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LETV, formerly known as LETV film industry, is a professional film and TV play video website. It focuses on LETV entertainment, an IP operating company with film and TV content as the main media for users. LETV film industry, once known as LETV film industry, was founded in 2011 and positioned as "film Internet company". It is an enterprise of Chinese film Internet industry and one of the film companies with commercial value and innovation ability in the industry. In 2014, LETV announced that in the next three years, it will transform from a film company to a film Internet company with the responsibility of sharing the cultural value of films. At the same time of producing / distributing films, LETV film industry aims to establish a film market system of "certain three guides" and "five screen linkage" o2o under the background of Internet 2.0 through the marketing mode of focus mind marketing, so as to provide audiences with online and offline viewing and value-added services. At present, the company has a national outstanding ground distribution system. By the end of 2014, it has covered 136 cities and 1200 cinemas, covering cinemas with a market share of more than 92%. At the same time, the company actively explored the new mode of Sino-U.S. film cooperation strategy, and launched the South Korean strategy. Through joint operation, research and development, and the provision of Chinese market services, the company became a Sino foreign film industry cooperation enterprise.

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