Yunnan longrun Tea Group Co., Ltd., a Hong Kong listed company, is a high-tech enterprise integrating tea planting / processing / sales / scientific research / tea culture education and promotion. Yunnan longrun tea group is a high-tech industrialization group integrating tea planting, processing, sales, scientific research, tea culture education and promotion. Adhere to the development strategy of simultaneous operation of "theoretical market, product market and capital market", and jointly establish longrun Pu'er Tea College and Yunnan Pu'er Tea Research Institute with Yunnan Agricultural University to establish the authenticity and scientificity of tea. With the help of the geographical and resource advantages of Yunnan, Fujian, Zhejiang, Hunan and other China's core tea producing areas, the tea industry in China will be built in an innovative mode and an international perspective. The Panlong cloud sea created has set off a whirlwind of detoxification, and the detoxification and beauty nourishing capsule has been sold for more than 20 years in a row. Longrun group is an international enterprise with the development of biological resources, real estate and non-ferrous metals. Its marketing network covers 600000 retail terminals in China and its products are sold to European and American countries. The ideal technology group has become an early direct sale enterprise in Western China and opened the road of direct sale of tea in China. It has successfully created two trademarks of "Panlong cloud sea" and "longrun". Longrun tea, ideal tea house, sofiteas, yunmi noodle, yuncoffee, yuntudou, Zhenliang tea, yununitea, family teahouse and other chain brands conform to the era of entrepreneurship. They have become "solution providers" from "home entrepreneurship" of ideal direct sales to "project entrepreneurship" of longrun. The thickness of dragon series enterprises has also laid an ideal height for direct sales. Good tea is planted. Longrun tea has set up the tea garden as "a workshop", and the planting base is concentrated in the core tea producing area of Lancang River Basin, which is 98-102 degrees east longitude and 22-25 degrees north latitude. With the "record book" management, the industrial chain of "enterprise + market + standardized production" has been established with 2 million tea farmers, and the traceability mechanism has been implemented. We will promote the technology of "Internet of things" for tea to create green planting and production. Make tea with the experience of pharmacy. Based on the four production bases of Changning, Fengqing, Yunxian and Kunming, longrun tea will build two production bases of Pu'er and Xishuangbanna, two CTC production lines and 20 tea production lines, with an annual processing capacity of more than 20000 tons. Longrun tea always reveres and cares for every life, runs through the whole production process with "86 quality checks", and constructs a scientific, large-scale and standardized production system of longrun tea. Tea is the foundation of life. With the development concept of "delicious, good to drink, easy to use, and fun", longrun tea has constantly innovated in science and technology, conquered the new technology and industrial transformation of tea functional ingredients extraction, and innovated and developed more than 500 tea products in six categories, including Pu'er tea, black tea, green tea, and green tea, covering gift tea, health tea, wealth management tea, collection tea and other innovative series, extending the depth and breadth of products. Longrun tea has always stood in the perspective of globalization to interpret and market Chinese tea. On May 18, 2009, longrun tea was successfully listed on the main board of Hong Kong (Stock Code: 2898. HK). The success of an enterprise is the success of its architecture and model. Based on the establishment of more than 1500 franchised stores, longrun tea has three power engines, which are "large circulation, family teahouse and chain franchised stores". It develops large markets, builds large platforms, prospers large commerce and trade, deeply integrates wholesale channels, franchised channels and e-commerce channels, and develops in coordination, so as to give full play to the cluster advantages of the brand, production base and marketing terminal of longrun tea industry.
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