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Qinghai Huzhu Highland Barley Wine Co., Ltd. is mainly engaged in the R & D, production and sales of highland barley wine, mainly engaged in "Huzhu, tianyoude, eight workshops, yongqinghe, shiyide" and other series of highland barley wine, as well as "Maxwell" brand wine. It has 4 wholly-owned subsidiaries and 2 holding subsidiaries, with a total asset of 3 billion yuan and more than 2200 employees. It is the largest highland barley wine in China Barley wine production enterprises. Tianyoude highland barley wine is made of highland barley, a special crop of Qinghai Tibet Plateau. Highland barley is mainly planted in Tibet, Qinghai, Gannan, Gansu and other cold regions of Qinghai Tibet with an altitude of more than 2700 meters. The unique planting area makes highland barley basically grow in a pollution-free environment with pure, natural, green and organic quality. The company has 100000 Mu organic highland barley planting base, which has been recognized as China's organic products, and strives to effectively control product quality from the source. The underground well water used for brewing originated from the 6000 meter ice and snow melt water of the Qinghai Tibet Plateau, known as the "Asian water tower". It passes through dozens of meters deep glacial rock layers and is filtered layer by layer. The water quality is pure, moderate in hardness and softness, crisp and slightly sweet, rich in zinc, selenium and other trace elements. It is a good natural brewing water. The company adopts the traditional technology of "four times of cleaning by steaming and burning", which has a history of more than 600 years. The four times of operation are raw material steaming, auxiliary material steaming, distiller's grains fermenting, steaming liquor flowing and granite pit fermenting. In recent years, through the acquisition of Napa winery in the United States, the company has entered the steady growth of the imported wine market. Through the acquisition of zhongjiuwang e-commerce platform, the company complements the existing offline marketing channels. In line with the market changes, the company has successively developed new products such as oak barley wine, organic barley wine, low-grade barley wine and highland barley whisky which are more suitable for the market demand, and gradually formed a market pattern with highland barley wine as the core, multi category operation and diversified development. In addition, the company has passed the TTB certification of American spirits market and is allowed to enter the American market for sale. The company will take advantage of the unique raw materials of highland barley wine and the regional advantages of the Qinghai Tibet Plateau to promote the export of highland barley wine as a new liquor category in the global mainstream market.

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