarovski (Guangzhou) Trading Co., Ltd., and has successfully obtained the right to use the cartoon image of "SpongeBob" in American TV animation. These partnerships will further broaden the group's product line and expand to different levels of consumer groups.

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