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爱德瓦德·赛乐尔原先是一位细木工人，1849年以自己的名字创建了公司。他的目的是，他所制造的立式钢琴或大钢琴应该不仅能满足专业人士的需求，而且也应该“使富有教养的中产阶级感到通向音乐殿堂的道路并非遥不可及。”

赛乐尔起步是规模不大，但发展颇快：1870年造了1000架钢琴，在接下来的两年里这个数字便翻了一番。1872年在莫斯科赢得了杰出钢琴工艺奖后，他便名声大噪。

1875年他去世后，约翰内斯·赛乐尔接手了生意。他雇用了120名制造师，继续生产高级钢琴并接连在国际交易会上获奖。1898年他已生产了25000架钢琴。1923年，约翰内斯的女婿安东·杜茨（AntonDutz）接管公司，雇用了435名工人，年产量达3000架钢琴，成为德国东部最大的钢琴厂。

第二次世界大战以后，李格尼茨（Liegnitz）的工厂被占领，赛乐尔一家逃亡到丹麦，1951年在哥本哈根开始在斯苔芬·赛乐尔（SteffenSeile）的指导下生产。1975年，它在德国的钢琴生产得到许可和恢复。1962年在德国基青根（Kitzingen）的工厂被买下，成为当今赛乐尔的基地。随着生产的扩大，需要更大的场地，于是在1977年扩建工场，包括一座音乐厅和一间培训车间。

时至今日，公司仍为赛乐尔家族乌尔舒拉（Ursula）和马纽艾拉(Manula)所有。他们仍致力于继承这一品牌独特的音质。在过去的五年中，赛乐尔一直在分析他们的钢琴品种，改进音质和生产流程。

赛乐尔钢琴有着无懈可击的透明声线。

他们获得专利的超级磁性震奏连动装置，有两块磁铁，即使在琴键按下后，还能复奏。

赛乐尔的（Membrator）系统（一种特殊带状音板），以及音调音量稳定器（在连接部之间将张力均衡分布），增加了音板的共鸣，及声色的音量。

20世纪80年代，赛乐尔生产了一种叫做（Showmaster）SM180的大钢琴。这种不同凡响的乐器即可作为普通钢琴，也可轻易改装成接收传统音板的接触拾音器。

爱德瓦德·赛乐尔钢琴质量优越工工艺精湛的坚实基础，使得约翰·赛乐尔和安东·杜茨得以将公司扩大。斯苔芬·赛乐尔的设计成为了设计理念的坚实主流，这包括“超级磁性震奏连动装置”。乌尔舒拉将它继承下来，经受着最新的考验。2008年11月正式被三益集团收购。

Edward Zeller was originally a joiner who founded the company under his own name in 1849. His aim is that his vertical piano or grand piano should not only meet the needs of professionals, but also "make the educated middle class feel that the way to music hall is not far away." Cyril started on a small scale, but developed rapidly: in 1870, he built 1000 pianos, which doubled in the next two years. After winning the outstanding piano craft award in Moscow in 1872, he became famous. After his death in 1875, Johannes sailor took over the business. He hired 120 manufacturers to continue to produce advanced pianos and won awards at international fairs. In 1898 he produced 25000 pianos. In 1923, Anton dutz, Johannes's son-in-law, took over the company, hired 435 workers and produced 3000 pianos a year, becoming the largest piano factory in eastern Germany. After the Second World War, liegnitz's factory was occupied, and the selers fled to Denmark. In 1951, they began production under the guidance of Steffen seile in Copenhagen. In 1975, its piano production in Germany was licensed and resumed. In 1962, the factory in Kitzingen, Germany, was bought and became the base of today's Zeller. With the expansion of production and the need for larger venues, the workshop was expanded in 1977, including a concert hall and a training workshop. To this day, the company is still owned by Ursula and manula. They are still committed to inheriting the brand's unique sound quality. For the past five years, Cyril has been analyzing their piano varieties, improving the sound quality and production process. Cyril piano has an impeccable transparent voice line. Their patented super magnetic tremolo combo has two magnets that can repeat even when the key is pressed. Cyril's system (a special banded soundboard) and tone volume stabilizer (which evenly distributes the tension between the connecting parts) increase the resonance of the soundboard and the volume of the voice color. In the 1980s, Cyril produced a grand piano called (showmaster) sm180. This extraordinary instrument can be used as a common piano, or it can be easily modified to receive the contact pickups of the traditional soundboard. The solid foundation of Edward Cyril's excellent piano quality and exquisite craftsmanship enables John Cyril and Anton dutz to expand the company. Stefan Zeller's design has become a solid mainstream of the design concept, including the "super magnetic vibrating linkage". Ursula inherited it and stood the latest test. In November 2008, it was formally acquired by Sanyi group.

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