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上海，作为一个国际时尚之都，孕育了无数的经典和繁华；积淀了独有的魅力和素养。期间有着一块富源之地，演绎着只有它才能诠释的文明——那就是上海的老城隍庙。

创始于1906年，享誉中华的老字号——老庙黄金，发祥且成长与此。作为改革开放后湖上第一黄金零售企业，老庙黄金以具有丰厚文化底蕴的“老城隍庙”和“老庙”品牌飞速成长。从初创时的两节柜台，在全国24个省市，建立了三百多家品牌加盟店（柜）搭建了上海和深圳两大物流平台。

2006年销售处于行业中的前两位并荣获“中国500最具价值品牌”，商务部认定的第一批“中华老字号”企业。2007年老庙产品荣获“中国名牌产品”。老庙品牌占珠宝首饰市场的前二位。2008年，更是获得了由亚洲品牌盛典组委会颁发的“亚洲500最具价值品牌”。又新发展“九天名玉”、“L&M”两大品牌，专注高品味的年轻时尚市场。

老庙作为中国唯一代表，多次登上世界钻石大会的演讲台；并且老庙设计师的作品也屡次在国际珠宝设计大赛中夺冠。

上海老庙黄金有限公司的前身是“上海老城隍庙工艺品商店”，创建于1982年，是国务院批准国内恢复销售黄金饰品后上海开设的第一家黄金零售点。1994年12月20日，发展为专营黄金珠宝首饰的上海老城隍庙金银珠宝公司，1998年7月28日改制为上海老庙黄金有限公司。历经多年的努力，公司的注册资金已从当年的2000万元，上升到目前的1.1亿元。拥有资产1.6亿元。

目前，公司拥有黄金厂、铂金厂、钻石公司、铂金公司、国际贸易公司、文化礼品公司、贵金属提炼公司、珠宝科研检测中心、钻石加工中心，以及城隍庙总店、钻石楼、南京路银楼，和遍及上海市区及各郊县的62家连锁分店及销售网点，另有200余个全国专卖点，从业员工近千余人。2001年，公司成立了老庙黄金国际贸易有限公司，以适应WTO，积极参与钻石国际贸易的需求。同时，老庙黄金又是新成立的黄金交易所的第一批会员单位。公司已发展成为国内为数不多的集商业、工业、科技于一体的大型企业。特别是在黄金零售行业中，公司的领先地位确立无疑，市场份额逐年扩大，2000年销售额为9.3亿元，2001年更达到13亿元。老庙黄金相当注重品牌的宣传和维护工作，每年均有近1400万元的资金用于广告投放，其广告语“老庙黄金给您带来好运气”妇孺皆知。同时，公司与DTC、世界黄金协会、铂金协会在各方面紧密合作，这不仅使公司的“老庙”品牌名扬全国，也带动了整个城隍庙地区的黄金销售，使之成为沪上，乃至全国最大的黄金销售中心。

中国黄金市场正逐步走向开放，老庙黄金积极准备向海外拓展。老庙黄金已与意大利、英国、澳大利亚、以色列等国际大首饰商开展—系列交流合作。如与世界钻石交易所联合会主席施尼茨达成在高品级钻石的销售合作；与意大利设计大师罗伯特·考思在首饰设计方面的合作。同时，也与世界黄金协会、铂金协会、DTC钻石推广中心保持着密切的战略联盟。公司已在香港注册，积极参与香港市场的品牌竞争。

Shanghai, as an international fashion capital, breeds countless classics and prosperity, and accumulates unique charm and accomplishment. During this period, there is a rich source of land, which only interprets the civilization that is able to interpret it, that is, the Old City God Temple in Shanghai. Founded in 1906, Laomiao gold, a time-honored brand in China, originated and grew up here. As the first gold retail enterprise on the lake after the reform and opening up, the old temple gold has grown rapidly with the brand of "Old City God Temple" and "old temple" with rich cultural details. From the two sections of the counter at the beginning, more than 300 brand franchised stores (counters) have been established in 24 provinces and cities across the country, and two major logistics platforms in Shanghai and Shenzhen have been built. In 2006, the company was ranked the top two in the industry and won the title of "China's 500 most valuable brand" and the first batch of "China Time-honored Brand" enterprises recognized by the Ministry of Commerce. In 2007, the old temple products won the title of "China famous brand products". The old temple brand occupies the first two places in the jewelry market. In 2008, it was awarded the "Asia 500 most valuable brand" by the Organizing Committee of the Asian brand Festival. We have also developed two new brands, namely "jiutianmingyu" and "L & M", focusing on the high-quality young fashion market. As the only representative of China, Laomiao has been on the podium of the world diamond Conference for many times, and the works of Laomiao designer have won the international jewelry design competition for many times. Shanghai old temple gold Co., Ltd., the predecessor of Shanghai Old City God Temple handicraft shop, was founded in 1982. It is the first gold retail outlet opened by Shanghai after the State Council approved the resumption of gold sales in China. In December 20, 1994, it was developed into a gold and silver jewelry company in Shanghai, which was specialized in gold and jewelry. In July 28, 1998, it was rebuilt into Shanghai old temple gold Co., Ltd. After years of efforts, the registered capital of the company has increased from 20 million yuan in that year to 110 million yuan at present. It has assets of 160 million yuan. At present, the company has gold, platinum, Diamond Corp, platinum, international trading companies, cultural gifts companies, precious metals refining companies, jewelry research and testing centers, diamond processing centers, as well as Town God's Temple general store, diamond house, Nanjing road silver tower, and 62 chain stores and sales outlets throughout Shanghai City and suburban counties. There are more than 200 national monopoly points. There are more than 1000 employees. In 2001, the company established Laomiao Gold International Trade Co., Ltd. to meet the needs of WTO and actively participate in international diamond trade. At the same time, old temple gold is the first group of members of the newly established gold exchange. The company has developed into one of the few large enterprises integrating commerce, industry and technology in China. Especially in the Gold retail industry, the company's leading position is undoubtedly established, the market share is expanding year by year, the sales volume in 2000 was 930 million yuan, and in 2001 it reached 1.3 billion yuan. Laomiao gold attaches great importance to the promotion and maintenance of the brand, and nearly 14 million yuan is spent on advertising every year. Its slogan "Laomiao gold brings good luck to you" is well known to all women and children. At the same time, the company closely cooperate with DTC, the world gold association and platinum Association in various fields. This not only made the company's "old temple" brand famous throughout the country, but also promoted the gold sales in the whole Town God's Temple area, making it the largest gold sales center in Shanghai and even the whole country. China's gold market is gradually opening up, and Laomiao gold is actively preparing to expand overseas. Laomiao gold has carried out a series of exchanges and cooperation with Italy, Britain, Australia, Israel and other major international jewellers. For example, we have reached sales cooperation in high-grade diamonds with the chairman of the World Federation of diamond exchanges, schnitz, and in jewelry design with Italian designer Robert Koth. At the same time, it also maintains a close strategic alliance with the world gold association, platinum Association and DTC diamond promotion center. The company has been registered in Hong Kong and actively participates in the brand competition in the Hong Kong market.

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