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汤臣倍健创立于1995年10月,2002年系统地将膳食补充剂引入中国非直销领域,并迅速成长为中国膳食补充剂品牌和标杆企业。
多年来,汤臣倍健一直执行“三步走”的差异化全球品质战略,从全球原料采购到全球原料专供基地建立,再到全球自有有机农场建立。目前,已有70%以上的原料进口自世界各国。2012年,汤臣倍健位于巴西的全球原料基地正式签约,2014年汤臣倍健新增澳大利亚β-胡萝卜素原料基地。
2012年6月,汤臣倍健珠海生产基地第三期厂房落成,不但在产能和硬件上成为亚洲的膳食补充剂专业生产基地之一,并在行业内以更加透明的方式公开原料和生产过程,希望打造成行业透明工厂的标杆,以诚信见证汤臣倍健的“全球营养,全球品质”。
今天的汤臣倍健建立了科学的膳食补充体系,包括:蛋白质、维生素、矿物质、天然动植物提取物及其它功能性膳食补充食品。除了具有差异化的产品力,汤臣倍健还拥有经销商资源和零售网络。2014年,汤臣倍健开始从产品营销转向价值营销,专注把“服务力”打造成核心竞争力。
“尊重每个人,享受每一天”是汤臣倍健的核心价值观。汤臣倍健相信,诚信比聪明更重要;汤臣倍健追求快乐工作、快乐生活;汤臣倍健提倡“创新无止境”;汤臣倍健尊重个体价值,汇聚团体智慧。尊重,创新,诚信,快乐,团队——成就汤臣倍健个性鲜明的企业精神。
Founded in October 1995, betaine Thomson systematically introduced dietary supplements into China's non direct marketing field in 2002, and rapidly grew into a brand and benchmark enterprise of Chinese dietary supplements. For many years, he has been implementing the "three-step" differentiated global quality strategy, from global raw material procurement to the establishment of global raw material supply base, to the establishment of global own organic farms. At present, more than 70% of raw materials have been imported from all over the world. In 2012, the global raw material base in Brazil was officially signed, and in 2014, the new Australian β - carotene raw material base was added. In June 2012, the third phase of the factory building of Tangshen Beijian Zhuhai production base was completed, which not only became one of the professional production bases of dietary supplements in Asia in terms of production capacity and hardware, but also opened the raw materials and production process in a more transparent way in the industry, hoping to build a benchmark for the industry's Transparent Factory and witness Tangshen Beijian's "global nutrition, global quality" in good faith. Today, Watson Bijian has established a scientific dietary supplement system, including protein, vitamins, minerals, natural animal and plant extracts and other functional dietary supplements. In addition to the differentiated product power, Mr. Thomson has dealer resources and retail network. In 2014, Mr. Tang began to shift from product marketing to value marketing, focusing on building "service force" into core competitiveness. "Respect everyone and enjoy every day" is the core value of Mr. Tomson. He believes that honesty is more important than intelligence; he pursues happy work and life; he advocates "endless innovation"; he respects individual values and brings together group wisdom. Respect, innovation, integrity, happiness, team - to achieve a distinctive corporate spirit.
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