伊卡璐丝焕品牌怎么样 申请店铺
作为国际品牌,伊卡璐丝焕专业美发迄今为止已有八十多年的历史。从创建之初至今,伊卡璐丝焕专业美发一直站在专业美发行业创新的前沿。现在随着伊卡璐丝焕专业美发进军亚洲,伊卡璐丝焕将一如继往地发展其不同凡响的文化传统,设计和开发优质的染发及洗护产品,帮助消费者拥有炫亮、美丽、充满活力的秀发。
伊卡璐丝焕专业美发的故事始于1931年。当时正处于经济大萧条时期,一位勇于开拓创新、对生活充满热情的化学家,劳伦斯•盖尔博(Lawrence A. Gelb)携带妻子琼(Joan)及两个儿子离开纽约前往欧洲,去寻找独特的产品以带回美国市场。他发现了一种与众不同的染发剂,与其他只覆盖在头发表面的产品不同,这种产品竟能渗透到发茎内部,使发色更自然、更持久。
美丽漂亮、时尚新潮的琼立即看到了此产品的巨大潜力。她发现法国女性看起来总有一种“无龄之美”,所以她想将这种美丽及精神带回国给到美国女性。
回到美国后,劳伦斯•盖尔博与妻子琼走遍纽约的大街小巷,从一家沙龙到另一家沙龙,教授美发师使用新的伊卡璐染色洗发露Instant Clairol Oil Shampoo Tint。此举取得了巨大的成功,伊卡璐丝焕专业美发也随之诞生了。
在伊卡璐丝焕专业美发品牌里,每年由生物学家及化学家组成的专家团队对数以百万根,有着不同来源、发质及颜色的头发进行研究分析。如果将它们连成一条线,其长度可以往返月球两次。同时还与许多心理学家、行为科学家们、高校合作,共同研究情感与秀发之间的关系;而工程师、物理学家及造型师则运用4,000种不同的测试方法来观察头发对外界变化的反应。
伊卡璐丝焕通过全球测试沙龙网络招募了50万名以上的消费者来进行产品测试的开发工作。事实上,伊卡璐丝焕专业美发现已拥有10,000项有效专利。
劳伦斯•盖尔博在30年代掀起的染发革命一直延续至今。随着伊卡璐丝焕专业美发在亚洲地区的蓬勃发展以及在中国的隆重上市,将会有更精彩的故事呈现。
As an international brand, icalushwan professional hairdressing has a history of more than 80 years. Since its inception, Icarus has been standing at the forefront of professional hair industry innovation. Now, with icalushwan's professional hairdressing entering Asia, icalushwan will continue to develop its unique cultural tradition, design and develop high-quality hair dyeing and washing products, and help consumers have bright, beautiful and vibrant hair. The story of Icarus Hwan's professional hairdressing began in 1931. At that time, during the great depression, Lawrence A. Gelb, a chemist who was brave in innovation and passionate about life, left New York with his wife Joan and two sons to go to Europe to find unique products to bring back to the U.S. market. He found a different hair dye, different from other products that only cover the hair surface, which can penetrate into the hair stem, making the hair color more natural and lasting. Beautiful and fashionable Joan immediately saw the great potential of this product. She found that French women always seem to have a "beauty without age", so she wanted to bring this beauty and spirit back to American women. Back in the United States, Lawrence gable and his wife Joan traveled the streets of New York, from one salon to another, teaching hairdressers to use the new instant Clairol oil shampoo. This has been a great success, and Icarus Hwan's professional hairdressing has also been born. In the professional hairdressing brand of icalushwan, an expert team composed of biologists and chemists conducts research and Analysis on millions of hair with different sources, hair qualities and colors every year. If they are connected in a single line, their length can go back and forth to the moon twice. At the same time, it cooperates with many psychologists, behavioral scientists and universities to study the relationship between emotion and hair, while engineers, physicists and stylists use 4000 different test methods to observe the response of hair to external changes. Icarus Hwan has recruited more than 500000 consumers through the global test salon network to carry out product test development. In fact, Icarus Hwan professional discovery has 10000 valid patents. Laurence gelbo's hair dye revolution in the 1930s has continued to this day. With the vigorous development of icalusihuan professional hairdressing in Asia and the grand listing in China, there will be more exciting stories.
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