星辉RASTAR品牌怎么样 申请店铺

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星辉互动娱乐股份有限公司是一家专注于打造以优质文化内容为核心，线上与线下相结合，硬件与软件互补，营销与产品互动的高科技互动娱乐产业跨界平台公司，将“玩具+娱乐”的泛娱乐文化概念，植入移动互联网思维，整体推动玩具与互动娱乐行业的发展。

公司成立之初，主要从事电动玩具车和塑胶玩具的经营。自2005年起，公司抓住汽车文化的普及和汽车保有量增加的市场契机，进行产品战略创新，将传统玩具和汽车文化相结合，重点发展车模业务。2010年，星辉车模A股在深圳证券交易所上市。

上市以来，公司基于规模及业务稳定性的考虑，积极拓展休闲娱乐类婴童用品、并购星辉材料，为公司形成规模效应并给未来发展成平台类大型公司奠定了一定基础。迄今为止，星辉车模是车模授权数量较多的企业之一，拥有业界较完整的品牌车模生产线，始终坚持自主、研发、生产、销售的全产业链经营模式，并不断建设、完善覆盖全国、辐射海外的营销网络，赢得细分市场，开拓国际市场。历经多年磨砺，创建星辉婴童品牌，旗下星辉婴童车模和儿童自行车等产品在国内玩具企业中享负盛名。公司商标“RASTAR”不仅在国内注册，而且已在主要出口市场欧盟、日本、美国、澳大利亚、新加坡、韩国、中国香港等47个国家和地区进行了注册，并和授权的汽车品牌同时出现在产品上，形成更为强大的品牌优势，制造精良的产品，广受全球消费者好评，为公司的后续发展奠定了坚实基础。

Xinghui Interactive Entertainment Co., Ltd. is a high-tech interactive entertainment industry cross-border platform company focusing on building high-quality cultural content as the core, combining online and offline, complementing hardware and software, marketing and product interaction. It integrates the concept of "Toy + entertainment" Pan entertainment culture into mobile Internet thinking, and promotes the development of toy and interactive entertainment industry as a whole. At the beginning of the company's establishment, it mainly engaged in the operation of electric toy cars and plastic toys. Since 2005, the company has seized the opportunity of the popularization of automobile culture and the increase of automobile ownership, carried out product strategic innovation, combined traditional toys with automobile culture, and focused on the development of automobile model business. In 2010, Xinghui model A shares were listed on Shenzhen Stock Exchange. Since its listing, the company has actively expanded its leisure and entertainment products for infants and children and acquired Xinghui materials based on the consideration of scale and business stability, laying a certain foundation for the company to form scale effect and develop into a platform type large company in the future. So far, Xinghui car model is one of the enterprises with a large number of car model authorization. It has a relatively complete brand car model production line in the industry. It always adheres to the whole industry chain management mode of independent, R & D, production and sales, and constantly builds and improves the marketing network covering the whole country and radiating overseas, wins the market segmentation and develops the international market. After years of hard work, we have established Xinghui infant and child brand. Our products, such as Xinghui infant and child models and children's bicycles, enjoy a good reputation among domestic toy enterprises. The company's trademark "Rastar" is not only registered in China, but also has been registered in 47 countries and regions such as European Union, Japan, the United States, Australia, Singapore, South Korea, Hong Kong, China and other major export markets. At the same time, it appears in the products together with the authorized automobile brands, forming a stronger brand advantage, manufacturing excellent products, and widely praised by global consumers The follow-up development has laid a solid foundation.

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