致中和品牌怎么样 申请店铺

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浙江致中和酒业公司坐落在山清水秀的国家级风景名胜—千岛湖畔，是我国保健酒行业三巨头之一，也是我国最大的五加皮生产企业，是保健酒行业中唯一同时拥有中华老字号、中国地理标志产品的企业，并拥有体现中庸文化的品牌。

“致中和”取自《中庸》：“中者也，天下之大本也；中和者，天下之达道也。致中和，天地位焉，万物育焉。”1763年（即清乾隆二十八年），安徽大药商朱仰懋以《中庸》中的致中和三字为号，在古建德严州府开设了第一家“致中和酒坊”。这就是致中和企业的历史发端，从此，致中和企业开始了近三百年的品牌经营与发展。

“致中和”酒色如榴花，香如蕙兰，入口醇厚甘甜，金黄挂饮者喜爱，几百年来盛销不衰。1876年，致中和五加皮获得新加坡南洋商品赛会金质奖后，举世闻名，开始享誉世界。李时珍曾评赞五加皮酒：“五加皮酒，能去一切风湿瘘痹，壮筋骨，填精髓，顺气化痰，久服延年益寿，功难尽述。”一些国外行内人士更把“英国威士忌，法国波尔多葡萄酒，俄罗斯伏特加，中国五加皮”并成为世界四大区域特色名酒。以后又陆续获得1915年巴拿马万国博览会银质奖、1929年西湖国际博览会优质奖……先后获得国内外大二十余项。

致中和“稀世芝兰香”白酒上市后深受浙江政商核心消费群的喜爱，被赞誉为“浙江人自己的好酒”。不仅于此，2012年致中和白酒在上海国际酒业交易中心成功挂牌上市，具有了较高的收藏和投资价值。

致中和公司除了拥有一流的保健酒产品外，还有深受大众喜欢的致中和龟苓膏，且是龟苓膏行业毫无争议的第一领导品牌。

2010年4月，宋都控股（股票代码：600077）正式收购浙江致中和实业有限公司，先后投资近10亿元建设独具特色的旅游景区型新保健酒生产基地，并成立了致中和健康食品研究院，邀请国内酒业泰斗沈怡方为荣誉院长，江南大学副校长徐岩为致中和首席科学家。这一战略举措预示着新新资本和传统品牌的强强联合，三百年老品牌致中和正逐渐蜕变为一家有着管理国际化、运营标准化、品牌世界化的世界级民族品牌。

Zhejiang Zhizhong liquor industry Co., Ltd. is located at the Bank of Qiandao Lake, a national scenic spot with beautiful mountains and rivers. It is one of the three giants in China's health wine industry, and the largest Wujiapi production enterprise in China. It is the only enterprise in the health wine industry that has a Chinese time-honored brand and a Chinese geographical indication product, as well as a brand reflecting the culture of the mean. "Zhizhong" comes from "the mean": "the middle is the foundation of the world; the middle is the way to reach the world. To neutralize, heaven and earth are in place, and all things are cultivated. " In 1763 (the 28th year of Qianlong's reign in the Qing Dynasty), Zhu Yangmao, a large pharmaceutical merchant in Anhui Province, established the first "Zhizhong distillery" in Yanzhou Prefecture of ancient Jiande under the name of "the golden mean". This is the historical origin of Zhizhong enterprise. Since then, Zhizhong enterprise has started its brand management and development for nearly three hundred years. "Zhizhong" wine is like durian, fragrant like Cymbidium, mellow and sweet at the entrance, loved by golden drinkers, and has been popular for hundreds of years. In 1876, Zhizhong Wujiapi won the gold medal of Nanyang commodity competition in Singapore, and became famous all over the world. Li Shizhen once praised Wujiapi liquor: "Wujiapi liquor can remove all rheumatism and fistula, strengthen muscles and bones, fill in essence, smooth Qi and dissipate phlegm, take it for a long time and prolong life. It's hard to describe the merits." Some foreign insiders have made "British whisky, French Bordeaux wine, Russian Vodka, Chinese five skin" as the world's four regional characteristic wines. After that, he successively won the silver medal of 1915 Panama world expo and the high quality prize of 1929 West Lake International Expo It has successively obtained more than 20 major projects at home and abroad. Zhizhong "rare Zhilan flavor" liquor, after being listed, is deeply loved by the core consumer groups of Zhejiang government and commerce, and praised as "Zhejiang People's own good wine". In addition, in 2012, Zhizhong liquor was successfully listed in Shanghai International Liquor Trading Center, with high collection and investment value. In addition to the first-class health wine products, Zhizhong guiling paste, which is popular with the public, is the No.1 leading brand in guiling paste industry. In April 2010, Songdu holding (Stock Code: 600077) formally acquired Zhejiang Zhizhong Industrial Co., Ltd., invested nearly 1 billion yuan to build a new health wine production base with unique tourist attractions, established Zhizhong Health Food Research Institute, invited domestic wine industry taidou Shen Yifang as honorary president, and vice president of Jiangnan University Xu Yan as the chief scientist of Zhizhong. This strategic move indicates the strong combination of new capital and traditional brands. Zhizhong, a 300 year old brand, is gradually transforming into a world-class national brand with international management, standardized operation and worldwide brand.

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