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Zhejiang fudebao Furniture Co., Ltd. was founded in 1988, nearly 30 years of history. It is an innovative enterprise with brilliant development and successful transformation characteristics in China's furniture industry. In 2012, the "FDD butterfly transformation strategic transformation plan" was officially launched. Through the three-year "pupation, butterfly and butterfly dance" main body annual plan transformation promotion, the butterfly transformation strategic transformation plan has been successfully completed. FDD has genetically realized the Phoenix Nirvana, and the pupation is the successful transformation of the butterfly. The enterprise has entered the development stage from the transformation period. FDD has subverted the industry tradition, built a business model with innovation and profitability, and realized the butterfly strategic development mode and system landing ability with the combination of "1 + N terminal mode, 5D lifestyle customized service mode, model product mode, triple play integration and drainage mode, two delays and one promotion of precision marketing mode". The model overcomes the pain point of consumption and real estate in the new ecological market and the core essence of the franchise profit model, and forms the core competitiveness of the model of "flexible ability and fashion". It is known as the "Zara model of furniture industry", and also becomes one of the more profitable and competitive models of the whole furniture industry.

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