利郎LILANZ品牌怎么样 申请店铺

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LILANZ始创于1987年，于国内首倡“商务休闲”男装概念，经过20多年探索，已发展成为集设计、产品开发、生产、营销于一体的中国商务男装领军品牌。集团本部设有商品中心、生产中心、营销中心、品牌管理、人力资源、行政管理、财务、IT、商品企划、商品技术研发、国际部等部门，各部门之间密切配合，管理规范化。现集团旗下拥有主品牌LILANZ，子品牌L2。

“简约不简单”，是利郎的设计哲学，也是利郎二十多年来精心诠释和演绎的核心价值。2009年9月25日利郎在香港成功上市（港交所1234），目前市值已经超过77亿港币，专卖店三千多家，遍及全国31个省市。2014年，利郎净利润达5.55亿，营业额达24.33亿，名列中国本土男装行业前茅。

从2002年开始聘请陈道明先生担任品牌代言人，合作至今已有13年之久。利郎的企业精神吸引着众多顶尖设计人士的加盟，从2012年开始成立国际研发团队，吸纳国内外顶级服装设计师，给利郎的产品设计带来了新鲜的血液，为消费者带来了全新的视觉体验。

“简约不简单”的品牌精髓引领利郎代表中国男装登上国际舞台，高调亮相米兰时装周、东京时装周。未来，利郎将力促公司管理、营销渠道、品牌战略等全面升级，以华丽转身成就“简约哲学”的大家风范，林立世界时装之苑。

Founded in 1987, lilanz initiated the concept of "business leisure" men's wear in China. After more than 20 years of exploration, it has developed into a leading brand of Chinese business men's wear integrating design, product development, production and marketing. The head office of the group has commodity center, production center, marketing center, brand management, human resources, administrative management, finance, it, commodity planning, commodity technology research and development, international department and other departments, which closely cooperate with each other and standardize management. At present, the group has its main brand lilanz and its sub brand L2. "Simplicity is not simple" is LiLang's design philosophy, and it is also the core value carefully interpreted and deduced by LiLang in the past 20 years. On September 25, 2009, LiLang was successfully listed in Hong Kong (Hong Kong Stock Exchange 1234). At present, its market value has exceeded 7.7 billion Hong Kong dollars, and there are more than 3000 stores, covering 31 provinces and cities across the country. In 2014, LiLang had a net profit of 555 million yuan and a turnover of 2.433 billion yuan, ranking first in China's local men's wear industry. Since 2002, Mr. Chen Daoming has been employed as the brand spokesperson, and the cooperation has been 13 years. LiLang's corporate spirit has attracted many top designers to join in. Since 2012, an international R & D team has been established to attract top domestic and foreign fashion designers, bringing fresh blood to LiLang's product design and a new visual experience for consumers. The essence of "simplicity is not simple" led LiLang to represent Chinese men's wear on the international stage and make a high-profile appearance at Milan fashion week and Tokyo Fashion week. In the future, LiLang will strive to promote the comprehensive upgrading of the company's management, marketing channels, brand strategies, etc. to achieve the grand style of "simple philosophy" with gorgeous turn and stand in the world fashion garden.

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