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广东金正电器（集团）公司是一家集科研、生产、贸易、投资为一体的现代高科技企业，始创于1997年4月2日。金正“真金不怕火炼”的产品品质和企业精神为广大消费者所称道，“苹果熟了”的广告语唱遍大江南北。在新的发展时期，金正公司推出了“我有未来”的企业文化，代表了金正企业对未来美好事业发展的一个良好的愿景和期冀，表达了金正人对民族、国家强烈的责任感。

2010年，由金正集团授权，中山市金正生活电器有限公司，于珠三角城际轻轨中山南头站与太澳高速出口的交通枢纽地段、“华南家电城”侨乡腹地成立，具有独立法人资格。金正重点打造以小家电厨房产品为核心，通过传统商场超市销售拉动礼品团购，通过电子商务捕捉热点产品，三维一体运作，树立品牌优势，旗下豆芽机、电煮锅、净鞋宝、电烤炉、电陶炉、精瓷炖盅、电压力锅、电饭煲、电磁炉、电热水壶、豆浆机等系列精品小家电陆续上市。

凭借得天独厚的运营管理能力，金正一直遵循以市场为导向，以渠道为基础，以品牌为核心的经营方针，立足专业奋进、年轻创新的营销团队，匹配完善的物流配送和售后保障服务体系，带着“金正人”的爱心走进千家万户，以金正尚品构建智慧生活！

Guangdong Jinzheng electrical appliances (Group) Co., Ltd. is a modern high-tech enterprise integrating scientific research, production, trade and investment. It was founded on April 2, 1997. Jinzheng's product quality and enterprise spirit of "real gold is not afraid of fire" are praised by the majority of consumers. The advertising language of "apple is ripe" is sung all over the country. In the new development period, Jinzheng company has launched the corporate culture of "I have the future", which represents a good vision and expectation of Jinzheng company for the future development of a better cause, and expresses the strong sense of responsibility of Jinzheng people to the nation and the country. In 2010, authorized by Jinzheng group, Zhongshan Jinzheng life Electric Appliance Co., Ltd. was established in the transportation hub of Zhongshan Nantou station of Pearl River Delta Intercity light rail and the exit of tai'ao expressway, and the hinterland of overseas Chinese town of "South China home appliance city", with independent legal personality. Jinzheng focuses on creating a series of boutique products, such as small household appliances kitchen products, group buying of gifts through traditional supermarket sales, capturing hot products through e-commerce, three-dimensional integrated operation, and establishing brand advantages. Its bean sprout machine, electric cooker, jingshobao, electric oven, electric pottery furnace, fine porcelain stewing cup, electric pressure cooker, electric rice cooker, electromagnetic furnace, electric kettle, soymilk machine, etc Home appliances are on the market. With its unique operation and management ability, Jinzheng has always followed the market-oriented, channel based, brand centered business policy, based on a professional and innovative marketing team, matched with a perfect logistics distribution and after-sales service system, walked into thousands of households with the love of "Jinzheng people", and built a smart life with Jinzheng products!

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