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作为中国的洗涤用品领域的领导品牌，立白拥有全国销量领先的洗衣粉、洗洁精、洗衣皂，洗衣液等产品，荣获多项品牌荣誉，率先研发生产出生姜洗洁精，易漂洗、冷水粉、超浓缩洗衣粉、加酶粒子皂粉等引领行业潮流产品。“洁白不伤手”的立白，正源源不断地为消费者提供健康优质的产品，让每个家庭都能享受洁净、健康的幸福生活。

广州立白企业集团有限公司是国内日化龙头企业，创建于1994年，总部位于广州市。产品范围涵盖“织物洗护、餐具洗涤、消杀、家居清洁、空气清新、口腔护理、身体清洁、头发护理、肌肤护理及化妆品”等九大类几百个品种，营销网络星罗棋布，遍布全国各省（区）、直辖市。

在国家的改革开放政策和各级党委、政府、社会各界的关心，支持和帮助下，立白近年来均保持较快增长速度，全集团年销售收入一百多亿元，洗涤剂全国销量领先。

随着销售的不断增长，立白的生产规模迅速扩大。至今，立白在全国各地已拥有十三大生产基地、三十多家分公司，员工一万多人。全国各大生产基地生产设备先进，生产管理规范，环境保护严格，能有效控制“三废”排放，实施清洁生产、环保生产、节约生产和循环生产，是干净整洁、绿树成荫、无粉尘、无噪音、水资源循环利用的环境友好型工厂。

立白成立以来一直十分重视科技研发工作，过硬的产品品质赢得了消费者的信赖，强大的自主创新能力顶起了民族日化工业的脊梁。

发展中的立白积极履行着企业公民的社会责任，关爱民生、匡助教育、周济孤贫，以高度的社会责任感和感恩的心态回馈社会，热心公益慈善事业，关心弱势群体，坚持服务社会、承担责任，为国家解决15万人就业，累计为公益慈善事业捐款2个多亿元。2013年，立白再次助力教育事业，捐资4000多万元建设的普宁陈宝文学校落成。在广东省“扶贫济困日”上，立白累计捐款6500万元，受到广东省委省政府的高度肯定。

面向国际化、现代化的立白，在立白一家亲文化的统领下，以“世界名牌、百年立白”为愿景，以“健康幸福每一家”为使命，以“立信、立责、立质、立真、立先”为价值观，坚持立白引领绿色健康战略，努力为消费者提供更安全、更健康、更环保、更优质、更有附加值、更符合需求的产品，健康幸福每一家，做专做强做大民族大日化，实现产业报国，为国家争光，为民族争气，为构建社会主义和谐社会做出更大的贡献！

As a leading brand in the field of washing products in China, Libai has many products such as washing powder, detergent, washing soap, washing liquid, etc., which are sold in a leading way in China, and has won many brand honors. It takes the lead in the research and development and production of ginger detergent, easy rinse, cold water powder, super concentrated washing powder, enzyme added particle soap powder and other leading products in the industry. "White without hurting hands" LiBai, zhengyuanyuan constantly provides consumers with healthy and high-quality products, so that every family can enjoy a clean, healthy and happy life. Guangzhou Libai Enterprise Group Co., Ltd. is a leading domestic daily chemical enterprise, founded in 1994, with its headquarters in Guangzhou. The product range covers nine categories and hundreds of varieties, including "fabric washing, tableware washing, sterilization, household cleaning, air freshness, oral care, body cleaning, hair care, skin care and cosmetics". The marketing network is spread all over the provinces (regions) and municipalities directly under the central government. In recent years, Libai has maintained a rapid growth rate with the support and assistance of the national reform and opening-up policy and the concern, support and assistance of Party committees, governments and all sectors of society at all levels. The annual sales revenue of the whole group is more than 10 billion yuan, and the sales volume of detergent is leading in China. With the continuous growth of sales, Libai's production scale has expanded rapidly. Up to now, Libai has 13 production bases, more than 30 branches and more than 10000 employees all over the country. All major production bases in China have advanced production equipment, standardized production management and strict environmental protection. They can effectively control the discharge of "three wastes", implement clean production, environmental protection production, save production and recycling production. They are clean and tidy, tree lined, dust-free, noise-free and water resource recycling plants. Since its establishment, Libai has always attached great importance to scientific and technological research and development. Its excellent product quality has won the trust of consumers, and its strong independent innovation ability has become the backbone of the national daily chemical industry. Libai in development actively fulfills the social responsibility of corporate citizens, cares for the people's livelihood, helps education, and helps the poor. It gives back to the society with a high sense of social responsibility and gratitude, is enthusiastic about public welfare charity, cares for vulnerable groups, adheres to serving the society and taking responsibility, solves 150000 jobs for the country, and contributes more than 200 million yuan to public welfare charity. In 2013, Libai once again helped the education cause, and the Puning chenbaowen school, which had donated more than 40 million yuan, was completed. Libai donated 65 million yuan on the "poverty relief day" in Guangdong Province, which was highly recognized by the Guangdong provincial Party committee and the provincial government. Facing the internationalization and modernization of LiBai, under the leadership of Libai family's Pro culture, with the vision of "world famous brand, hundred year Libai", with the mission of "healthy and happy everyone", with the values of "credit, responsibility, quality, truth and priority", adhere to Libai's green health strategy, and strive to provide consumers with safer, healthier, more environmental protection, higher quality and better Products with added value and more in line with the needs, healthy and happy everyone, to be specialized, strong and large, to realize industry serving the country, to win honor for the country, to win honor for the nation, to make greater contributions to the construction of a harmonious socialist society!

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