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北京华联综合超市股份有限公司，成立于1996年6月，2001年11月29日在上海证券交易所挂牌上市（股票简称：华联综超，股票代码：600361），经营综合超市等零售商店。

北京华联经营的大型综合超市，遍布中国各大中城市，向顾客提供物美价廉、品质优良的生鲜、食品、百货等民生必需品，经营品项多达6万种。北京华联综合超市建立了生鲜商品基地及生鲜加工配送中心，直接采购上柜，保证了生鲜商品价格低廉、安全卫生、新鲜味美。北京华联综合超市建立了全国VPN网络信息系统，实现全国门店销售数据的实时通讯，为加强预测及正确决策提供保障。北京华联推行全国联采、地区统采的集中采购网络，形成全国连锁、统一规范的采购管理制度。

BHGMarketPlace是北京华联针对本土高档消费者及居住在本土的外籍人士开办的高档超市。提供以意、法、日为中心的国际化食品，以及天然无农药公害的蔬菜、水果和来自当地农场的绿叶蔬菜、天然野生海鲜产品、上等肉类、著名厨师现场烹饪的欧洲美食、上选酒品等。超市为顾客提供优雅的购物环境、丰富多彩的商品试用和一应俱全的商品教育。BHGMarketPlace精英的管理团队和严格的业务培训确保始终如一地向消费者提供最专业的服务，让每一个顾客体会到宾至如归的感觉。

多年以来，北京华联与众多国际知名公司和品牌供应商保持着共同开拓、互惠互利、相互学习、分享成就的良好合作关系，与宝洁、联合利华、可口可乐、强生、麦肯锡等公司合作成立的研发机构不断产生丰硕的成果，对提高北京华联的核心竞争力起到了积极的推动作用。

自2003年开始，北京华联利用国际伙伴的优势商品资源，在北京的百货店相继举办具有异国风情和文化特色的各类商品节。其中，澳洲风格的“澳大利亚商品文化节”、南亚风格的“印度商品风情节”、东南亚风格的“泰国商品节”、非洲风格的“南非商品节”及欧洲风格的“西班牙商品节”取得了巨大成功，获得了广大市民的青睐。北京华联从2001年开始就采购来自台湾的农产品，是中国大陆最早售卖台湾农产品的零售企业。

北京华联坚持以人为本、诚实守信的企业理念，以对员工、顾客、供应商、合作伙伴的真诚和信用，赢得了良好的社会知名度和美誉度，北京华联已成为中国零售业知名品牌。

Beijing Hualian comprehensive Supermarket Co., Ltd., founded in June 1996, was listed on the Shanghai Stock Exchange on November 29, 2001 (stock abbreviation: Hualian comprehensive supermarket, stock code: 600361), operating comprehensive supermarket and other retail stores. Beijing Hualian operates a large-scale comprehensive supermarket, which is located in all large and medium-sized cities in China. It provides customers with necessities for people's livelihood, such as fresh food, food, department stores, etc., with good quality and low price. It operates as many as 60000 kinds of products. Beijing Hualian comprehensive supermarket has established a fresh commodity base and fresh processing and distribution center, which can directly purchase and put on the counter, ensuring the low price, safety, health and fresh taste of fresh commodities. Beijing Hualian comprehensive supermarket has established the national VPN network information system to realize the real-time communication of the sales data of the national stores, providing guarantee for strengthening the prediction and correct decision-making. Beijing Hualian implements a centralized procurement network of national and regional joint procurement, forming a nationwide chain and unified and standardized procurement management system. Bhgmarketplace is a high-end supermarket run by Beijing Hualian for local high-end consumers and foreigners living in China. It provides international food centered on Italy, France and Japan, as well as natural pesticide free vegetables and fruits, green leaf vegetables from local farms, natural wild seafood products, top-grade meat, European cuisine cooked by famous chefs on the spot, top-grade wine, etc. The supermarket provides customers with elegant shopping environment, rich and colorful commodity trial and comprehensive commodity education. Bhgmarketplace's elite management team and strict business training ensure to consistently provide customers with the most professional services, so that every customer can feel at home. Over the years, Beijing Hualian has maintained a good cooperative relationship with many international well-known companies and brand suppliers to jointly explore, mutually benefit, learn from each other and share achievements. The R & D institutions established in cooperation with P & G, Unilever, Coca Cola, Johnson & Johnson, McKinsey and other companies have constantly produced fruitful results, which has played a positive role in improving the core competitiveness of Beijing Hualian Dynamic action. Since 2003, Beijing Hualian has successively held various commodity festivals with foreign customs and cultural characteristics in Beijing department stores by using the advantage commodity resources of international partners. Among them, the Australian style "Australian commodity culture festival", the South Asian style "Indian commodity customs Festival", the Southeast Asian style "Thailand commodity Festival", the African style "South Africa commodity Festival" and the European style "Spanish commodity Festival" have achieved great success and won the favor of the general public. Beijing Hualian has been purchasing agricultural products from Taiwan since 2001. It is the first retail enterprise selling agricultural products from Taiwan in mainland China. Beijing Hualian adheres to the enterprise concept of people-oriented, honest and trustworthy, and wins good social popularity and reputation with sincerity and credit to employees, customers, suppliers and partners. Beijing Hualian has become a famous brand in China's retail industry.

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