土豆Tudou品牌怎么样申请店铺

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土豆Tudou在在线视频行业中的票数：369 更新时间：2025-07-23

土豆Tudou是哪个国家的品牌？「土豆Tudou」是优酷信息技术(北京)有限公司旗下著名品牌。该品牌发源于上海市，由创始人黎直前在2006-02-24期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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2005年4月15日正式上线，2012年8月与优酷网合并，2014年3月推出“4+1”战略，专注动漫/音乐/韩国娱乐/时尚文化领域内容

土豆是中国较早和较具影响力的网络视频平台。其前身土豆网于2005年4月15日正式上线，是全球较早上线的视频网站之一。2014年1月，“土豆网”正式更名为“土豆”，标志着土豆进入品牌发展的新阶段。

土豆相信年轻人的想象力、创造力，相信土豆的平台能帮助年轻人创造出更多，更好的影像作品，来表达对自己、生活和这个时代的看法。同时，土豆提倡尊重“每个人”的个性，尊重每个人自主地选择自己的生活，成为自己成长的导演。

2012年3月12日，优酷股份有限公司(NYSE: YOKU) (“优酷”) 和土豆股份有限公司 (NASDAQ: TUDO) (“土豆”)共同宣布，优酷和土豆将以100%换股的方式合并。2012年8月20日，优酷土豆合并方案获双方股东大会高票批准通过，优酷土豆集团公司正式诞生。2013年4月，优酷土豆集团宣布进入“集团BU化”运营阶段，提出“优酷更优酷，土豆更土豆”的发展战略。

2013年2月，杨伟东成为土豆总裁，宣布打造土豆“成为中国年轻人喜爱的视频网站”，并明确土豆“成为中国具影响力的青年文化品牌”的愿景，确立了土豆“青春、个性、自主、有趣”的品牌定位，土豆进入2.0阶段。通过年轻化的内容、年轻化的产品技术和年轻化的UGC/PGC生态三个方面来推动土豆2.0战略。

2014年3月土豆推出“4+1”战略。其中“4”代表的是土豆在内容方面更专注动漫、音乐、韩国娱乐、时尚四个垂直文化领域。而“1”则代表土豆推出的“一个频道”战略，基于“频道主”和“订阅者”并结合用户体两个视角架构跨屏和线上线下体验系统，验、商业模式、运营机制等环节，提出了5个“一”规划。

2015年8月6日，优酷土豆集团董事长兼CEO古永锵在首届开放生态大会上宣布，视频纯媒体时代终结，文化娱乐产业进入以自频道为中心的合乐时代。为此，优酷土豆集团正式更名为合一集团。

2015年10月16日，阿里巴巴56亿美元现金（约合356亿元人民币）收购合一集团（原名优酷土豆）。

Officially launched on April 15, 2005, merged with youku.com in August 2012, launched the "4 + 1" strategy in March 2014, focusing on animation / music / Korean entertainment / fashion culture, Tudou is an earlier and more influential online video platform in China. Its predecessor, tudou.com, was officially launched on April 15, 2005. It is one of the earliest video websites launched in the world. In January 2014, "tudou.com" officially changed its name to "Tudou", marking that Tudou has entered a new stage of brand development. Tudou believes in the imagination and creativity of young people, and believes that the platform of Tudou can help young people create more and better image works to express their views on themselves, life and this era. At the same time, Tudou advocates respecting the personality of "everyone", respecting that everyone can choose their own life independently and become the director of their own growth. On March 12, 2012, Youku Co., Ltd. (NYSE: Yuku) ("Youku") and Tudou Co., Ltd. (NASDAQ: tudo) ("Tudou") jointly announced that Youku and Tudou would be merged by 100% share exchange. On August 20, 2012, Youku Tudou's merger plan was approved by the general meeting of shareholders of both parties, and Youku Tudou group was officially born. In April 2013, Youku potato group announced to enter the "group bu" operation stage and put forward the development strategy of "Youku is more Youku, Tudou is more Tudou". In February 2013, Yang Weidong became president of Tudou, announcing to build Tudou "to become a favorite video website of Chinese young people", and clarifying the vision of "becoming an influential youth cultural brand in China", establishing the brand positioning of "youth, personality, independence and fun" of Tudou, and entering the stage of 2.0. The strategy of potato 2.0 is promoted by the content of youth, product technology and UGC / PgC ecology. In March 2014, Tudou launched the "4 + 1" strategy. Among them, "4" represents that Tudou focuses more on animation, music, Korean entertainment and fashion. "1" represents the "one channel" strategy launched by Tudou. Based on the "channel master" and "Subscriber" and combining the two perspectives of user body, this paper proposes five "one" plans, including cross screen and online and offline experience system, experience, business model and operation mechanism. On August 6, 2015, Gu Yongqiang, chairman and CEO of Youku potato group, announced at the first open ecology conference that the era of video pure media is over, and the cultural and entertainment industry has entered the era of hedonic music with self channel as the center. For this reason, Youku potato group officially changed its name to oneness group. On October 16, 2015, Alibaba acquired oneness group (formerly known as Youku Tudou) with us $5.6 billion in cash (about 35.6 billion yuan).

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