馨华德品牌怎么样 申请店铺

德华馨始创于一八九八年,前店后厂经营,在天津久负盛名,那时的皇室、军阀、官僚、富绅、天津“八大家”等各大宅门的老爷、太太、小姐、少爷常来买鞋，还根据他们的要求定做并送货上门。

当时鞋店设立在天津最繁华的东北城角大胡同地区，有三楼三底坐东向西的大门脸房。而此地区正是当时生意人梦寐以求的有“寸土寸金”之誉的经商宝地。德华馨鞋店的股东赵梓轩掷重金，积极钻营，终于如愿。

德华馨鞋店开张后，由于鞋款新，选料精，规格全且价格公道，再加上售货员热情周到的服务，因而终日客流不绝，营业额远超同行。赵梓轩常说：“人叫人累死人，货叫人挤满门”基于这种思想，赵梓轩打出了高质量这张牌。他紧紧抓住了产品的选料、款式、检验、销售四大关。在选料方面，坚决不用次料，专料专用，非常严格，所有生产原料都要经过许多严格的实验并做成样鞋试穿后，确定不挂土、不走色、不变型、耐磨损方能正式批量使用。即使鞋底也不效仿其它鞋店，全部用新白布，并把成鞋在店堂当场剖开公之于众。检验方面也由经理亲自把关，做鞋的七道公序稍不如意，坚决返工。德华馨非常注重推陈出新，最典型的是将当时做西装的礼服呢运用到杭元便鞋的鞋面，它集各种面料的优点于一身，一经推出立即轰动，销量剧增。后各鞋店争相效仿，波及全国。这一全国经典首创延续至今，仍具有强大的生命力，不可谓不是奇迹。

一九二四年前后，德华馨鞋店超越各大鞋店，形成鹤立鸡群之势。在天祥市场建成时颇具慧眼料定租界地将有大发展的赵梓轩果断租下临街门脸，与天祥市场同时开张。届时还找来当时的娱乐明星，看到鞋好明星纷纷当场订做，广告效应非常明显。一分店的门市就此创开。籍此发展势头，在一九二九年劝业场开业时开设了二分店，同时添做男女皮鞋。后又在大营门杭州道口开设了三分店。解放后于一九五六年公私合营，更名为德华馨鞋厂，迁址到河北区地纬路六号，现在的德华馨人不仅秉承了前辈精湛的技艺，更是发扬光大了德华馨诚信经商，顾客至上的精神，德华馨的事业面临着再一次的飞跃。
“德华馨”字号的含义

德：一是先做人后做事，讲究的是做人的品德、二是产品质量可靠，合作放心，意味着商德。

华：由于德华馨布鞋多为当时达官贵人购鞋之道选，胡有尽显华贵之意。

馨：指芳馨久传，有美的意思。还有就是该鞋穿着温馨，舒适之意。

Dehuaxin was founded in 1898, and operated in front of the shop and back of the factory. It was well-known in Tianjin. At that time, the masters, wives, young ladies and young masters of the royal family, warlords, bureaucrats, rich gentry and the "eight big families" in Tianjin often came to buy shoes. They also customized and delivered them to the door according to their requirements. At that time, the shoe store was set up in the most prosperous northeast corner of Tianjin, with a front door facing room on the third floor and at the third floor, sitting east to west. At that time, this area was the business treasure land with the reputation of "land and gold". Zhao Zixuan, the shareholder of dehuaxin shoes store, threw a lot of money and actively went to work. Finally, he got what he wanted. After the opening of dehuaxin shoes store, due to the new shoes, fine materials, complete specifications and fair prices, plus the warm and thoughtful service of the salesmen, the daily flow of customers is endless, and the turnover is far higher than that of peers. Zhao Zixuan often said: "people are tiring, goods are crowded." based on this idea, Zhao Zixuan played a high-quality card. He firmly grasped the four key points of product selection, style, inspection and sales. In the aspect of material selection, it is absolutely not necessary to use secondary materials, special materials and very strict. All raw materials for production must go through many strict experiments and be made into sample shoes for trial wear. It is determined that they can be used formally in batch only when they are free of soil, color, shape and wear. Even the sole of shoes does not follow the example of other shoe stores. All of them are made of new white cloth, and the finished shoes are cut open in the store on the spot. The inspection is also checked by the manager himself. The seven public procedures for making shoes are not satisfactory, and they are determined to rework. Dehuaxin attaches great importance to innovation. The most typical one is to apply the suit made at that time to the vamp of Hangyuan casual shoes. It integrates the advantages of various fabrics. Once it is launched, it becomes a sensation immediately and the sales volume soars. Later, all shoe stores tried to follow suit and spread across the country. It is a miracle that this national classic continues to have a strong vitality. Around 1924, dehuaxin shoe store surpassed all the major shoe stores, forming a trend of standing out from the rest. When the Tianxiang market was completed, Zhao Zixuan, who had great foresight and predicted that there would be a great development in the concession, decided to rent the frontage and open it at the same time as the Tianxiang market. At that time, we will also find the entertainment stars at that time, and see that good shoes stars have been ordered on the spot, the advertising effect is very obvious. A store opened. Based on this development momentum, in 1929, when the market opened, it opened two stores and added men's and women's leather shoes. After that, we opened three branches in Hangzhou Daokou, dayingmen. After liberation, in 1956, the company was jointly operated by the public and the private, renamed dehuaxin shoes factory, and moved to No. 6, Diwei Road, Hebei District. Now, dehuaxin people not only inherit the superb skills of their predecessors, but also carry forward the spirit of dehuaxin's integrity in business and customer first. Dehuaxin's career is facing another leap. The meaning of "dehuaxin" brand is: first, to be a man first and then to do things, to pay attention to the moral character of being a man; second, to be reliable in product quality and assured in cooperation, which means business ethics. Hua: Yu dehuaxin's cloth shoes were mostly chosen by the dignitaries at that time, and Hu youyou showed all his splendor. Xin: it means that fragrance has been passed on for a long time. It means beauty. Also, it means that the shoes are warm and comfortable to wear.

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