爱奇艺体育品牌怎么样 申请店铺
2018年8月,爱奇艺、当代明诚旗下公司新英体育传媒共同宣布,双方将成立北京新爱体育传媒科技有限公司,独立运营的新公司将积极打造超级在线体育平台,统一运营合并后的爱奇艺体育平台,其中包括新英体育公司旗下新英体育App、爱奇艺体育频道,新英体育App及新英体育网等终端名称也将正式更名为爱奇艺体育。
全新升级后的平台将在直播内容、用户体验和会员服务上带来高质提升。自8月起,爱奇艺体育平台上将网罗足球、网球、高尔夫等体育赛事,囊括英超、欧洲国家联赛、澳网、ATP、WTA等优质版权内容。爱奇艺网球会员与新英体育原有会员体系也将被打通成为爱奇艺体育会员。爱奇艺体育会员专享内容不仅包含欧洲国家联赛、卡拉宝杯、英冠、高尔夫等直播内容,还将新增英超、网球和高尔夫的专享场次。会员每月获赠的单场观赛券,可同时用于观看英超付费直播和网球付费直播。同时,爱奇艺在广告营销方法革新、商业模式升级等领域,均实现创造性地领导中国娱乐市场,伴随英超、欧洲国家联赛等优质体育视频内容的加入,将带来更多元的体育营销场景,进一步释放爱奇艺体育平台的广告变现潜力。
新英体育成立于2010年,是国内知名的体育内容营销商、全媒体体育文化传播服务提供商、体育版权分销商。新英体育自成立起就积极拓展并建立全媒体播出平台,其中包括互联网(新英体育网新英体育APP)、开路电视(电视联播网)、数字付费电视(新视觉付费电视频道)、IPTV、OTT等媒体传播平台。新英体育成立以来不断探索媒体的整合及变革,深度挖掘体育赛事的品牌及商业价值,并成功实现体育赛事的商业变现路径。2013年,新英体育在中国大陆推体育付费观赛模式,为中国大陆广泛球迷提供了优质的英超观赛体验。
In August 2018, iqiyi and Xinying sports media, a subsidiary of contemporary Mingcheng, jointly announced that Beijing Xinai Sports Media Technology Co., Ltd. will be established by the two sides. The independently operated new company will actively build a super online sports platform and uniformly operate the combined iqiyi sports platform, including Xinying sports app, iqiyi Sports channel and Xinying sports AP of Xinying sports company P and the new British sports network and other terminal names will also be officially renamed iqiyi sports. The newly upgraded platform will bring high-quality improvements in live content, user experience and member services. Since August, iqiyi sports platform will include football, tennis, golf and other sports events, including Premier League, European National League, Australian Open, ATP, WTA and other high-quality copyright content. Iqiyi tennis members and the original membership system of New England Sports will also be established as iqiyi sports members. The exclusive content of iqiyi sports members not only includes the live broadcast content of European National League, karabao cup, championship, golf, etc., but also will add exclusive sessions of Premier League, tennis and golf. Each month, members receive a single match ticket, which can be used to watch the Premier League paid live broadcast and tennis paid live broadcast at the same time. At the same time, iqiyi has achieved creative leadership in China's entertainment market in the fields of advertising marketing method innovation, business model upgrading and so on. With the addition of high-quality sports video content such as the Premier League and European National League, it will bring more sports marketing scenes and further release the advertising realization potential of iqiyi sports platform. Founded in 2010, Xinying sports is a well-known domestic sports content marketer, all media sports culture communication service provider and sports copyright distributor. Since its establishment, New England Sports has actively expanded and established all media broadcasting platforms, including Internet (New England Sports Network New England Sports APP), open circuit television (television network), digital pay TV (new visual pay TV channel), IPTV, Ott and other media communication platforms. Since its establishment, New England Sports has been exploring the integration and transformation of media, deeply exploring the brand and commercial value of sports events, and successfully realizing the commercial realization path of sports events. In 2013, New England Sports promoted the sports paid attendance mode in mainland China, providing a high-quality Premier League attendance experience for a wide range of fans in mainland China.
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