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西安音乐学院乐器厂建于1958年，主要生产古筝，同时开发生产二胡、古琴、琵琶等民族乐器，经过半个多世纪的努力拼搏，创出了自主品牌，“朱雀”牌商标被评为西安市著名商标、陕西省著名商标，西安音乐学院乐器厂多年被西安市工商局授予“重合同 守信用”、“诚信单位”称号。

西安音乐学院乐器厂坚持采用古法纯手工制琴，因此，在古筝制作界独树一帜，备受关注，产品音质纯正，音色优美，受到专家的青睐。

五十年来毫不妥协的传统精神、手艺人对技术的精益求精以及极好的声音感觉、精湛的技艺技巧，产品从设计到备料，从生产到组装，每一道环节都一丝不苟，紧密衔接，整个过程中都贯穿着极为严格的品质管理体系，每架古筝保持着最佳状态，构成完美无缺的整体。其优美的音色和多年不衰的稳定性能，可充分体现音乐的感染力和表达音乐艺术的魅力。

品牌是企业发展的生命，从1996年起，我们提出并实施品牌战略计划，通过良好信誉和优质产品创立自己的知名品牌，赢得市场。经过十多年孜孜不倦的努力追求，“朱雀”牌商标被评为西安市著名商标、陕西省著名商标，在名牌的创建过程中，我们树立全员质量意识，营造创名牌氛围，每年举办一次“朱雀秦筝质量评比大赛”活动，邀请国内资深专家、教授现场“垂帘听音”，并结合亲自试弹、品鉴，评出最佳产品；保证了朱雀牌秦筝质量的稳步提升，企业同时取得了良好的社会和经济效益，1996年被陕西省教委评为“高校优秀企业”，2001-2009年连续被西安市工商行政管理局评为“诚信单位”、“重合同，守信用”单位。2008年朱雀秦筝被网友评为“中国名牌古筝”。

改革开放以来，为了适应市场的需求与企业自身发展的要求，乐器厂进行了大胆的改革，采取了许多激励、监督措施，极大地提高了员工的生产积极性，生产得到了迅速发展，产量连年递增，质量稳步提高。在经营管理方面，厂领导班子本着"强化素质、提高技艺、适应市场、完善服务"的原则，使管理水平日渐提高。

在新的历史时期，我厂全体员工团结协作，努力拼搏，将为广大用户提供更好的产品和更完善的服务。

The musical instrument factory of Xi'an Conservatory of music was established in 1958. It mainly produces guzheng, and develops and produces erhu, guqin, Pipa and other national musical instruments. After more than half a century of hard work, it has created its own brand, "Zhuque" brand trademark has been rated as the famous trademark of Xi'an city and the famous trademark of Shaanxi Province. The musical instrument factory of Xi'an Conservatory of music has been awarded "contract abiding and credit abiding" by Xi'an Administration of industry and Commerce for many years ”, the title of "integrity unit". The musical instrument factory of Xi'an Conservatory of music insists on using the ancient method to make the zither by hand. Therefore, it is unique in the field of zither production and has attracted much attention. Its products are pure in sound quality and beautiful in sound color and are favored by experts. In the past 50 years, the uncompromising traditional spirit, the craftsman's continuous improvement of technology, excellent sound feeling, exquisite skills, products from design to material preparation, from production to assembly, every link is meticulous and closely linked, throughout the whole process, there is a very strict quality management system, and each guzheng maintains its best state, forming a perfect integrity Body. Its beautiful timbre and long-lasting stability can fully reflect the appeal of music and the charm of music art. Brand is the life of enterprise development. Since 1996, we have put forward and implemented the brand strategic plan, created our own famous brand through good reputation and high-quality products, and won the market. After more than ten years of unremitting efforts, "Zhuque" brand trademark has been awarded as Xi'an famous trademark and Shaanxi famous trademark. In the process of brand building, we have established the quality awareness of all staff, created a brand atmosphere, held an annual "Zhuque Qin Zheng quality evaluation competition" activity, invited domestic senior experts and professors to listen to the sound on the spot, and combined with personal experience In 1996, it was awarded as "excellent enterprise in Colleges and universities" by Shaanxi Provincial Education Commission, and "integrity unit" and "contract and credit unit" by Xi'an Administration for Industry and Commerce from 2001 to 2009. In 2008, Zhuque zither was named "Chinese famous brand zither" by netizens. Since the reform and opening up, in order to meet the needs of the market and the requirements of the enterprise's own development, the musical instrument factory has carried out bold reform and adopted many incentive and supervision measures, which greatly improved the enthusiasm of the staff in production. The production has been developed rapidly, the output has been increasing year by year, and the quality has been steadily improved. In terms of operation and management, the leading group of the plant is based on the principle of "strengthening quality, improving skills, adapting to the market and improving services", so as to improve the management level day by day. In the new historical period, all the staff of our factory will work hard together to provide better products and better services for our customers.

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