信良记品牌怎么样 申请店铺

信良记食品科技（北京）有限公司，成立于2016年，总部设在北京，是由新辣道餐饮集团孵化的餐饮供应链品牌，专注于成为中餐爆品标准化专家。依托“烹饪美食，秒冻锁鲜”的核心技术，运用互联网化思维，整合下游餐饮渠道，专注中餐爆品标准化解决方案。

信良记于2017年2月，获得由峰瑞资本领投、黑马基金、禧云国际跟投的A轮5000万融资；于2017年7月，获得由钟鼎创投领投、峰瑞资本跟投的1.2亿元A+轮融资。

信良记是一家餐饮供应链品牌，专注做中餐标准化爆品。目前，信良记产品主要定位在鱼虾蟹贝等水产品和爆浆饮品领域，通过自建养殖基地获取原材料，运用现代化工厂完成食材的加工和处理、料包等调味品的制作，再通过“自有冷链配送体系+第三方物流平台”配送到餐厅，餐厅直接复热即可售卖给消费者。

目前，我国正在进行第三次消费结构升级转型，这一消费升级有效地驱动着相关产业的增长。在这一过程中，增长较快的是餐饮、教育、娱乐、文化、交通、通讯、医疗保健、住宅、旅游等方面的消费。在餐饮方面，顾客的需求除了口味、价格、服务等原有的需求外，健康成为消费升级中消费者急剧关心的问题。对于餐饮企业来说，消费者已不再关心折扣、赠品等普通营销手段，只有夯实产品本身的实力，才能赢取消费者的信赖，增强用户的忠诚度。信良记作为餐饮供应链品牌，深知产品品质的重要性，从上游产品原材料把关，为消费者提供安全食品，做良心企业。

Xinliangji Food Technology (Beijing) Co., Ltd., founded in 2016 and headquartered in Beijing, is a catering supply chain brand incubated by xinladao catering group, focusing on becoming an expert in the standardization of Chinese food explosives. Relying on the core technology of "cooking delicious food, freezing and locking fresh in seconds", using Internet thinking, integrating downstream catering channels, and focusing on standardized solutions for Chinese food explosives. In February 2017, xinliangji obtained 50 million round a financing from Fengrui capital, Heima fund and Xiyun International; in July 2017, it obtained 120 million yuan round a + financing from Zhongding venture capital and Fengrui capital. Xinliangji is a catering supply chain brand, focusing on the standardization of Chinese food. At present, xinliangji products are mainly located in the field of fish, shrimp, crab, shellfish and other aquatic products and pop drinks. Through self built breeding base to obtain raw materials, modern chemical plants are used to complete the processing and processing of food materials, the production of seasonings such as material bags, and then through the "own cold chain distribution system + third-party logistics platform" to the restaurant. The restaurant can be sold to consumers directly after reheating. At present, China is undergoing the third transformation of consumption structure upgrading, which effectively drives the growth of related industries. In this process, the consumption of catering, education, entertainment, culture, transportation, communication, medical care, housing, tourism and other aspects increased rapidly. In the aspect of catering, besides the original needs of taste, price and service, the health of customers has become a sharp concern of consumers in consumption upgrading. For catering enterprises, consumers no longer care about discounts, gifts and other common marketing means. Only by strengthening the strength of the product itself, can they win the trust of consumers and enhance the loyalty of users. As a brand of catering supply chain, xinliangji knows the importance of product quality. It checks the raw materials of upstream products to provide consumers with safe food and become a conscientious enterprise.

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