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云南龙润茶业集团有限公司，香港上市公司，集茶叶种植/加工/销售/科研/茶文化教育和推广为一体的高科技企业

云南龙润茶业集团是一家集茶叶种植、加工、销售、科研、茶文化教育和推广为一体的高科技产业化集团。坚持“理论市场、产品市场、资本市场”同时运作的发展战略，携手云南农业大学联合创办龙润普洱茶学院与云南普洱茶研究院，将茶叶的真实性、科学性建立起来。以“用制药的经验制茶”，借助云南、福建、浙江、湖南等中国核心产茶区的地理优势和资源优势，以不断创新的模式和国际化的视野打造中国茶产业。

创建的盘龙云海掀起排毒旋风，排毒养颜胶囊连续销售20多年。创建的龙润集团，以生物资源开发、地产开发、有色金属开发为三大版块发展的国际化企业，营销网络遍布全国60万个零售终端，产品行销欧美国家；创建的理想科技集团，成为中国西部较早直销企业，开启中国茶直销经营之路。成功打造了“盘龙云海”“龙润”两个商标。龙润茶、理想茶院、SOFTEAS（索菲缇丝）、云米线、云咖啡、云土豆、珍凉茶、Yunitea、家庭茶室等连锁品牌顺应创业时代，从理想直销的“在家创业”到龙润的“项目创业”，成为“创业解决方案提供商”。龙系企业的厚度也奠定了理想直销的高度。

好茶是种出来的。龙润茶将茶园设为“一车间”，种植基地集中位于东经98度～102度，北纬22度～25度的澜沧江流域核心产茶区。采用“记录本”式管理，携手200万茶农建立了“企业+市场+标准化生产”的产业链，实施溯源机制。推行茶叶“物联网”技术，打造绿色种植和生产。

用制药的经验制茶。龙润茶在昌宁、凤庆、云县、昆明4大生产基地的基础上，将新建普洱、西双版纳2大生产基地，建有两条CTC生产线和20条茶叶生产线，年加工茶叶能力突破20000多吨。龙润茶始终敬畏和关怀每一个生命，以“86道质量把关”贯穿生产全程，构建了龙润茶科学化、规模化、标准化的生产体系。

茶是生活的底色。龙润茶以“好吃、好喝、好用、好玩”开发理念，不断科技创新，攻克了茶叶功能成分提制新技术和产业转化，创新研发出普洱茶、红茶、绿茶、青茶等六大茶类500多款产品，涵盖礼品茶、保健茶、理财茶、收藏茶等创新系列，延伸产品的深度和广度。

龙润茶始终站在全球化的角度去解读和营销中国茶。2009年5月18日，龙润茶在香港主板成功上市（股票代码：2898.HK）。

一个企业的成功，是构架和模式的成功。龙润茶在开设1500多家专卖店的基础上，以“大流通、家庭茶室、连锁专卖店”构成三大动力引擎，开发大市场、搭建大平台、繁荣大商贸，深度整合批发渠道、专卖渠道、电商渠道，协同发展，从而发挥龙润茶行业品牌、生产基地和营销终端的集群优势。

Yunnan longrun Tea Group Co., Ltd., a Hong Kong listed company, is a high-tech enterprise integrating tea planting / processing / sales / scientific research / tea culture education and promotion. Yunnan longrun tea group is a high-tech industrialization group integrating tea planting, processing, sales, scientific research, tea culture education and promotion. Adhere to the development strategy of simultaneous operation of "theoretical market, product market and capital market", and jointly establish longrun Pu'er Tea College and Yunnan Pu'er Tea Research Institute with Yunnan Agricultural University to establish the authenticity and scientificity of tea. With the help of the geographical and resource advantages of Yunnan, Fujian, Zhejiang, Hunan and other China's core tea producing areas, the tea industry in China will be built in an innovative mode and an international perspective. The Panlong cloud sea created has set off a whirlwind of detoxification, and the detoxification and beauty nourishing capsule has been sold for more than 20 years in a row. Longrun group is an international enterprise with the development of biological resources, real estate and non-ferrous metals. Its marketing network covers 600000 retail terminals in China and its products are sold to European and American countries. The ideal technology group has become an early direct sale enterprise in Western China and opened the road of direct sale of tea in China. It has successfully created two trademarks of "Panlong cloud sea" and "longrun". Longrun tea, ideal tea house, sofiteas, yunmi noodle, yuncoffee, yuntudou, Zhenliang tea, yununitea, family teahouse and other chain brands conform to the era of entrepreneurship. They have become "solution providers" from "home entrepreneurship" of ideal direct sales to "project entrepreneurship" of longrun. The thickness of dragon series enterprises has also laid an ideal height for direct sales. Good tea is planted. Longrun tea has set up the tea garden as "a workshop", and the planting base is concentrated in the core tea producing area of Lancang River Basin, which is 98-102 degrees east longitude and 22-25 degrees north latitude. With the "record book" management, the industrial chain of "enterprise + market + standardized production" has been established with 2 million tea farmers, and the traceability mechanism has been implemented. We will promote the technology of "Internet of things" for tea to create green planting and production. Make tea with the experience of pharmacy. Based on the four production bases of Changning, Fengqing, Yunxian and Kunming, longrun tea will build two production bases of Pu'er and Xishuangbanna, two CTC production lines and 20 tea production lines, with an annual processing capacity of more than 20000 tons. Longrun tea always reveres and cares for every life, runs through the whole production process with "86 quality checks", and constructs a scientific, large-scale and standardized production system of longrun tea. Tea is the foundation of life. With the development concept of "delicious, good to drink, easy to use, and fun", longrun tea has constantly innovated in science and technology, conquered the new technology and industrial transformation of tea functional ingredients extraction, and innovated and developed more than 500 tea products in six categories, including Pu'er tea, black tea, green tea, and green tea, covering gift tea, health tea, wealth management tea, collection tea and other innovative series, extending the depth and breadth of products. Longrun tea has always stood in the perspective of globalization to interpret and market Chinese tea. On May 18, 2009, longrun tea was successfully listed on the main board of Hong Kong (Stock Code: 2898. HK). The success of an enterprise is the success of its architecture and model. Based on the establishment of more than 1500 franchised stores, longrun tea has three power engines, which are "large circulation, family teahouse and chain franchised stores". It develops large markets, builds large platforms, prospers large commerce and trade, deeply integrates wholesale channels, franchised channels and e-commerce channels, and develops in coordination, so as to give full play to the cluster advantages of the brand, production base and marketing terminal of longrun tea industry.

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