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Officially launched on April 15, 2005, merged with youku.com in August 2012, launched the "4 + 1" strategy in March 2014, focusing on animation / music / Korean entertainment / fashion culture, Tudou is an earlier and more influential online video platform in China. Its predecessor, tudou.com, was officially launched on April 15, 2005. It is one of the earliest video websites launched in the world. In January 2014, "tudou.com" officially changed its name to "Tudou", marking that Tudou has entered a new stage of brand development. Tudou believes in the imagination and creativity of young people, and believes that the platform of Tudou can help young people create more and better image works to express their views on themselves, life and this era. At the same time, Tudou advocates respecting the personality of "everyone", respecting that everyone can choose their own life independently and become the director of their own growth. On March 12, 2012, Youku Co., Ltd. (NYSE: Yuku) ("Youku") and Tudou Co., Ltd. (NASDAQ: tudo) ("Tudou") jointly announced that Youku and Tudou would be merged by 100% share exchange. On August 20, 2012, Youku Tudou's merger plan was approved by the general meeting of shareholders of both parties, and Youku Tudou group was officially born. In April 2013, Youku potato group announced to enter the "group bu" operation stage and put forward the development strategy of "Youku is more Youku, Tudou is more Tudou". In February 2013, Yang Weidong became president of Tudou, announcing to build Tudou "to become a favorite video website of Chinese young people", and clarifying the vision of "becoming an influential youth cultural brand in China", establishing the brand positioning of "youth, personality, independence and fun" of Tudou, and entering the stage of 2.0. The strategy of potato 2.0 is promoted by the content of youth, product technology and UGC / PgC ecology. In March 2014, Tudou launched the "4 + 1" strategy. Among them, "4" represents that Tudou focuses more on animation, music, Korean entertainment and fashion. "1" represents the "one channel" strategy launched by Tudou. Based on the "channel master" and "Subscriber" and combining the two perspectives of user body, this paper proposes five "one" plans, including cross screen and online and offline experience system, experience, business model and operation mechanism. On August 6, 2015, Gu Yongqiang, chairman and CEO of Youku potato group, announced at the first open ecology conference that the era of video pure media is over, and the cultural and entertainment industry has entered the era of hedonic music with self channel as the center. For this reason, Youku potato group officially changed its name to oneness group. On October 16, 2015, Alibaba acquired oneness group (formerly known as Youku Tudou) with us $5.6 billion in cash (about 35.6 billion yuan).

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