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东莞市力星运动用品有限公司主营溜冰鞋，轮滑鞋，旱冰鞋，儿童轮滑鞋，儿童溜冰鞋，直排轮，轮滑配件等户外运动用品，是《中国轮滑产品质量监测标准》的起草成员，是中国十大轮滑品牌之一。

东莞市力星运动用品有限公司简称力星或力星体育，成立于1993年，隶属于盛和伟业投资集团，是一家集“轮滑及户外休闲运动用品”生产、销售与研发为一体的体育品牌运营商。力星体育作为国内领先的体育用品企业之一，二十年如一日，坚持以创新引领行业发展，以优质的产品和服务满足客户需求，以敢于担当的胸怀赢得社会尊敬。力星体育创新提出“轮滑应该是大众的户外休闲生活方式”的理念，以及倡导“健康活力、积极向上”的轮滑文化，在推动轮滑及整个相关产业向前发展方面起着重要作用。

力星体育是中国第一批直排轮滑鞋生产企业和《中国轮滑产品质量监测标准》起草成员单位之一，并获得“中国十大轮滑品牌之一”、“业界最值得信赖轮滑品牌之一”等多项荣誉称号。

集团背景

盛和伟业投资集团始创于1985年，是一家集房地产开发、时尚健康产业、实业投资于一体的综合投资集团。经过近三十年的探索实践,盛和伟业走出了一条适合自身发展的经营道路，在涉足的每个行业领域中都力争第一，成为一家将集团多元化和企业专业化有机结合具备现代管理优势的集团公司。盛和伟业以深远的发展战略、科学的专业管理、良好的服务理念、优秀的品牌形象参与市场经济的全方位竞争，立足东莞，辐射珠三角，延伸全国，走向世界，共创盛和时代！

Dongguan Lixing sporting goods Co., Ltd. is mainly engaged in outdoor sporting goods such as skates, roller skates, roller skates, children's roller skates, straight wheels, roller skate accessories, etc. it is a drafting member of China's roller skate product quality monitoring standard and one of China's top ten roller skate brands. Dongguan Lixing sporting goods Co., Ltd., referred to as Lixing or Lixing sports for short, was founded in 1993, under Shenghe Weiye investment group. It is a sports brand operator integrating the production, sales and R & D of "roller skating and outdoor leisure sporting goods". As one of the leading sporting goods enterprises in China, Lixing sports insists on leading the development of the industry with innovation, satisfying customers' needs with high-quality products and services, and winning social respect with the courage to take on responsibilities. Lixing sports innovation puts forward the concept of "roller skating should be the public's outdoor leisure lifestyle", and advocates the roller skating culture of "healthy, energetic and positive", which plays an important role in promoting the forward development of roller skating and the whole related industries. Lixing sports is one of the first straight row roller skate manufacturers in China and one of the drafting member units of China roller skate product quality monitoring standard, and has won many honorary titles such as "one of the top ten roller skate brands in China", "one of the most trusted roller skate brands in the industry", etc. Shenghe Weiye investment group, founded in 1985, is a comprehensive investment group integrating real estate development, fashion health industry and industrial investment. After nearly 30 years of exploration and practice, Shenghe Weiye has stepped out a business path suitable for its own development, striving to be the first in every industry field involved, and becoming a group company with modern management advantages that organically combines group diversification and enterprise specialization. Shenghe Weiye participates in the all-round competition of market economy with its far-reaching development strategy, scientific professional management, good service concept and excellent brand image. It is based in Dongguan, radiates the Pearl River Delta, extends the whole country, goes to the world, and creates prosperity and era together!

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