Bosden holding, a well-known brand in the fashion leisure down clothing industry, was founded in 1997 with its brand characteristics of vitality / enjoyment / interest. It is a rising star in the Chinese down clothing industry. The brand image of youth, vitality and dynamic fashion is deeply loved by consumers. Xuezhongfei constantly enriches the connotation of the brand and creates a brand image full of passion and vitality on the basis of maintaining the younger style. Through innovative marketing means, the brand spirit of "enjoy extraordinary" is passed on to the majority of consumers, influencing the younger generation imperceptibly, cultivating a good brand awareness and reputation, and the brand market competitiveness is significant. In 2016, xuezhongfei set out to introduce the brand concept of "Pan outdoor, life style", transmit the brand philosophy of "enjoy outdoor", and build a pan outdoor ecological chain. In order to meet different kinds of outdoor needs, we vigorously launched four product series, including skiing, hiking outdoor, outing outdoor, urban outdoor, etc., to provide outdoor enthusiasts with "more outdoor than sports, more fashionable than outdoor, more functional than fashion" high-quality and cost-effective outdoor products, which are growing rapidly in the boom of outdoor sports in China.
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