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浙江木玩世家玩具有限公司成立于2007年07月07日,是一家专门负责中国市场的品牌木制玩具及游戏,儿童日用品的专业销售公司。直营中心设在上海市,研发中心设在浙江省杭州市，加盟中心设在浙江省义乌市,在中国木制玩具城-云和县拥有强大的生产能力及技术实力。木玩世家品牌最早诞生于2004年7月,系列产品由于市场定位明确,质量考究,诞生不久,便成为中国规模最大,发展最快的木制玩具品牌。木玩世家形象最初与淘宝上海商盟合作,在淘宝网上采用网络直销的方式寻求合作加盟,在网上实行专卖,建立网上品牌连锁店.由于成熟的运用了B2C模式,品牌的推广和宣传成本与传统渠道相比大大降低,使得品牌在不到一年的时间内获得了国内大批年轻父母和白领、小资群体的认同和信任,业绩飞速增长,这一强强联合的全新合作模式现已被其它行业作为案例广泛借鉴和采用。截止到2007年底,该品牌在中国市场已经有近150家加盟专卖店和22家直营店,产品占据了中国品牌木制玩具市场的近40%份额。木玩世家旗下共有六大系列，分别是:“比好”儿童玩具,“爱木”成人玩具,“摇摇马”儿童用品,“比好原木”生活饰品,“蓝橙”益智游戏“博客”系列儿童玩具。

Zhejiang Muwan Shijia Toys Co., Ltd. was established on July 7, 2007. It is a professional sales company specialized in brand wooden toys, games and children's daily necessities in China. The direct business center is located in Shanghai, the R & D center is located in Hangzhou, Zhejiang Province, and the franchise center is located in Yiwu, Zhejiang Province. It has a strong production capacity and technical strength in Yunhe County, China's wooden toy city. The wooden play family brand was first born in July 2004. Due to its clear market positioning and excellent quality, the series of products soon became the largest and fastest-growing wooden toy brand in China. At first, the image of Muwan aristocratic family cooperated with Taobao Shanghai Business Association, seeking for cooperation and alliance through online direct selling, implementing monopoly on the Internet, and establishing online brand chain stores. Due to the mature use of B2C mode, the cost of brand promotion and publicity is greatly reduced compared with traditional channels, In less than a year, the brand has been recognized and trusted by a large number of young parents, white-collar workers and small capital groups in China, and its performance has grown rapidly. This new cooperation mode of strong alliance has been widely used as a case in other industries. By the end of 2007, the brand had nearly 150 franchised stores and 22 Direct stores in the Chinese market, and its products accounted for nearly 40% of the Chinese brand wooden toy market. There are six series of children's toys under the family of wood play, which are respectively "better than" children's toys, "love wood" adult toys, "rocking horse" children's products, "better than log" life accessories, "blue orange" puzzle game "blog" series children's toys.

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