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Shanghai yiyiding Food Co., Ltd., a state-owned holding enterprise, was established in October 1991. Since its inception, the company has been based on the strategic development concept of "promoting Chinese traditional characteristic food", implemented the market competition strategy of "product differentiation", followed the product development principle of "tradition as the root and innovation as the basis", and gradually developed from a small-scale food factory in the past to a "one Ding" brand as the leader, market demand as the guide and Chinese traditional food Food processing and manufacturing enterprises with characteristic food as the main body. With the aim of "health, safety, delicious and convenient", the company picks up the essence of Chinese tradition, endows the idea of modern fashion, and gradually produces more than 50 series of products, such as drunken aquatic products, rice flour products, pickled vegetables and special leisure foods. Among them, jiuzui products, represented by drunk yellow mud snail, and rice flour products, mainly vacuum crystal rice cake, are the main products of the company, which are favored by the majority of consumers. The company takes the good brand and market access as the strategic platform, continuously improves and improves the market expansion, continuously optimizes the sales network, and forms a market pattern of three pillars, namely, the city, the city and foreign trade. At present, the company has nearly 4000 stores in Shanghai, and has formed a special sales network in Beijing, Tianjin, Wuhan, Chengdu, Chongqing, Shenzhen and other regions. In terms of foreign trade exports, our products have set foot in Hong Kong, Australia, Taiwan and the commercial and catering markets of the United States, Canada, Australia, New Zealand, Singapore, the United Kingdom and other countries and regions. In October 1998, we set up a branch in Hong Kong, mainly engaged in food trade, and have entered the mainstream business channels in Hong Kong - Baijia, Huikang, China Resources, Yuji, Jiabao and other large supermarket chains. The company adheres to the enterprise spirit of "people-oriented, practical work, strength and benefit", and adheres to the enterprise tenet of "creating delicious food for Chinese, creating wealth for the society, enhancing value for the enterprise and bringing benefits for employees".

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