雪中飞SnowFlying品牌怎么样

波司登控股旗下，时尚休闲羽绒服行业知名品牌，以其活力/乐享/趣味的品牌特质而受市场欢迎

“雪中飞”品牌创立于1997年，是中国羽绒服装行业的后起之秀，青春活力、动感时尚的品牌形象深受广大消费者喜爱。

雪中飞在保持年轻化风格的基础上，不断充实品牌的内涵，打造充满激情和活力的品牌形象。通过创新的营销手段把“乐享非凡”的品牌精神传递给广大消费者，潜移默化地感染着年轻一代，培育了良好的品牌知名度和美誉度，品牌市场竞争力显著。

2016年，雪中飞新出发，引入“泛户外、生活态”的品牌理念，传递“乐享户外”的品牌哲学，打造泛户外生态链。为满足不同种类户外需求，强力推出滑雪、徒步户外、郊游户外、都市户外等四个产品系列，为广大户外爱好者提供“比运动更户外、比户外更时尚、比时尚更功能”的高品质与高性价比户外用品，在中国户外运动蓬勃发展的热潮中迅速成长壮大。

Bosden holding, a well-known brand in the fashion leisure down clothing industry, was founded in 1997 with its brand characteristics of vitality / enjoyment / interest. It is a rising star in the Chinese down clothing industry. The brand image of youth, vitality and dynamic fashion is deeply loved by consumers. Xuezhongfei constantly enriches the connotation of the brand and creates a brand image full of passion and vitality on the basis of maintaining the younger style. Through innovative marketing means, the brand spirit of "enjoy extraordinary" is passed on to the majority of consumers, influencing the younger generation imperceptibly, cultivating a good brand awareness and reputation, and the brand market competitiveness is significant. In 2016, xuezhongfei set out to introduce the brand concept of "Pan outdoor, life style", transmit the brand philosophy of "enjoy outdoor", and build a pan outdoor ecological chain. In order to meet different kinds of outdoor needs, we vigorously launched four product series, including skiing, hiking outdoor, outing outdoor, urban outdoor, etc., to provide outdoor enthusiasts with "more outdoor than sports, more fashionable than outdoor, more functional than fashion" high-quality and cost-effective outdoor products, which are growing rapidly in the boom of outdoor sports in China.

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