洽洽品牌怎么样 申请店铺

洽洽食品股份有限公司成立于2001年8月9日，位于合肥市国家级经济技术开发区，主要生产坚果炒货类、焙烤类和薯片类等休闲食品。洽洽食品（002557）于2011年3月2日在深圳交易所挂牌上市。2011年6月1日，洽洽食品启动品牌新形象“更时尚、更快乐”。

洽洽食品坚持以“创造美味产品，传播快乐味道”为使命，经过近十多年的发展，产品线日趋丰富，成功推广“洽洽香瓜子”、洽洽喀吱脆”、“洽洽小而香”、“洽洽怪U味”等产品，深受消费者的喜爱，品牌知名度和美誉度不断提升，是中国坚果炒货行业的领军品牌，产品远销国内外30多个国家和地区。

洽洽食品凭借美味的食品、优质的服务、精准的市场定位和科学的管理成长为坚果炒货行业的龙头企业。“洽洽”品牌深得广大消费者认可，在市场上树立了良好的声誉，已经成为国内坚果炒货领域的第一品牌。2002年，“洽洽”商标被国家工商行政管理总局认定为“中国驰名商标”，品牌价值达18.225亿元。2006至今，洽洽品牌连续位居“全国坚果炒货食品著名品牌”之首。先后荣获了“中国农产品加工企业50强”、“中国食品工业百强企业”、“中国食品工业质量效益先进企业奖”等荣誉称号。

为确保食品安全，公司在业内率先建立了以ISO9001和HACCP质量保证体系为基础的质量管理体系和食品安全管理体系。根据行业特点，公司制定和实施了严密的质量控制措施，并形成了从供方管理、入厂检测、在线检测、产品出厂检测，到市场售中检测的全流程质量监控体系，切实将严格的质量管理落实到原料采购、产品设计、生产加工、产品销售、售后服务等各个环节。公司自成立以来在历次国家级市场抽检中，产品质量均合格并得到了良好评价，被中国食品工业协会授予最高级别的企业信用等级AAA级、企业食品安全信用等级A级，多次荣获“全国食品安全示范单位”、“全国质量管理先进单位”等称号。

洽洽人一直坚持着“团结、敬业、创新”的企业精神，通过一点一滴的艰苦奋斗，将民族传统手工业改造成为集规模化、产业化、机械化、信息化为一体的现代化企业，“创世界知名品牌，建世界一流企业”将是洽洽矢志不渝的追求目标。

Chacha Food Co., Ltd., founded on August 9, 2001, is located in the national economic and Technological Development Zone of Hefei city. It mainly produces nuts, roasts, chips and other leisure food. Qiaqia food (002557) was listed on Shenzhen Stock Exchange on March 2, 2011. On June 1, 2011, Qiaqia launched a new brand image of "more fashionable and happier". Qiaqia food adheres to the mission of "creating delicious products and spreading happy taste". After more than ten years of development, its product line has become increasingly rich. It has successfully promoted such products as "Qiaqia fragrant melon seeds", "Qiaqia crunchy", "Qiaqia small and fragrant", "Qiaqia strange u taste", etc., which are deeply loved by consumers, and its brand awareness and reputation have been constantly improved. Qiaqia food is the leader of China's nut fry industry Brand and products are exported to more than 30 countries and regions at home and abroad. With delicious food, high-quality service, precise market positioning and scientific management, Qiaqia food has grown into a leading enterprise in nut fry industry. "Qiaqia" brand has won the recognition of consumers, established a good reputation in the market, and has become the first brand in the field of nut speculation in China. In 2002, "Qiaqia" trademark was recognized as "China's famous trademark" by the State Administration for Industry and commerce, with a brand value of 1.825 billion yuan. Since 2006, qiaqa brand has been ranked first in "national famous brand of nut fried food". It has won the honorary titles of "top 50 Chinese agricultural products processing enterprises", "top 100 Chinese food industry enterprises" and "China food industry quality and efficiency advanced enterprise award". In order to ensure food safety, the company took the lead in establishing quality management system and food safety management system based on ISO9001 and HACCP quality assurance system. According to the characteristics of the industry, the company has formulated and implemented strict quality control measures, and has formed a whole process quality monitoring system from supplier management, incoming inspection, online inspection, product delivery inspection, to market sales inspection, and practically implemented strict quality management to various links such as raw material procurement, product design, production and processing, product sales, and after-sales service. Since its establishment, the company has passed the sampling inspection in the national market and received good evaluation. It has been awarded the highest level of enterprise credit grade AAA and enterprise food safety credit grade A by China Food Industry Association, and has been awarded the titles of "national food safety model unit" and "national advanced unit of quality management" for many times. Qiaqia has always adhered to the enterprise spirit of "unity, dedication and innovation". Through little by little hard work, it has transformed the national traditional handicraft industry into a modern enterprise integrating scale, industrialization, mechanization and informatization. "Creating a world-famous brand and building a world-class enterprise" will be Qiaqia's unswerving pursuit goal.

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